Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Clarke County, GA

The gyms and studios in Clarke County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 17 out of 100: Low

Ranked #2,002 of 2,088 scored counties
#94 of 98 scored counties in Georgia

Listings
95
16 chain locations (17%)
Official establishments
43
+2.4% since 2019
Household spending a year
$32M
On memberships, classes and admissions · $587 a household
Spending per listing
$336K
49% below the U.S.
Listings per 10k households
17.4
17% above the U.S.
Population, 2025
129,921
+1.0% since 2020

See the gyms and studios around any address in Clarke County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Clarke County scores 17 (low) on the Groundwork market score for gyms and studios, ranking #2,002 of 2,088 scored counties and #94 of 98 scored counties in Georgia. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 95 gyms and studios in Clarke County. 16 of them (17%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 17.4, 17% above the U.S. rate of 14.9.

At $587 per household (40% below the U.S. average), households in Clarke County spend about $32M a year on memberships, classes and admissions. Spread across 95 gyms and studios, that is $336K per location, 49% below the U.S. figure of $662K.

In 2023, official counts showed 43 businesses with payroll in Clarke County classed as fitness centers and recreation instruction, up 2.4% from 2019. That is one for every 1,266 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $4.5M have gone to businesses classed as fitness centers and recreation instruction in Clarke County. Between 2020 and 2025, the population of Clarke County grew 1.0%, slower than the U.S. (+3.1%).

How Clarke County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Clarke County, GA compared with Georgia and the U.S.
MeasureClarke CountyGeorgiaU.S.
Listings per 10k households17.414.314.9
Spending per listing$336K$554K$662K
Households per official establishment1,2661,8251,641
Official establishment growth, 2019–2023+2.4%+5.2%+8.2%
Population growth, 2020–2025+1.0%+5.3%+3.1%
Spending per household on memberships, classes and admissions$587$792$983
Median household income$53,625$77,353$80,734
Groundwork market score1745

Official counts and lending

Businesses

Official establishments, 2019 to 2023
42 → 43+2.4% over the period
Employees, 2023
526
Annual payroll, 2023
$7.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9516 chain locations
Listings at the U.S. rate for this spending
48The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$4.5M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Clarke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clarke County

Population, 2025 estimate
129,921+1.0% since 2020
Households
54,454
Median age
33.5
Homes lived in by their owners
41%
Vehicles per household
1.8
Land area
119 sq. mi.
People per square mile
1,086
Median household income
$53,625+38.8% vs. 2015–2019, before inflation
Average household income
$78,676
Median home value
$298,900
Jobs located here
71,696
Daytime population
151,489Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clarke County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Clarke County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
94Clarke County, GA179517.4$336K+1.0%#2,002 of 2,088

Other business types in Clarke County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Clarke County, GA?

Clarke County has 95 gyms and studios on map listings as of September 2026. 16 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 43 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 2.4% from 2019.

How much do households in Clarke County, GA spend on memberships, classes and admissions?

About $32M a year, or $587 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 95 gyms and studios on map listings, it comes to $336K per location. It is estimated from the incomes of the 54,454 households in Clarke County and national spending patterns by income.

How does Clarke County, GA compare with the U.S. for gyms and studios?

Clarke County has 17.4 gyms and studios per 10,000 households, 17% above the U.S. rate of 14.9. Spending per location is $336K, 49% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Clarke County would have about 48, against 95 on map listings. There is one business with payroll in the industry for every 1,266 households, against one for every 1,641 across the U.S. The official count rose 2.4% from 2019 to 2023, against +8.2% for the U.S.

How fast is Clarke County, GA growing?

Population estimates put Clarke County at 129,921 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 54,454 households. Median household income in Clarke County is $53,625, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clarke County scores 17 for gyms and studios (low), #2,002 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clarke County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Clarke County

Screening a site or an acquisition in Clarke County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clarke County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.