Fitness and classes · County · Georgia
Gyms and studios in DeKalb County, GA
Competitor counts, household spending and official business counts for gyms and studios in DeKalb County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,208 of 2,088 scored counties
#49 of 98 scored counties in Georgia
- Listings
- 406
- 81 chain locations (20%)
- Official establishments
- 181
- +11.0% since 2019
- Household spending a year
- $255M
- On memberships, classes and admissions · $888 a household
- Spending per listing
- $628K
- 5% below the U.S.
- Listings per 10k households
- 14.1
- 5% below the U.S.
- Population, 2025
- 774,394
- +1.3% since 2020
See the gyms and studios around any address in DeKalb County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in DeKalb County spend about $255M a year on memberships, classes and admissions, or $888 per household, 10% below the U.S. average. That works out to $628K per location, 5% below the U.S. figure of $662K.
There are 406 gyms and studios on map listings in DeKalb County as of September 2026. 81 of them (20%) are chain locations, against 20% across the U.S. That is 14.1 per 10,000 households, 5% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in DeKalb County was 181 in 2023, up 11.0% from 2019. That is one for every 1,587 households, against one for every 1,641 across the U.S. Since fiscal 2022, 22 SBA-backed loans worth $11.6M have gone to businesses classed as fitness centers and recreation instruction in DeKalb County.
Population estimates put the population change in DeKalb County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). For gyms and studios, DeKalb County has a Groundwork market score of 47 (lower middle): #1,208 of 2,088 scored counties and #49 of 98 scored counties in Georgia.
How DeKalb County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 14.3 | 14.9 |
| Spending per listing | $628K | $554K | $662K |
| Households per official establishment | 1,587 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | +11.0% | +5.2% | +8.2% |
| Population growth, 2020–2025 | +1.3% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $888 | $792 | $983 |
| Median household income | $80,644 | $77,353 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 163 → 181+11.0% over the period
- Employees, 2023
- 2,384
- Annual payroll, 2023
- $51.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40681 chain locations
- Listings at the U.S. rate for this spending
- 385The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 22
- Amount
- $11.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 774,394+1.3% since 2020
- Households
- 287,239
- Median age
- 37.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 268 sq. mi.
- People per square mile
- 2,860
- Median household income
- $80,644+29.2% vs. 2015–2019, before inflation
- Average household income
- $119,811
- Median home value
- $357,800
- Jobs located here
- 346,946
- Daytime population
- 767,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with DeKalb County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newton County, GA | 82 | 28 | 6.8 | $999K | +11.2% | #52 of 2,088 |
| 2Pickens County, GA | 81 | 11 | 8.2 | $944K | +11.4% | #59 of 2,088 |
| 3Monroe County, GA | 81 | 10 | 9.5 | $873K | +14.1% | #61 of 2,088 |
| 4Walton County, GA | 80 | 31 | 8.7 | $889K | +16.0% | #73 of 2,088 |
| 5Effingham County, GA | 79 | 24 | 9.9 | $825K | +14.1% | #83 of 2,088 |
| 6Paulding County, GA | 75 | 58 | 9.7 | $905K | +12.7% | #137 of 2,088 |
| 7Lee County, GA | 73 | 9 | 7.3 | $1M | +2.9% | #176 of 2,088 |
| 8Haralson County, GA | 73 | 9 | 7.7 | $883K | +10.0% | #184 of 2,088 |
| 9Coweta County, GA | 73 | 61 | 10.8 | $845K | +9.2% | #185 of 2,088 |
| 10Morgan County, GA | 72 | 8 | 9.9 | $777K | +9.4% | #213 of 2,088 |
| 49DeKalb County, GA | 47 | 406 | 14.1 | $628K | +1.3% | #1,208 of 2,088 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes47
- Gyms52
- Yoga, Pilates and fitness studios47
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in DeKalb County, GA?
As of September 2026, map listings count 406 gyms and studios in DeKalb County. 81 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 181 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 11.0% from 2019.
How much do households in DeKalb County, GA spend on memberships, classes and admissions?
About $255M a year, or $888 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 406 gyms and studios on map listings, it comes to $628K per location. It is estimated from the incomes of the 287,239 households in DeKalb County and national spending patterns by income.
How does DeKalb County, GA compare with the U.S. for gyms and studios?
DeKalb County has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $628K, 5% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, DeKalb County would have about 385, against 406 on map listings. There is one business with payroll in the industry for every 1,587 households, against one for every 1,641 across the U.S. The official count rose 11.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is DeKalb County, GA growing?
Population estimates put DeKalb County at 774,394 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 287,239 households. The median household income in DeKalb County is $80,644 a year, in line with the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 47 for gyms and studios (lower middle), #1,208 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.