Beauty and personal care · County · Illinois
Hair salons in Madison County, IL
How Madison County, IL compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #828 of 2,339 scored counties
#27 of 87 scored counties in Illinois
- Listings
- 232
- 46 chain locations (20%)
- Official establishments
- 44
- +7.3% since 2019
- Household spending a year
- $110.3M
- On personal care products and services · $1,002 a household
- Spending per listing
- $476K
- 11% above the U.S.
- Listings per 10k households
- 21.1
- 10% below the U.S.
- Population, 2025
- 263,110
- −1.0% since 2020
See the hair salons around any address in Madison County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 232 hair salons in Madison County. Of those, 46 are chain locations, or 20%, against 14% across the U.S. That comes to 21.1 for every 10,000 households, 10% below the U.S. rate of 23.4.
Households in Madison County spend about $110.3M a year on personal care products and services, or $1,002 per household, in line with the U.S. average. Spread across 232 hair salons, that is $476K per salon, 11% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 44 businesses with payroll classed as beauty salons in Madison County in 2023, up 7.3% from 2019. That is one for every 2,503 households, against one for every 1,535 across the U.S. Official counts also show 703 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $3.6M have gone to businesses classed as beauty salons in Madison County.
Between 2020 and 2025, the population of Madison County declined 1.0%, against +3.1% for the U.S. The Groundwork market score for hair salons in Madison County is 57 (upper middle), #828 of 2,339 scored counties and #27 of 87 scored counties in Illinois.
How Madison County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 23.3 | 23.4 |
| Spending per listing | $476K | $455K | $430K |
| Households per official establishment | 2,503 | 1,505 | 1,535 |
| Official establishment growth, 2019–2023 | +7.3% | 0.0% | +6.0% |
| Population growth, 2020–2025 | −1.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $1,063 | $1,005 |
| Median household income | $75,793 | $83,390 | $80,734 |
| Groundwork market score | 57 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41 → 44+7.3% over the period
- Employees, 2023
- 197
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 703Businesses with no payroll
- Map listings, September 2026
- 23246 chain locations
- Listings at the U.S. rate for this spending
- 256The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $3.6M
SBA-backed loans to businesses classed as beauty salons in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 263,110−1.0% since 2020
- Households
- 110,134
- Median age
- 41.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 716 sq. mi.
- People per square mile
- 369
- Median household income
- $75,793+24.8% vs. 2015–2019, before inflation
- Average household income
- $98,419
- Median home value
- $173,000
- Jobs located here
- 107,257
- Daytime population
- 246,510Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for hair salons, numbered among those based in Illinois, with Madison County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Boone County, IL | 77 | 24 | 12.3 | $855K | +0.4% | #112 of 2,339 |
| 2Washington County, IL | 70 | 7 | 12.1 | $804K | −1.2% | #274 of 2,339 |
| 3Piatt County, IL | 69 | 14 | 20.2 | $536K | +0.6% | #331 of 2,339 |
| 4Clinton County, IL | 68 | 33 | 22.6 | $461K | +0.6% | #377 of 2,339 |
| 5Ogle County, IL | 67 | 40 | 19.2 | $524K | −0.7% | #396 of 2,339 |
| 6Menard County, IL | 66 | 7 | 13.4 | $740K | −3.3% | #407 of 2,339 |
| 7Mercer County, IL | 66 | 9 | 13.7 | $717K | −2.6% | #408 of 2,339 |
| 8Jersey County, IL | 66 | 13 | 16.3 | $618K | −1.5% | #413 of 2,339 |
| 9Marshall County, IL | 65 | 6 | 11.8 | $792K | −2.0% | #435 of 2,339 |
| 10McHenry County, IL | 65 | 201 | 17.1 | $690K | +2.5% | #438 of 2,339 |
| 27Madison County, IL | 57 | 232 | 21.1 | $476K | −1.0% | #828 of 2,339 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons57
- Barbershops67
- Nail salons63
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Madison County, IL?
There are 232 hair salons on map listings in Madison County as of September 2026. 46 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 44 businesses with payroll classed as beauty salons in 2023, up 7.3% from 2019. Another 703 one-person businesses have no payroll, by official counts.
How much do households in Madison County, IL spend on personal care products and services?
About $110.3M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 232 hair salons on map listings, it comes to $476K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 110,134 households in Madison County and national spending patterns by income.
How does Madison County, IL compare with the U.S. for hair salons?
Madison County has 21.1 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $476K, 11% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Madison County would have about 256, against 232 on map listings. There is one business with payroll in the industry for every 2,503 households, against one for every 1,535 across the U.S. The official count rose 7.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is Madison County, IL growing?
Population estimates put Madison County at 263,110 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 110,134 households. The median household income in Madison County is $75,793 a year, 6% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 57 for hair salons (upper middle), #828 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.