Fitness and classes · Metro area · Georgia
Gyms and studios in the Valdosta, GA metro area
How the Valdosta, GA metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #305 of 387 scored metro areas
#11 of 14 scored metro areas based in Georgia
- Listings
- 66
- 8 chain locations (12%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $31.8M
- On memberships, classes and admissions · $561 a household
- Spending per listing
- $482K
- 27% below the U.S.
- Listings per 10k households
- 11.6
- 22% below the U.S.
- Population, 2025
- 153,276
- +3.3% since 2020
See the gyms and studios around any address in the Valdosta metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Valdosta metro area scores 38 (lower middle) on the Groundwork market score for gyms and studios, ranking #305 of 387 scored metro areas and #11 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.
At $561 per household (43% below the U.S. average), households in the Valdosta metro area spend about $31.8M a year on memberships, classes and admissions. That is about $482K of household spending for each location on map listings, 27% below the U.S. figure of $662K.
The Valdosta metro area has 66 gyms and studios on map listings as of September 2026. 8 of them (12%) are chain locations, against 20% across the U.S. That is 11.6 per 10,000 households, 22% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Valdosta metro area was 21 in 2023. That is one for every 2,704 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $525K have gone to businesses classed as fitness centers and recreation instruction in the Valdosta metro area. Population estimates show the Valdosta metro area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Valdosta metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Valdosta metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 14.3 | 14.9 |
| Spending per listing | $482K | $554K | $662K |
| Households per official establishment | 2,704 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +3.3% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $561 | $792 | $983 |
| Median household income | $57,085 | $77,353 | $80,734 |
| Groundwork market score | 38 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 365
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 668 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $525K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Valdosta metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Valdosta metro area
- Population, 2025 estimate
- 153,276+3.3% since 2020
- Households
- 56,786
- Median age
- 35.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 1,607 sq. mi.
- People per square mile
- 93
- Median household income
- $57,085+37.1% vs. 2015–2019, before inflation
- Average household income
- $77,159
- Median home value
- $201,300
- Jobs located here
- 52,940
- Daytime population
- 150,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Valdosta metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for gyms and studios, numbered among those based in Georgia (a market based in another state is listed without a number), with the Valdosta metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 65 | 42 | 8.1 | $774K | +3.5% | #63 of 387 |
| 2Warner Robins, GA | 63 | 80 | 10.7 | $680K | +8.2% | #82 of 387 |
| 3Gainesville, GA | 58 | 96 | 13.1 | $616K | +11.4% | #114 of 387 |
| 4Hinesville, GA | 58 | 28 | 9.3 | $581K | +12.6% | #116 of 387 |
| 5Augusta-Richmond County, GA-SC | 55 | 266 | 11.5 | $610K | +4.7% | #141 of 387 |
| 6Savannah, GA | 48 | 236 | 14.6 | $515K | +8.1% | #211 of 387 |
| 7Atlanta-Sandy Springs-Roswell, GA | 45 | 3,799 | 16.4 | $554K | +5.9% | #250 of 387 |
| 8Albany, GA | 43 | 52 | 9.0 | $605K | −1.8% | #259 of 387 |
| Chattanooga, TN-GA | 43 | 324 | 14.0 | $519K | +5.3% | #263 of 387 |
| 9Rome, GA | 42 | 48 | 13.0 | $494K | +2.8% | #273 of 387 |
| 11Valdosta, GA | 38 | 66 | 11.6 | $482K | +3.3% | #305 of 387 |
Other business types in the Valdosta metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes38
- Gyms40
- Yoga, Pilates and fitness studios49
- Martial arts and dance studios36
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Valdosta, GA metro area?
Map listings as of September 2026 show 66 gyms and studios in the Valdosta metro area. 8 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 21 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Valdosta, GA metro area spend on memberships, classes and admissions?
About $31.8M a year, or $561 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 66 gyms and studios on map listings, it comes to $482K per location. It is estimated from the incomes of the 56,786 households in the Valdosta metro area and national spending patterns by income.
How does the Valdosta, GA metro area compare with the U.S. for gyms and studios?
The Valdosta metro area has 11.6 gyms and studios per 10,000 households, 22% below the U.S. rate of 14.9. Spending per location is $482K, 27% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Valdosta metro area would have about 48, against 66 on map listings. There is one business with payroll in the industry for every 2,704 households, against one for every 1,641 across the U.S.
How fast is the Valdosta, GA metro area growing?
Population estimates put the Valdosta metro area at 153,276 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 56,786 households. The median household income in the Valdosta metro area is $57,085 a year, 29% below the U.S. median of $80,734. That rose 37.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Valdosta metro area scores 38 for gyms and studios (lower middle), #305 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Valdosta metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Valdosta metro area
Screening a site or an acquisition in the Valdosta metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Valdosta metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.