Fitness and classes · County · Georgia
Gyms and studios in Barrow County, GA
The gyms and studios in Barrow County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #274 of 2,088 scored counties
#11 of 98 scored counties in Georgia
- Listings
- 24
- 10 chain locations (42%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $21.9M
- On memberships, classes and admissions · $713 a household
- Spending per listing
- $915K
- 38% above the U.S.
- Listings per 10k households
- 7.8
- 48% below the U.S.
- Population, 2025
- 99,773
- +18.7% since 2020
See the gyms and studios around any address in Barrow County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 24 gyms and studios in Barrow County. 10 of them (42%) are chain locations, against 20% across the U.S. That is 7.8 per 10,000 households, 48% below the U.S. rate of 14.9.
Households in Barrow County spend about $21.9M a year on memberships, classes and admissions, or $713 per household, 28% below the U.S. average. Spread across 24 gyms and studios, that is $915K per location, 38% above the U.S. figure of $662K.
In 2023, official counts showed 15 businesses with payroll in Barrow County classed as fitness centers and recreation instruction. That is one for every 2,053 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $4M have gone to businesses classed as fitness centers and recreation instruction in Barrow County.
Population estimates put the population change in Barrow County from 2020 to 2025 at +18.7%, faster than the U.S. (+3.1%). For gyms and studios, Barrow County has a Groundwork market score of 69 (upper middle): #274 of 2,088 scored counties and #11 of 98 scored counties in Georgia. That puts it in the top quarter of counties.
How Barrow County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Barrow County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 14.3 | 14.9 |
| Spending per listing | $915K | $554K | $662K |
| Households per official establishment | 2,053 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +18.7% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $713 | $792 | $983 |
| Median household income | $80,653 | $77,353 | $80,734 |
| Groundwork market score | 69 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 15
- Employees, 2023
- 214
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2410 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $4M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Barrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Barrow County
- Population, 2025 estimate
- 99,773+18.7% since 2020
- Households
- 30,789
- Median age
- 36.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 161 sq. mi.
- People per square mile
- 558
- Median household income
- $80,653+29.4% vs. 2015–2019, before inflation
- Average household income
- $95,651
- Median home value
- $294,700
- Jobs located here
- 23,333
- Daytime population
- 69,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Barrow County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newton County, GA | 82 | 28 | 6.8 | $999K | +11.2% | #52 of 2,088 |
| 2Pickens County, GA | 81 | 11 | 8.2 | $944K | +11.4% | #59 of 2,088 |
| 3Monroe County, GA | 81 | 10 | 9.5 | $873K | +14.1% | #61 of 2,088 |
| 4Walton County, GA | 80 | 31 | 8.7 | $889K | +16.0% | #73 of 2,088 |
| 5Effingham County, GA | 79 | 24 | 9.9 | $825K | +14.1% | #83 of 2,088 |
| 6Paulding County, GA | 75 | 58 | 9.7 | $905K | +12.7% | #137 of 2,088 |
| 7Lee County, GA | 73 | 9 | 7.3 | $1M | +2.9% | #176 of 2,088 |
| 8Haralson County, GA | 73 | 9 | 7.7 | $883K | +10.0% | #184 of 2,088 |
| 9Coweta County, GA | 73 | 61 | 10.8 | $845K | +9.2% | #185 of 2,088 |
| 10Morgan County, GA | 72 | 8 | 9.9 | $777K | +9.4% | #213 of 2,088 |
| 11Barrow County, GA | 69 | 24 | 7.8 | $915K | +18.7% | #274 of 2,088 |
Other business types in Barrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes69
- Gyms74
- Yoga, Pilates and fitness studios
- Martial arts and dance studios68
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Barrow County, GA?
There are 24 gyms and studios on map listings in Barrow County as of September 2026. 10 of them (42%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 15 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Barrow County, GA spend on memberships, classes and admissions?
About $21.9M a year, or $713 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $915K per location. It is estimated from the incomes of the 30,789 households in Barrow County and national spending patterns by income.
How does Barrow County, GA compare with the U.S. for gyms and studios?
Barrow County has 7.8 gyms and studios per 10,000 households, 48% below the U.S. rate of 14.9. Spending per location is $915K, 38% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Barrow County would have about 33, against 24 on map listings. There is one business with payroll in the industry for every 2,053 households, against one for every 1,641 across the U.S.
How fast is Barrow County, GA growing?
Population estimates put Barrow County at 99,773 people in 2025, up 18.7% since 2020, faster than the U.S. (+3.1%). It has 30,789 households. Median household income in Barrow County is $80,653, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Barrow County scores 69 for gyms and studios (upper middle), #274 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barrow County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Barrow County
Screening a site or an acquisition in Barrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.