Beauty and personal care · Metro area · Illinois
Hair salons in the Peoria, IL metro area
The hair salons in the Peoria, IL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #172 of 387 scored metro areas
#4 of 8 scored metro areas based in Illinois
- Listings
- 358
- 70 chain locations (20%)
- Official establishments
- 56
- +5.9% since 2019
- Household spending a year
- $150.9M
- On personal care products and services · $981 a household
- Spending per listing
- $421K
- 2% below the U.S.
- Listings per 10k households
- 23.3
- In line with the U.S.
- Population, 2025
- 363,505
- −1.3% since 2020
See the hair salons around any address in the Peoria metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $981 per household (2% below the U.S. average), households in the Peoria metro area spend about $150.9M a year on personal care products and services. That works out to $421K per salon, 2% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 358 hair salons on map listings in the Peoria metro area as of September 2026. 70 of them (20%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 23.3, in line with the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Peoria metro area was 56 in 2023, up 5.9% from 2019. That is one for every 2,748 households, against one for every 1,535 across the U.S. Official counts also show 1,076 one-person businesses without payroll.
Population estimates put the population change in the Peoria metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The Groundwork market score for hair salons in the Peoria metro area is 51 (upper middle), #172 of 387 scored metro areas and #4 of 8 scored metro areas based in Illinois.
How the Peoria metro area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Peoria metro area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.3 | 23.3 | 23.4 |
| Spending per listing | $421K | $455K | $430K |
| Households per official establishment | 2,748 | 1,505 | 1,535 |
| Official establishment growth, 2019–2023 | +5.9% | 0.0% | +6.0% |
| Population growth, 2020–2025 | −1.3% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $981 | $1,063 | $1,005 |
| Median household income | $71,857 | $83,390 | $80,734 |
| Groundwork market score | 51 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56+5.9% over the period
- Employees, 2023
- 212
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- 1,076Businesses with no payroll
- Map listings, September 2026
- 35870 chain locations
- Listings at the U.S. rate for this spending
- 351The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Peoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Peoria metro area
- Population, 2025 estimate
- 363,505−1.3% since 2020
- Households
- 153,870
- Median age
- 40.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 2,468 sq. mi.
- People per square mile
- 148
- Median household income
- $71,857
- Average household income
- $95,895
- Median home value
- $164,200
- Jobs located here
- 167,885
- Daytime population
- 365,155Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Illinois
Every Illinois market ranked →The highest-scoring metro areas in Illinois for hair salons, numbered among those based in Illinois (a market based in another state is listed without a number), with the Peoria metro area marked.
Top metro areas in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| St. Louis, MO-IL | 60 | 2,407 | 20.7 | $502K | −0.2% | #100 of 387 |
| 1Bloomington, IL | 55 | 149 | 21.2 | $483K | +0.1% | #136 of 387 |
| 2Decatur, IL | 54 | 85 | 19.6 | $465K | −4.3% | #143 of 387 |
| 3Champaign-Urbana, IL | 51 | 202 | 20.6 | $459K | +1.5% | #167 of 387 |
| 4Peoria, IL | 51 | 358 | 23.3 | $421K | −1.3% | #172 of 387 |
| 5Rockford, IL | 50 | 303 | 22.4 | $423K | −0.3% | #184 of 387 |
| 6Kankakee, IL | 49 | 96 | 23.4 | $417K | −1.7% | #193 of 387 |
| 7Chicago-Naperville-Elgin, IL-IN | 47 | 8,887 | 24.4 | $455K | 0.0% | #214 of 387 |
| Davenport-Moline-Rock Island, IA-IL | 46 | 375 | 23.2 | $421K | −0.9% | #226 of 387 |
| Cape Girardeau, MO-IL | 46 | 84 | 21.9 | $419K | +1.7% | #227 of 387 |
Other business types in the Peoria metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons51
- Barbershops51
- Nail salons61
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Peoria, IL metro area?
As of September 2026, map listings count 358 hair salons in the Peoria metro area. 70 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 56 businesses with payroll classed as beauty salons in 2023, up 5.9% from 2019. Another 1,076 one-person businesses have no payroll, by official counts.
How much do households in the Peoria, IL metro area spend on personal care products and services?
About $150.9M a year, or $981 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 358 hair salons on map listings, it comes to $421K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 153,870 households in the Peoria metro area and national spending patterns by income.
How does the Peoria, IL metro area compare with the U.S. for hair salons?
The Peoria metro area has 23.3 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $421K, 2% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Peoria metro area would have about 351, against 358 on map listings. There is one business with payroll in the industry for every 2,748 households, against one for every 1,535 across the U.S. The official count rose 5.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Peoria, IL metro area growing?
Population estimates put the Peoria metro area at 363,505 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 153,870 households. Median household income in the Peoria metro area is $71,857, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peoria metro area scores 51 for hair salons (upper middle), #172 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peoria metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Peoria metro area
Screening a site or an acquisition in the Peoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.