Fitness and classes · County · Georgia
Gyms and studios in Upson County, GA
The gyms and studios in Upson County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #848 of 2,088 scored counties
#34 of 98 scored counties in Georgia
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6M
- On memberships, classes and admissions · $568 a household
- Spending per listing
- $752K
- 14% above the U.S.
- Listings per 10k households
- 7.6
- 49% below the U.S.
- Population, 2025
- 28,500
- +2.7% since 2020
See the gyms and studios around any address in Upson County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 gyms and studios in Upson County. One of them (13%) is a chain location, against 20% across the U.S. That is 7.6 per 10,000 households, 49% below the U.S. rate of 14.9.
At $568 per household (42% below the U.S. average), households in Upson County spend about $6M a year on memberships, classes and admissions. Spread across 8 gyms and studios, that is $752K per location, 14% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Upson County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Upson County grew 2.7%, in step with the U.S. (+3.1%). Upson County scores 54 (upper middle) on the Groundwork market score for gyms and studios, ranking #848 of 2,088 scored counties and #34 of 98 scored counties in Georgia.
How Upson County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upson County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 14.3 | 14.9 |
| Spending per listing | $752K | $554K | $662K |
| Households per official establishment | n/a | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +2.7% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $568 | $792 | $983 |
| Median household income | $55,429 | $77,353 | $80,734 |
| Groundwork market score | 54 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Upson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upson County
- Population, 2025 estimate
- 28,500+2.7% since 2020
- Households
- 10,595
- Median age
- 40.6
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 324 sq. mi.
- People per square mile
- 87
- Median household income
- $55,429+47.3% vs. 2015–2019, before inflation
- Average household income
- $78,039
- Median home value
- $168,700
- Jobs located here
- 7,450
- Daytime population
- 23,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Upson County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newton County, GA | 82 | 28 | 6.8 | $999K | +11.2% | #52 of 2,088 |
| 2Pickens County, GA | 81 | 11 | 8.2 | $944K | +11.4% | #59 of 2,088 |
| 3Monroe County, GA | 81 | 10 | 9.5 | $873K | +14.1% | #61 of 2,088 |
| 4Walton County, GA | 80 | 31 | 8.7 | $889K | +16.0% | #73 of 2,088 |
| 5Effingham County, GA | 79 | 24 | 9.9 | $825K | +14.1% | #83 of 2,088 |
| 6Paulding County, GA | 75 | 58 | 9.7 | $905K | +12.7% | #137 of 2,088 |
| 7Lee County, GA | 73 | 9 | 7.3 | $1M | +2.9% | #176 of 2,088 |
| 8Haralson County, GA | 73 | 9 | 7.7 | $883K | +10.0% | #184 of 2,088 |
| 9Coweta County, GA | 73 | 61 | 10.8 | $845K | +9.2% | #185 of 2,088 |
| 10Morgan County, GA | 72 | 8 | 9.9 | $777K | +9.4% | #213 of 2,088 |
| 34Upson County, GA | 54 | 8 | 7.6 | $752K | +2.7% | #848 of 2,088 |
Other business types in Upson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms31
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Upson County, GA?
Upson County has 8 gyms and studios on map listings as of September 2026. One of them (13%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Upson County: counts under 3 are left out.
How much do households in Upson County, GA spend on memberships, classes and admissions?
About $6M a year, or $568 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $752K per location. It is estimated from the incomes of the 10,595 households in Upson County and national spending patterns by income.
How does Upson County, GA compare with the U.S. for gyms and studios?
Upson County has 7.6 gyms and studios per 10,000 households, 49% below the U.S. rate of 14.9. Spending per location is $752K, 14% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Upson County would have about 9, against 8 on map listings.
How fast is Upson County, GA growing?
Population estimates put Upson County at 28,500 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 10,595 households. Median household income in Upson County is $55,429, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upson County scores 54 for gyms and studios (upper middle), #848 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upson County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Upson County
Screening a site or an acquisition in Upson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.