Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Stephens County, GA

How Stephens County, GA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #1,966 of 2,088 scored counties
#90 of 98 scored counties in Georgia

Listings
20
3 chain locations (15%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.3M
On memberships, classes and admissions · $504 a household
Spending per listing
$265K
60% below the U.S.
Listings per 10k households
19.0
28% above the U.S.
Population, 2025
27,854
+3.8% since 2020

See the gyms and studios around any address in Stephens County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Stephens County scores 21 (low) on the Groundwork market score for gyms and studios, ranking #1,966 of 2,088 scored counties and #90 of 98 scored counties in Georgia. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 20 gyms and studios in Stephens County. 3 of them (15%) are chain locations, against 20% across the U.S. That is 19.0 per 10,000 households, 28% above the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Stephens County comes to about $5.3M a year: $504 per household, 49% below the U.S. average. That is about $265K of household spending for each location on map listings, 60% below the U.S. figure of $662K.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Stephens County: counts under 3 aren’t published. Population estimates show Stephens County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%).

How Stephens County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Stephens County, GA compared with Georgia and the U.S.
MeasureStephens CountyGeorgiaU.S.
Listings per 10k households19.014.314.9
Spending per listing$265K$554K$662K
Households per official establishmentn/a1,8251,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025+3.8%+5.3%+3.1%
Spending per household on memberships, classes and admissions$504$792$983
Median household income$54,754$77,353$80,734
Groundwork market score2145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
203 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Stephens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Stephens County

Population, 2025 estimate
27,854+3.8% since 2020
Households
10,524
Median age
42.5
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
179 sq. mi.
People per square mile
151
Median household income
$54,754+16.1% vs. 2015–2019, before inflation
Average household income
$69,096
Median home value
$175,300
Jobs located here
8,300
Daytime population
22,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stephens County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Stephens County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
90Stephens County, GA212019.0$265K+3.8%#1,966 of 2,088

Other business types in Stephens County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Stephens County, GA?

Stephens County has 20 gyms and studios on map listings as of September 2026. 3 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Stephens County: counts under 3 are left out.

How much do households in Stephens County, GA spend on memberships, classes and admissions?

About $5.3M a year, or $504 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 20 gyms and studios on map listings, it comes to $265K per location. It is estimated from the incomes of the 10,524 households in Stephens County and national spending patterns by income.

How does Stephens County, GA compare with the U.S. for gyms and studios?

Stephens County has 19.0 gyms and studios per 10,000 households, 28% above the U.S. rate of 14.9. Spending per location is $265K, 60% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Stephens County would have about 8, against 20 on map listings.

How fast is Stephens County, GA growing?

Population estimates put Stephens County at 27,854 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 10,524 households. Median household income in Stephens County is $54,754, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephens County scores 21 for gyms and studios (low), #1,966 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stephens County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Stephens County

Screening a site or an acquisition in Stephens County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.