Fitness and classes · Metro area · Georgia
Gyms and studios in the Atlanta-Sandy Springs-Roswell, GA metro area
How the Atlanta-Sandy Springs-Roswell, GA metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #250 of 387 scored metro areas
#7 of 14 scored metro areas based in Georgia
- Listings
- 3,799
- 854 chain locations (22%)
- Official establishments
- 1,571
- +5.3% since 2019
- Household spending a year
- $2.1B
- On memberships, classes and admissions · $910 a household
- Spending per listing
- $554K
- 16% below the U.S.
- Listings per 10k households
- 16.4
- 10% above the U.S.
- Population, 2025
- 6,482,182
- +5.9% since 2020
See the gyms and studios around any address in the Atlanta-Sandy Springs-Roswell metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,799 gyms and studios in the Atlanta-Sandy Springs-Roswell metro area. Of those, 854 are chain locations, or 22%, against 20% across the U.S. That is 16.4 per 10,000 households, 10% above the U.S. rate of 14.9.
Households in the Atlanta-Sandy Springs-Roswell metro area spend about $2.1B a year on memberships, classes and admissions, or $910 per household, 7% below the U.S. average. That works out to $554K per location, 16% below the U.S. figure of $662K.
Official counts show 1,571 businesses with payroll classed as fitness centers and recreation instruction in the Atlanta-Sandy Springs-Roswell metro area in 2023, up 5.3% from 2019. That is one for every 1,472 households, against one for every 1,641 across the U.S. Since fiscal 2022, 177 SBA-backed loans worth $97.3M have gone to businesses classed as fitness centers and recreation instruction in the Atlanta-Sandy Springs-Roswell metro area.
Between 2020 and 2025, the population of the Atlanta-Sandy Springs-Roswell metro area grew 5.9%, faster than the U.S. (+3.1%). For gyms and studios, the Atlanta-Sandy Springs-Roswell metro area has a Groundwork market score of 45 (lower middle): #250 of 387 scored metro areas and #7 of 14 scored metro areas based in Georgia.
How the Atlanta-Sandy Springs-Roswell metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Atlanta-Sandy Springs-Roswell metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.4 | 14.3 | 14.9 |
| Spending per listing | $554K | $554K | $662K |
| Households per official establishment | 1,472 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | +5.3% | +5.2% | +8.2% |
| Population growth, 2020–2025 | +5.9% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $910 | $792 | $983 |
| Median household income | $89,724 | $77,353 | $80,734 |
| Groundwork market score | 45 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,571+5.3% over the period
- Employees, 2023
- 18,567
- Annual payroll, 2023
- $354.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3,799854 chain locations
- Listings at the U.S. rate for this spending
- 3,179The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 177
- Amount
- $97.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Atlanta-Sandy Springs-Roswell metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Atlanta-Sandy Springs-Roswell metro area
- Population, 2025 estimate
- 6,482,182+5.9% since 2020
- Households
- 2,313,055
- Median age
- 38.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 8,784 sq. mi.
- People per square mile
- 712
- Median household income
- $89,724
- Average household income
- $122,540
- Median home value
- $367,600
- Jobs located here
- 2,999,529
- Daytime population
- 6,397,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Atlanta-Sandy Springs-Roswell metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for gyms and studios, numbered among those based in Georgia (a market based in another state is listed without a number), with the Atlanta-Sandy Springs-Roswell metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dalton, GA | 65 | 42 | 8.1 | $774K | +3.5% | #63 of 387 |
| 2Warner Robins, GA | 63 | 80 | 10.7 | $680K | +8.2% | #82 of 387 |
| 3Gainesville, GA | 58 | 96 | 13.1 | $616K | +11.4% | #114 of 387 |
| 4Hinesville, GA | 58 | 28 | 9.3 | $581K | +12.6% | #116 of 387 |
| 5Augusta-Richmond County, GA-SC | 55 | 266 | 11.5 | $610K | +4.7% | #141 of 387 |
| 6Savannah, GA | 48 | 236 | 14.6 | $515K | +8.1% | #211 of 387 |
| 7Atlanta-Sandy Springs-Roswell, GA | 45 | 3,799 | 16.4 | $554K | +5.9% | #250 of 387 |
| 8Albany, GA | 43 | 52 | 9.0 | $605K | −1.8% | #259 of 387 |
| Chattanooga, TN-GA | 43 | 324 | 14.0 | $519K | +5.3% | #263 of 387 |
| 9Rome, GA | 42 | 48 | 13.0 | $494K | +2.8% | #273 of 387 |
Other business types in the Atlanta-Sandy Springs-Roswell metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes45
- Gyms46
- Yoga, Pilates and fitness studios46
- Martial arts and dance studios47
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Atlanta-Sandy Springs-Roswell, GA metro area?
There are 3,799 gyms and studios on map listings in the Atlanta-Sandy Springs-Roswell metro area as of September 2026. 854 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,571 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 5.3% from 2019.
How much do households in the Atlanta-Sandy Springs-Roswell, GA metro area spend on memberships, classes and admissions?
About $2.1B a year, or $910 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 3,799 gyms and studios on map listings, it comes to $554K per location. It is estimated from the incomes of the 2,313,055 households in the Atlanta-Sandy Springs-Roswell metro area and national spending patterns by income.
How does the Atlanta-Sandy Springs-Roswell, GA metro area compare with the U.S. for gyms and studios?
The Atlanta-Sandy Springs-Roswell metro area has 16.4 gyms and studios per 10,000 households, 10% above the U.S. rate of 14.9. Spending per location is $554K, 16% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Atlanta-Sandy Springs-Roswell metro area would have about 3,179, against 3,799 on map listings. There is one business with payroll in the industry for every 1,472 households, against one for every 1,641 across the U.S. The official count rose 5.3% from 2019 to 2023, against +8.2% for the U.S.
How fast is the Atlanta-Sandy Springs-Roswell, GA metro area growing?
Population estimates put the Atlanta-Sandy Springs-Roswell metro area at 6,482,182 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 2,313,055 households. Median household income in the Atlanta-Sandy Springs-Roswell metro area is $89,724, 11% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Atlanta-Sandy Springs-Roswell metro area scores 45 for gyms and studios (lower middle), #250 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Atlanta-Sandy Springs-Roswell metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Atlanta-Sandy Springs-Roswell metro area
Screening a site or an acquisition in the Atlanta-Sandy Springs-Roswell metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Atlanta-Sandy Springs-Roswell metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.