Beauty and personal care · Small-town market · Illinois
Hair salons in the Mount Vernon, IL area
The hair salons in the Mount Vernon, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #106 of 538 scored small-town markets
#4 of 20 scored small-town markets based in Illinois
- Listings
- 26
- 9 chain locations (35%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.2M
- On personal care products and services · $892 a household
- Spending per listing
- $508K
- 18% above the U.S.
- Listings per 10k households
- 17.5
- 25% below the U.S.
- Population, 2025
- 36,147
- −2.3% since 2020
See the hair salons around any address in the Mount Vernon area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 26 hair salons in the Mount Vernon area. Chain locations make up 35% of them, against 14% across the U.S. That comes to 17.5 for every 10,000 households, 25% below the U.S. rate of 23.4.
At $892 per household (11% below the U.S. average), households in the Mount Vernon area spend about $13.2M a year on personal care products and services. That works out to $508K per salon, 18% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Mount Vernon area classed as beauty salons. That is one for every 4,940 households, against one for every 1,535 across the U.S. Another 87 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $60K have gone to businesses classed as beauty salons in the Mount Vernon area.
Population estimates show the Mount Vernon area declined 2.3% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for hair salons in the Mount Vernon area is 64 (upper middle), #106 of 538 scored small-town markets and #4 of 20 scored small-town markets based in Illinois. That puts it in the top quarter of small-town markets.
How the Mount Vernon area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mount Vernon area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.5 | 23.3 | 23.4 |
| Spending per listing | $508K | $455K | $430K |
| Households per official establishment | 4,940 | 1,505 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +6.0% |
| Population growth, 2020–2025 | −2.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $892 | $1,063 | $1,005 |
| Median household income | $63,118 | $83,390 | $80,734 |
| Groundwork market score | 64 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $71K
- One-person businesses, 2023
- 87Businesses with no payroll
- Map listings, September 2026
- 269 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $60K
SBA-backed loans to businesses classed as beauty salons in the Mount Vernon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mount Vernon area
- Population, 2025 estimate
- 36,147−2.3% since 2020
- Households
- 14,820
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 571 sq. mi.
- People per square mile
- 64
- Median household income
- $63,118+26.5% vs. 2015–2019, before inflation
- Average household income
- $80,324
- Median home value
- $126,000
- Jobs located here
- 20,339
- Daytime population
- 40,708Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mount Vernon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for hair salons, numbered among those based in Illinois, with the Mount Vernon area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 72 | 40 | 19.2 | $524K | −0.7% | #45 of 538 |
| 2Dixon, IL | 66 | 26 | 19.5 | $491K | −3.4% | #82 of 538 |
| 3Canton, IL | 64 | 18 | 13.0 | $679K | −2.0% | #103 of 538 |
| 4Mount Vernon, IL | 64 | 26 | 17.5 | $508K | −2.3% | #106 of 538 |
| 5Jacksonville, IL | 63 | 24 | 15.9 | $580K | −3.1% | #116 of 538 |
| 6Sterling, IL | 63 | 44 | 19.0 | $482K | −2.6% | #120 of 538 |
| 7Marion-Herrin, IL | 61 | 60 | 20.7 | $447K | +0.2% | #144 of 538 |
| 8Taylorville, IL | 60 | 27 | 19.9 | $452K | −1.5% | #154 of 538 |
| 9Carbondale, IL | 57 | 36 | 15.7 | $523K | −1.5% | #183 of 538 |
| 10Quincy, IL-MO | 57 | 57 | 18.3 | $497K | −2.0% | #184 of 538 |
Other business types in the Mount Vernon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Mount Vernon, IL area?
There are 26 hair salons on map listings in the Mount Vernon area as of September 2026. 9 of them (35%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 87 one-person businesses without payroll.
How much do households in the Mount Vernon, IL area spend on personal care products and services?
About $13.2M a year, or $892 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 26 hair salons on map listings, it comes to $508K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 14,820 households in the Mount Vernon area and national spending patterns by income.
How does the Mount Vernon, IL area compare with the U.S. for hair salons?
The Mount Vernon area has 17.5 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $508K, 18% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Mount Vernon area would have about 31, against 26 on map listings. There is one business with payroll in the industry for every 4,940 households, against one for every 1,535 across the U.S.
How fast is the Mount Vernon, IL area growing?
Population estimates put the Mount Vernon area at 36,147 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 14,820 households. The median household income in the Mount Vernon area is $63,118 a year, 22% below the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Vernon area scores 64 for hair salons (upper middle), #106 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mount Vernon area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Mount Vernon area
Screening a site or an acquisition in the Mount Vernon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mount Vernon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.