Groundwork

Fitness and classes · County · Georgia

Gyms and studios in Fayette County, GA

The gyms and studios in Fayette County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #1,637 of 2,088 scored counties
#66 of 98 scored counties in Georgia

Listings
129
34 chain locations (26%)
Official establishments
47
0.0% since 2019
Household spending a year
$48.4M
On memberships, classes and admissions · $1,086 a household
Spending per listing
$375K
43% below the U.S.
Listings per 10k households
28.9
94% above the U.S.
Population, 2025
125,156
+4.7% since 2020

See the gyms and studios around any address in Fayette County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Fayette County is 36 (lower middle), #1,637 of 2,088 scored counties and #66 of 98 scored counties in Georgia. That puts it in the bottom quarter of counties.

At $1,086 per household (10% above the U.S. average), households in Fayette County spend about $48.4M a year on memberships, classes and admissions. That is about $375K of household spending for each location on map listings, 43% below the U.S. figure of $662K.

There are 129 gyms and studios on map listings in Fayette County as of September 2026. Chain locations make up 26% of them, against 20% across the U.S. That is 28.9 per 10,000 households, 94% above the U.S. rate of 14.9.

In 2023, official counts showed 47 businesses with payroll in Fayette County classed as fitness centers and recreation instruction, unchanged from 2019. That is one for every 949 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $6.1M have gone to businesses classed as fitness centers and recreation instruction in Fayette County. Between 2020 and 2025, the population of Fayette County grew 4.7%, faster than the U.S. (+3.1%).

How Fayette County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Fayette County, GA compared with Georgia and the U.S.
MeasureFayette CountyGeorgiaU.S.
Listings per 10k households28.914.314.9
Spending per listing$375K$554K$662K
Households per official establishment9491,8251,641
Official establishment growth, 2019–20230.0%+5.2%+8.2%
Population growth, 2020–2025+4.7%+5.3%+3.1%
Spending per household on memberships, classes and admissions$1,086$792$983
Median household income$111,978$77,353$80,734
Groundwork market score3645

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47 → 470.0% over the period
Employees, 2023
386
Annual payroll, 2023
$7.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
12934 chain locations
Listings at the U.S. rate for this spending
73The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$6.1M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Fayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Fayette County

Population, 2025 estimate
125,156+4.7% since 2020
Households
44,581
Median age
43.9
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
195 sq. mi.
People per square mile
628
Median household income
$111,978+24.2% vs. 2015–2019, before inflation
Average household income
$145,593
Median home value
$436,400
Jobs located here
52,297
Daytime population
120,082Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fayette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Fayette County marked.

Top counties in Georgia

Counties in Georgia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Newton County, GA82286.8$999K+11.2%#52 of 2,088
2Pickens County, GA81118.2$944K+11.4%#59 of 2,088
3Monroe County, GA81109.5$873K+14.1%#61 of 2,088
4Walton County, GA80318.7$889K+16.0%#73 of 2,088
5Effingham County, GA79249.9$825K+14.1%#83 of 2,088
6Paulding County, GA75589.7$905K+12.7%#137 of 2,088
7Lee County, GA7397.3$1M+2.9%#176 of 2,088
8Haralson County, GA7397.7$883K+10.0%#184 of 2,088
9Coweta County, GA736110.8$845K+9.2%#185 of 2,088
10Morgan County, GA7289.9$777K+9.4%#213 of 2,088
66Fayette County, GA3612928.9$375K+4.7%#1,637 of 2,088

Other business types in Fayette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Fayette County, GA?

As of September 2026, map listings count 129 gyms and studios in Fayette County. 34 of them (26%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 47 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.

How much do households in Fayette County, GA spend on memberships, classes and admissions?

About $48.4M a year, or $1,086 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 129 gyms and studios on map listings, it comes to $375K per location. It is estimated from the incomes of the 44,581 households in Fayette County and national spending patterns by income.

How does Fayette County, GA compare with the U.S. for gyms and studios?

Fayette County has 28.9 gyms and studios per 10,000 households, 94% above the U.S. rate of 14.9. Spending per location is $375K, 43% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Fayette County would have about 73, against 129 on map listings. There is one business with payroll in the industry for every 949 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.

How fast is Fayette County, GA growing?

Population estimates put Fayette County at 125,156 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 44,581 households. The median household income in Fayette County is $111,978 a year, 39% above the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fayette County scores 36 for gyms and studios (lower middle), #1,637 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fayette County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Fayette County

Screening a site or an acquisition in Fayette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.