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Fitness and classes · Metro area · Georgia

Gyms and studios in the Brunswick-St. Simons, GA metro area

How the Brunswick-St. Simons, GA metro area compares with other metro areas and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #353 of 387 scored metro areas
#13 of 14 scored metro areas based in Georgia

Listings
69
10 chain locations (14%)
Official establishments
28
Businesses with payroll, 2023
Household spending a year
$32.3M
On memberships, classes and admissions · $684 a household
Spending per listing
$468K
29% below the U.S.
Listings per 10k households
14.6
2% below the U.S.
Population, 2025
118,524
+4.4% since 2020

See the gyms and studios around any address in the Brunswick-St. Simons metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Brunswick-St. Simons metro area has a Groundwork market score of 31 (lower middle): #353 of 387 scored metro areas and #13 of 14 scored metro areas based in Georgia. That puts it in the bottom quarter of metro areas.

At $684 per household (30% below the U.S. average), households in the Brunswick-St. Simons metro area spend about $32.3M a year on memberships, classes and admissions. That is about $468K of household spending for each location on map listings, 29% below the U.S. figure of $662K.

The Brunswick-St. Simons metro area has 69 gyms and studios on map listings as of September 2026. Of those, 10 are chain locations, or 14%, against 20% across the U.S. Per 10,000 households, that is 14.6, 2% below the U.S. rate of 14.9.

In 2023, official counts showed 28 businesses with payroll in the Brunswick-St. Simons metro area classed as fitness centers and recreation instruction. That is one for every 1,686 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $988K have gone to businesses classed as fitness centers and recreation instruction in the Brunswick-St. Simons metro area. Between 2020 and 2025, the population of the Brunswick-St. Simons metro area grew 4.4%, faster than the U.S. (+3.1%).

How the Brunswick-St. Simons metro area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Brunswick-St. Simons, GA metro area compared with Georgia and the U.S.
MeasureBrunswick-St. Simons metro areaGeorgiaU.S.
Listings per 10k households14.614.314.9
Spending per listing$468K$554K$662K
Households per official establishment1,6861,8251,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025+4.4%+5.3%+3.1%
Spending per household on memberships, classes and admissions$684$792$983
Median household income$66,623$77,353$80,734
Groundwork market score3145

Official counts and lending

Businesses

Official establishments, 2019 to 2023
28
Employees, 2023
201
Annual payroll, 2023
$3.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
6910 chain locations
Listings at the U.S. rate for this spending
49The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$988K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Brunswick-St. Simons metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Brunswick-St. Simons metro area

Population, 2025 estimate
118,524+4.4% since 2020
Households
47,209
Median age
44.0
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
1,294 sq. mi.
People per square mile
89
Median household income
$66,623+31.5% vs. 2015–2019, before inflation
Average household income
$94,637
Median home value
$242,500
Jobs located here
42,696
Daytime population
112,115Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Brunswick-St. Simons metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring metro areas in Georgia for gyms and studios, numbered among those based in Georgia (a market based in another state is listed without a number), with the Brunswick-St. Simons metro area marked.

Top metro areas in Georgia

Metro areas in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dalton, GA65428.1$774K+3.5%#63 of 387
2Warner Robins, GA638010.7$680K+8.2%#82 of 387
3Gainesville, GA589613.1$616K+11.4%#114 of 387
4Hinesville, GA58289.3$581K+12.6%#116 of 387
5Augusta-Richmond County, GA-SC5526611.5$610K+4.7%#141 of 387
6Savannah, GA4823614.6$515K+8.1%#211 of 387
7Atlanta-Sandy Springs-Roswell, GA453,79916.4$554K+5.9%#250 of 387
8Albany, GA43529.0$605K−1.8%#259 of 387
Chattanooga, TN-GA4332414.0$519K+5.3%#263 of 387
9Rome, GA424813.0$494K+2.8%#273 of 387
13Brunswick-St. Simons, GA316914.6$468K+4.4%#353 of 387

Other business types in the Brunswick-St. Simons metro area

Each with its Groundwork market score here, out of 100, where it has one.

Fitness and classes

Funeral services

Questions

How many gyms and studios are in the Brunswick-St. Simons, GA metro area?

Map listings as of September 2026 show 69 gyms and studios in the Brunswick-St. Simons metro area. 10 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 28 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Brunswick-St. Simons, GA metro area spend on memberships, classes and admissions?

About $32.3M a year, or $684 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 69 gyms and studios on map listings, it comes to $468K per location. It is estimated from the incomes of the 47,209 households in the Brunswick-St. Simons metro area and national spending patterns by income.

How does the Brunswick-St. Simons, GA metro area compare with the U.S. for gyms and studios?

The Brunswick-St. Simons metro area has 14.6 gyms and studios per 10,000 households, 2% below the U.S. rate of 14.9. Spending per location is $468K, 29% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Brunswick-St. Simons metro area would have about 49, against 69 on map listings. There is one business with payroll in the industry for every 1,686 households, against one for every 1,641 across the U.S.

How fast is the Brunswick-St. Simons, GA metro area growing?

Population estimates put the Brunswick-St. Simons metro area at 118,524 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 47,209 households. The median household income in the Brunswick-St. Simons metro area is $66,623 a year, 17% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brunswick-St. Simons metro area scores 31 for gyms and studios (lower middle), #353 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Brunswick-St. Simons metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Brunswick-St. Simons metro area

Screening a site or an acquisition in the Brunswick-St. Simons metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.