Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Gordon County, GA

Competitor counts, household spending and official business counts for gyms and studios in Gordon County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #1,033 of 2,088 scored counties
#39 of 98 scored counties in Georgia

Listings
29
5 chain locations (17%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$13.7M
On memberships, classes and admissions · $641 a household
Spending per listing
$472K
29% below the U.S.
Listings per 10k households
13.6
9% below the U.S.
Population, 2025
61,701
+6.9% since 2020

See the gyms and studios around any address in Gordon County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 29 gyms and studios in Gordon County. Of those, 5 are chain locations, or 17%, against 20% across the U.S. Per 10,000 households, that is 13.6, 9% below the U.S. rate of 14.9.

At $641 per household (35% below the U.S. average), households in Gordon County spend about $13.7M a year on memberships, classes and admissions. Spread across 29 gyms and studios, that is $472K per location, 29% below the U.S. figure of $662K.

In 2023, official counts showed 4 businesses with payroll in Gordon County classed as fitness centers and recreation instruction. That is one for every 5,337 households, against one for every 1,641 across the U.S.

Population estimates put the population change in Gordon County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Gordon County is 51 (upper middle), #1,033 of 2,088 scored counties and #39 of 98 scored counties in Georgia.

How Gordon County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Gordon County, GA compared with Georgia and the U.S.
MeasureGordon CountyGeorgiaU.S.
Listings per 10k households13.614.314.9
Spending per listing$472K$554K$662K
Households per official establishment5,3371,8251,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025+6.9%+5.3%+3.1%
Spending per household on memberships, classes and admissions$641$792$983
Median household income$63,650$77,353$80,734
Groundwork market score5145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 4
Employees, 2023
30
Annual payroll, 2023
$457K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
295 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Gordon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gordon County

Population, 2025 estimate
61,701+6.9% since 2020
Households
21,348
Median age
39.5
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
357 sq. mi.
People per square mile
166
Median household income
$63,650+38.8% vs. 2015–2019, before inflation
Average household income
$86,559
Median home value
$222,900
Jobs located here
24,064
Daytime population
58,314Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gordon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Gordon County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
39Gordon County, GA512913.6$472K+6.9%#1,033 of 2,088

Other business types in Gordon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Gordon County, GA?

Gordon County has 29 gyms and studios on map listings as of September 2026. 5 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Gordon County, GA spend on memberships, classes and admissions?

About $13.7M a year, or $641 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 29 gyms and studios on map listings, it comes to $472K per location. It is estimated from the incomes of the 21,348 households in Gordon County and national spending patterns by income.

How does Gordon County, GA compare with the U.S. for gyms and studios?

Gordon County has 13.6 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $472K, 29% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Gordon County would have about 21, against 29 on map listings. There is one business with payroll in the industry for every 5,337 households, against one for every 1,641 across the U.S.

How fast is Gordon County, GA growing?

Population estimates put Gordon County at 61,701 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 21,348 households. Median household income in Gordon County is $63,650, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gordon County scores 51 for gyms and studios (upper middle), #1,033 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gordon County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Gordon County

Screening a site or an acquisition in Gordon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.