Beauty and personal care · County · Illinois
Hair salons in DeKalb County, IL
Competitor counts, household spending and official business counts for hair salons in DeKalb County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,259 of 2,339 scored counties
#55 of 87 scored counties in Illinois
- Listings
- 107
- 19 chain locations (18%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $38.4M
- On personal care products and services · $970 a household
- Spending per listing
- $358K
- 17% below the U.S.
- Listings per 10k households
- 27.1
- 16% above the U.S.
- Population, 2025
- 101,835
- +1.5% since 2020
See the hair salons around any address in DeKalb County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in DeKalb County spend about $38.4M a year on personal care products and services, or $970 per household, 3% below the U.S. average. That is about $358K of household spending for each salon on map listings, 17% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 107 hair salons on map listings in DeKalb County as of September 2026. Of those, 19 are chain locations, or 18%, against 14% across the U.S. That comes to 27.1 for every 10,000 households, 16% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in DeKalb County was 15 in 2023. That is one for every 2,637 households, against one for every 1,535 across the U.S. Official counts also show 341 one-person businesses without payroll.
Population estimates show DeKalb County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). For hair salons, DeKalb County has a Groundwork market score of 49 (lower middle): #1,259 of 2,339 scored counties and #55 of 87 scored counties in Illinois.
How DeKalb County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.1 | 23.3 | 23.4 |
| Spending per listing | $358K | $455K | $430K |
| Households per official establishment | 2,637 | 1,505 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +6.0% |
| Population growth, 2020–2025 | +1.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $970 | $1,063 | $1,005 |
| Median household income | $70,724 | $83,390 | $80,734 |
| Groundwork market score | 49 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 15
- Employees, 2023
- 71
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 341Businesses with no payroll
- Map listings, September 2026
- 10719 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 101,835+1.5% since 2020
- Households
- 39,550
- Median age
- 35.2
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 631 sq. mi.
- People per square mile
- 160
- Median household income
- $70,724+11.7% vs. 2015–2019, before inflation
- Average household income
- $90,834
- Median home value
- $243,600
- Jobs located here
- 34,194
- Daytime population
- 89,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for hair salons, numbered among those based in Illinois, with DeKalb County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 77 | 24 | 12.3 | $855K | +0.4% | #112 of 2,339 |
| 2Washington County, IL | 70 | 7 | 12.1 | $804K | −1.2% | #274 of 2,339 |
| 3Piatt County, IL | 69 | 14 | 20.2 | $536K | +0.6% | #331 of 2,339 |
| 4Clinton County, IL | 68 | 33 | 22.6 | $461K | +0.6% | #377 of 2,339 |
| 5Ogle County, IL | 67 | 40 | 19.2 | $524K | −0.7% | #396 of 2,339 |
| 6Menard County, IL | 66 | 7 | 13.4 | $740K | −3.3% | #407 of 2,339 |
| 7Mercer County, IL | 66 | 9 | 13.7 | $717K | −2.6% | #408 of 2,339 |
| 8Jersey County, IL | 66 | 13 | 16.3 | $618K | −1.5% | #413 of 2,339 |
| 9Marshall County, IL | 65 | 6 | 11.8 | $792K | −2.0% | #435 of 2,339 |
| 10McHenry County, IL | 65 | 201 | 17.1 | $690K | +2.5% | #438 of 2,339 |
| 55DeKalb County, IL | 49 | 107 | 27.1 | $358K | +1.5% | #1,259 of 2,339 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops49
- Nail salons67
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in DeKalb County, IL?
As of September 2026, map listings count 107 hair salons in DeKalb County. 19 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 15 businesses with payroll classed as beauty salons in 2023. Another 341 one-person businesses have no payroll, by official counts.
How much do households in DeKalb County, IL spend on personal care products and services?
About $38.4M a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 107 hair salons on map listings, it comes to $358K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 39,550 households in DeKalb County and national spending patterns by income.
How does DeKalb County, IL compare with the U.S. for hair salons?
DeKalb County has 27.1 hair salons per 10,000 households, 16% above the U.S. rate of 23.4. Spending per salon is $358K, 17% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, DeKalb County would have about 89, against 107 on map listings. There is one business with payroll in the industry for every 2,637 households, against one for every 1,535 across the U.S.
How fast is DeKalb County, IL growing?
Population estimates put DeKalb County at 101,835 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 39,550 households. Median household income in DeKalb County is $70,724, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 49 for hair salons (lower middle), #1,259 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.