Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Madison County, GA

The gyms and studios in Madison County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.6M
On memberships, classes and admissions · $585 a household
Spending per listing
$3.3M
Too few listings to compare
Listings per 10k households
1.8
Too few listings to compare
Population, 2025
32,919
+8.8% since 2020

See the gyms and studios around any address in Madison County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Madison County spend about $6.6M a year on memberships, classes and admissions, or $585 per household, 41% below the U.S. average. That is about $3.3M of household spending for each location on map listings.

Madison County has 2 gyms and studios on map listings as of September 2026. That is 1.8 per 10,000 households.

Official counts don’t publish a figure for fitness centers and recreation instruction in Madison County, since they leave out counts under 3.

Population estimates show Madison County grew 8.8% from 2020 to 2025, faster than the U.S. (+3.1%). With 2 gyms and studios on map listings, Madison County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Madison County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Madison County, GA compared with Georgia and the U.S.
MeasureMadison CountyGeorgiaU.S.
Listings per 10k households1.814.314.9
Spending per listing$3.3M$554K$662K
Households per official establishmentn/a1,8251,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025+8.8%+5.3%+3.1%
Spending per household on memberships, classes and admissions$585$792$983
Median household income$61,963$77,353$80,734
Groundwork market scoreNot scored45

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
32,919+8.8% since 2020
Households
11,242
Median age
39.8
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
282 sq. mi.
People per square mile
112
Median household income
$61,963+18.0% vs. 2015–2019, before inflation
Average household income
$77,437
Median home value
$219,700
Jobs located here
4,304
Daytime population
22,042Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Madison County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
Madison County, GANot scored21.8$3.3M+8.8%

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Madison County, GA?

Map listings as of September 2026 show 2 gyms and studios in Madison County. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Madison County: counts under 3 are left out.

How much do households in Madison County, GA spend on memberships, classes and admissions?

About $6.6M a year, or $585 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 2 gyms and studios on map listings, it comes to $3.3M per location. It is estimated from the incomes of the 11,242 households in Madison County and national spending patterns by income.

How does Madison County, GA compare with the U.S. for gyms and studios?

Madison County has 2 gyms and studios on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of gyms and studios to household spending, Madison County would have about 10, against 2 on map listings.

How fast is Madison County, GA growing?

Population estimates put Madison County at 32,919 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 11,242 households. The median household income in Madison County is $61,963 a year, 23% below the U.S. median of $80,734. That rose 18.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.