Groundwork

Beauty and personal care · County · Illinois

Hair salons in Vermilion County, IL

The hair salons in Vermilion County, IL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #953 of 2,339 scored counties
#38 of 87 scored counties in Illinois

Listings
50
7 chain locations (14%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$25.9M
On personal care products and services · $862 a household
Spending per listing
$519K
21% above the U.S.
Listings per 10k households
16.6
29% below the U.S.
Population, 2025
71,259
−3.7% since 2020

See the hair salons around any address in Vermilion County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $862 per household (14% below the U.S. average), households in Vermilion County spend about $25.9M a year on personal care products and services. That is about $519K of household spending for each salon on map listings, 21% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 50 hair salons on map listings in Vermilion County as of September 2026. 7 of them (14%) are chain locations, against 14% across the U.S. That comes to 16.6 for every 10,000 households, 29% below the U.S. rate of 23.4.

The official count of businesses with payroll classed as beauty salons in Vermilion County was 9 in 2023. That is one for every 3,343 households, against one for every 1,535 across the U.S. Official counts also show 276 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as beauty salons in Vermilion County.

Between 2020 and 2025, the population of Vermilion County declined 3.7%, against +3.1% for the U.S. For hair salons, Vermilion County has a Groundwork market score of 54 (upper middle): #953 of 2,339 scored counties and #38 of 87 scored counties in Illinois.

How Vermilion County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Vermilion County, IL compared with Illinois and the U.S.
MeasureVermilion CountyIllinoisU.S.
Listings per 10k households16.623.323.4
Spending per listing$519K$455K$430K
Households per official establishment3,3431,5051,535
Official establishment growth, 2019–2023n/a0.0%+6.0%
Population growth, 2020–2025−3.7%−0.6%+3.1%
Spending per household on personal care products and services$862$1,063$1,005
Median household income$56,877$83,390$80,734
Groundwork market score5440

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 9
Employees, 2023
41
Annual payroll, 2023
$772K
One-person businesses, 2023
276Businesses with no payroll
Map listings, September 2026
507 chain locations
Listings at the U.S. rate for this spending
60The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$75K

SBA-backed loans to businesses classed as beauty salons in Vermilion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Vermilion County

Population, 2025 estimate
71,259−3.7% since 2020
Households
30,084
Median age
41.7
Homes lived in by their owners
70%
Vehicles per household
1.7
Land area
898 sq. mi.
People per square mile
81
Median household income
$56,877+22.3% vs. 2015–2019, before inflation
Average household income
$75,148
Median home value
$97,200
Jobs located here
24,379
Daytime population
64,835Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Vermilion County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for hair salons, numbered among those based in Illinois, with Vermilion County marked.

Top counties in Illinois

Counties in Illinois ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IL772412.3$855K+0.4%#112 of 2,339
2Washington County, IL70712.1$804K−1.2%#274 of 2,339
3Piatt County, IL691420.2$536K+0.6%#331 of 2,339
4Clinton County, IL683322.6$461K+0.6%#377 of 2,339
5Ogle County, IL674019.2$524K−0.7%#396 of 2,339
6Menard County, IL66713.4$740K−3.3%#407 of 2,339
7Mercer County, IL66913.7$717K−2.6%#408 of 2,339
8Jersey County, IL661316.3$618K−1.5%#413 of 2,339
9Marshall County, IL65611.8$792K−2.0%#435 of 2,339
10McHenry County, IL6520117.1$690K+2.5%#438 of 2,339
38Vermilion County, IL545016.6$519K−3.7%#953 of 2,339

Other business types in Vermilion County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Vermilion County, IL?

As of September 2026, map listings count 50 hair salons in Vermilion County. 7 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 9 businesses with payroll classed as beauty salons in 2023. Another 276 one-person businesses have no payroll, by official counts.

How much do households in Vermilion County, IL spend on personal care products and services?

About $25.9M a year, or $862 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 50 hair salons on map listings, it comes to $519K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 30,084 households in Vermilion County and national spending patterns by income.

How does Vermilion County, IL compare with the U.S. for hair salons?

Vermilion County has 16.6 hair salons per 10,000 households, 29% below the U.S. rate of 23.4. Spending per salon is $519K, 21% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Vermilion County would have about 60, against 50 on map listings. There is one business with payroll in the industry for every 3,343 households, against one for every 1,535 across the U.S.

How fast is Vermilion County, IL growing?

Population estimates put Vermilion County at 71,259 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 30,084 households. Median household income in Vermilion County is $56,877, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermilion County scores 54 for hair salons (upper middle), #953 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Vermilion County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Vermilion County

Screening a site or an acquisition in Vermilion County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Vermilion County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.