Auto · County · Iowa
Insurance agencies in Winnebago County, IA
Competitor counts, household spending and official business counts for insurance agencies in Winnebago County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 6 out of 100: Very low
Ranked #2,270 of 2,272 scored counties
#71 of 71 scored counties in Iowa
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $7.7M
- On vehicle insurance · $1,668 a household
- Spending per listing
- $645K
- 49% below the U.S.
- Listings per 10k households
- 25.9
- 66% above the U.S.
- Population, 2025
- 10,251
- −3.8% since 2020
See the insurance agencies around any address in Winnebago County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winnebago County scores 6 (very low) on the Groundwork market score for insurance agencies, ranking #2,270 of 2,272 scored counties and #71 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.
Household spending on vehicle insurance in Winnebago County comes to about $7.7M a year: $1,668 per household, 15% below the U.S. average. That works out to $645K per agency, 49% below the U.S. figure of $1.3M.
Winnebago County has 12 insurance agencies on map listings as of September 2026. 2 of them (17%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 25.9, 66% above the U.S. rate of 15.6.
Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in Winnebago County in 2023. That is one for every 516 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Winnebago County declined 3.8%, against +3.1% for the U.S.
How Winnebago County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.9 | 17.7 | 15.6 |
| Spending per listing | $645K | $984K | $1.3M |
| Households per official establishment | 516 | 660 | 966 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | −1.0% |
| Population growth, 2020–2025 | −3.8% | +1.5% | +3.1% |
| Spending per household on vehicle insurance | $1,668 | $1,738 | $1,957 |
| Median household income | $67,642 | $75,059 | $80,734 |
| Groundwork market score | 6 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 44
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 10,251−3.8% since 2020
- Households
- 4,641
- Median age
- 42.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 401 sq. mi.
- People per square mile
- 26
- Median household income
- $67,642+35.6% vs. 2015–2019, before inflation
- Average household income
- $85,071
- Median home value
- $135,000
- Jobs located here
- 3,897
- Daytime population
- 9,377Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for insurance agencies, numbered among those based in Iowa, with Winnebago County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 53 | 25 | 12.1 | $1.6M | +9.0% | #1,014 of 2,272 |
| 2Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #1,055 of 2,272 |
| 3Johnson County, IA | 51 | 62 | 9.8 | $1.6M | +4.6% | #1,073 of 2,272 |
| 4Madison County, IA | 48 | 7 | 10.5 | $1.9M | +3.8% | #1,165 of 2,272 |
| 5Benton County, IA | 46 | 12 | 11.8 | $1.8M | +1.8% | #1,240 of 2,272 |
| 6Mills County, IA | 45 | 7 | 13.0 | $1.5M | +2.6% | #1,277 of 2,272 |
| 7Jasper County, IA | 44 | 22 | 14.7 | $1.3M | +0.9% | #1,329 of 2,272 |
| 8Grundy County, IA | 40 | 6 | 11.7 | $1.6M | +0.2% | #1,438 of 2,272 |
| 9Story County, IA | 40 | 50 | 12.9 | $1.3M | +2.7% | #1,457 of 2,272 |
| 10Boone County, IA | 38 | 14 | 12.8 | $1.5M | +0.4% | #1,522 of 2,272 |
| 71Winnebago County, IA | 6 | 12 | 25.9 | $645K | −3.8% | #2,270 of 2,272 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Winnebago County, IA?
Map listings as of September 2026 show 12 insurance agencies in Winnebago County. 2 of them (17%) are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Winnebago County, IA spend on vehicle insurance?
About $7.7M a year, or $1,668 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 12 insurance agencies on map listings, it comes to $645K per agency. It is estimated from the incomes of the 4,641 households in Winnebago County and national spending patterns by income.
How does Winnebago County, IA compare with the U.S. for insurance agencies?
Winnebago County has 25.9 insurance agencies per 10,000 households, 66% above the U.S. rate of 15.6. Spending per agency is $645K, 49% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Winnebago County would have about 6, against 12 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 966 across the U.S.
How fast is Winnebago County, IA growing?
Population estimates put Winnebago County at 10,251 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 4,641 households. Median household income in Winnebago County is $67,642, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 6 for insurance agencies (very low), #2,270 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.