Beauty and personal care · County · Illinois
Hair salons in De Witt County, IL
The hair salons in De Witt County, IL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #624 of 2,339 scored counties
#18 of 87 scored counties in Illinois
- Listings
- 10
- 4 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $944 a household
- Spending per listing
- $623K
- 45% above the U.S.
- Listings per 10k households
- 15.2
- 35% below the U.S.
- Population, 2025
- 15,118
- −2.1% since 2020
See the hair salons around any address in De Witt County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in De Witt County comes to about $6.2M a year: $944 per household, 6% below the U.S. average. That is about $623K of household spending for each salon on map listings, 45% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
De Witt County has 10 hair salons on map listings as of September 2026. Of those, 4 are chain locations, or 40%, against 14% across the U.S. That comes to 15.2 for every 10,000 households, 35% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in De Witt County, since they leave out counts under 3. Official counts also show 48 one-person businesses without payroll.
Population estimates show De Witt County declined 2.1% from 2020 to 2025, against +3.1% for the U.S. De Witt County scores 61 (upper middle) on the Groundwork market score for hair salons, ranking #624 of 2,339 scored counties and #18 of 87 scored counties in Illinois.
How De Witt County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | De Witt County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.2 | 23.3 | 23.4 |
| Spending per listing | $623K | $455K | $430K |
| Households per official establishment | n/a | 1,505 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +6.0% |
| Population growth, 2020–2025 | −2.1% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $944 | $1,063 | $1,005 |
| Median household income | $71,678 | $83,390 | $80,734 |
| Groundwork market score | 61 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 104 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in De Witt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in De Witt County
- Population, 2025 estimate
- 15,118−2.1% since 2020
- Households
- 6,595
- Median age
- 44.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 398 sq. mi.
- People per square mile
- 39
- Median household income
- $71,678+29.0% vs. 2015–2019, before inflation
- Average household income
- $86,800
- Median home value
- $130,300
- Jobs located here
- 4,957
- Daytime population
- 14,133Residents who don’t work, plus everyone whose job is here
Looking at a specific site in De Witt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for hair salons, numbered among those based in Illinois, with De Witt County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 77 | 24 | 12.3 | $855K | +0.4% | #112 of 2,339 |
| 2Washington County, IL | 70 | 7 | 12.1 | $804K | −1.2% | #274 of 2,339 |
| 3Piatt County, IL | 69 | 14 | 20.2 | $536K | +0.6% | #331 of 2,339 |
| 4Clinton County, IL | 68 | 33 | 22.6 | $461K | +0.6% | #377 of 2,339 |
| 5Ogle County, IL | 67 | 40 | 19.2 | $524K | −0.7% | #396 of 2,339 |
| 6Menard County, IL | 66 | 7 | 13.4 | $740K | −3.3% | #407 of 2,339 |
| 7Mercer County, IL | 66 | 9 | 13.7 | $717K | −2.6% | #408 of 2,339 |
| 8Jersey County, IL | 66 | 13 | 16.3 | $618K | −1.5% | #413 of 2,339 |
| 9Marshall County, IL | 65 | 6 | 11.8 | $792K | −2.0% | #435 of 2,339 |
| 10McHenry County, IL | 65 | 201 | 17.1 | $690K | +2.5% | #438 of 2,339 |
| 18De Witt County, IL | 61 | 10 | 15.2 | $623K | −2.1% | #624 of 2,339 |
Other business types in De Witt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in De Witt County, IL?
Map listings as of September 2026 show 10 hair salons in De Witt County. 4 of them (40%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in De Witt County: counts under 3 are left out. Official counts list 48 one-person businesses without payroll.
How much do households in De Witt County, IL spend on personal care products and services?
About $6.2M a year, or $944 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 10 hair salons on map listings, it comes to $623K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 6,595 households in De Witt County and national spending patterns by income.
How does De Witt County, IL compare with the U.S. for hair salons?
De Witt County has 15.2 hair salons per 10,000 households, 35% below the U.S. rate of 23.4. Spending per salon is $623K, 45% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, De Witt County would have about 15, against 10 on map listings.
How fast is De Witt County, IL growing?
Population estimates put De Witt County at 15,118 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 6,595 households. Median household income in De Witt County is $71,678, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. De Witt County scores 61 for hair salons (upper middle), #624 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in De Witt County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in De Witt County
Screening a site or an acquisition in De Witt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of De Witt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.