Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Sumter County, GA

The gyms and studios in Sumter County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,645 of 2,088 scored counties
#67 of 98 scored counties in Georgia

Listings
9
1 chain location (11%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$5.3M
On memberships, classes and admissions · $480 a household
Spending per listing
$586K
11% below the U.S.
Listings per 10k households
8.2
45% below the U.S.
Population, 2025
28,801
−2.4% since 2020

See the gyms and studios around any address in Sumter County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, Sumter County has a Groundwork market score of 35 (lower middle): #1,645 of 2,088 scored counties and #67 of 98 scored counties in Georgia. That puts it in the bottom quarter of counties.

Households in Sumter County spend about $5.3M a year on memberships, classes and admissions, or $480 per household, 51% below the U.S. average. That is about $586K of household spending for each location on map listings, 11% below the U.S. figure of $662K.

There are 9 gyms and studios on map listings in Sumter County as of September 2026. One of them (11%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 8.2, 45% below the U.S. rate of 14.9.

Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Sumter County in 2023. That is one for every 3,662 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of Sumter County declined 2.4%, against +3.1% for the U.S.

How Sumter County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Sumter County, GA compared with Georgia and the U.S.
MeasureSumter CountyGeorgiaU.S.
Listings per 10k households8.214.314.9
Spending per listing$586K$554K$662K
Households per official establishment3,6621,8251,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025−2.4%+5.3%+3.1%
Spending per household on memberships, classes and admissions$480$792$983
Median household income$42,653$77,353$80,734
Groundwork market score3545

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
12
Annual payroll, 2023
$173K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Sumter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sumter County

Population, 2025 estimate
28,801−2.4% since 2020
Households
10,986
Median age
39.0
Homes lived in by their owners
57%
Vehicles per household
1.7
Land area
483 sq. mi.
People per square mile
60
Median household income
$42,653+16.3% vs. 2015–2019, before inflation
Average household income
$68,394
Median home value
$120,200
Jobs located here
9,753
Daytime population
27,951Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sumter County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Sumter County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
67Sumter County, GA3598.2$586K−2.4%#1,645 of 2,088

Other business types in Sumter County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Sumter County, GA?

As of September 2026, map listings count 9 gyms and studios in Sumter County. One of them (11%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Sumter County, GA spend on memberships, classes and admissions?

About $5.3M a year, or $480 per household. That is 51% below the U.S. average (an index of 49, where 100 is the U.S. average). Spread across the 9 gyms and studios on map listings, it comes to $586K per location. It is estimated from the incomes of the 10,986 households in Sumter County and national spending patterns by income.

How does Sumter County, GA compare with the U.S. for gyms and studios?

Sumter County has 8.2 gyms and studios per 10,000 households, 45% below the U.S. rate of 14.9. Spending per location is $586K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Sumter County would have about 8, against 9 on map listings. There is one business with payroll in the industry for every 3,662 households, against one for every 1,641 across the U.S.

How fast is Sumter County, GA growing?

Population estimates put Sumter County at 28,801 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 10,986 households. The median household income in Sumter County is $42,653 a year, 47% below the U.S. median of $80,734. That rose 16.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sumter County scores 35 for gyms and studios (lower middle), #1,645 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sumter County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Sumter County

Screening a site or an acquisition in Sumter County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sumter County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.