Fitness and classes · County · Georgia
Gyms and studios in Heard County, GA
The gyms and studios in Heard County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.7M
- On memberships, classes and admissions · $631 a household
- Spending per listing
- $1.4M
- Too few listings to compare
- Listings per 10k households
- 4.6
- Too few listings to compare
- Population, 2025
- 12,149
- +6.2% since 2020
See the gyms and studios around any address in Heard County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Heard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 gyms and studios in Heard County. That is 4.6 per 10,000 households.
At $631 per household (36% below the U.S. average), households in Heard County spend about $2.7M a year on memberships, classes and admissions. Spread across 2 gyms and studios, that is $1.4M per location.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Heard County: counts under 3 aren’t published.
Population estimates put the population change in Heard County from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). With 2 gyms and studios on map listings, Heard County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Heard County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heard County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 14.3 | 14.9 |
| Spending per listing | $1.4M | $554K | $662K |
| Households per official establishment | n/a | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +6.2% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $631 | $792 | $983 |
| Median household income | $65,868 | $77,353 | $80,734 |
| Groundwork market score | Not scored | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Heard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Heard County
- Population, 2025 estimate
- 12,149+6.2% since 2020
- Households
- 4,309
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 296 sq. mi.
- People per square mile
- 40
- Median household income
- $65,868+28.3% vs. 2015–2019, before inflation
- Average household income
- $87,040
- Median home value
- $186,800
- Jobs located here
- 1,539
- Daytime population
- 9,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Heard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Heard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Heard County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newton County, GA | 82 | 28 | 6.8 | $999K | +11.2% | #52 of 2,088 |
| 2Pickens County, GA | 81 | 11 | 8.2 | $944K | +11.4% | #59 of 2,088 |
| 3Monroe County, GA | 81 | 10 | 9.5 | $873K | +14.1% | #61 of 2,088 |
| 4Walton County, GA | 80 | 31 | 8.7 | $889K | +16.0% | #73 of 2,088 |
| 5Effingham County, GA | 79 | 24 | 9.9 | $825K | +14.1% | #83 of 2,088 |
| 6Paulding County, GA | 75 | 58 | 9.7 | $905K | +12.7% | #137 of 2,088 |
| 7Lee County, GA | 73 | 9 | 7.3 | $1M | +2.9% | #176 of 2,088 |
| 8Haralson County, GA | 73 | 9 | 7.7 | $883K | +10.0% | #184 of 2,088 |
| 9Coweta County, GA | 73 | 61 | 10.8 | $845K | +9.2% | #185 of 2,088 |
| 10Morgan County, GA | 72 | 8 | 9.9 | $777K | +9.4% | #213 of 2,088 |
| Heard County, GA | Not scored | 2 | 4.6 | $1.4M | +6.2% |
Other business types in Heard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Heard County, GA?
There are 2 gyms and studios on map listings in Heard County as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Heard County: counts under 3 are left out.
How much do households in Heard County, GA spend on memberships, classes and admissions?
About $2.7M a year, or $631 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 2 gyms and studios on map listings, it comes to $1.4M per location. It is estimated from the incomes of the 4,309 households in Heard County and national spending patterns by income.
How does Heard County, GA compare with the U.S. for gyms and studios?
Heard County has 2 gyms and studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of gyms and studios to household spending, Heard County would have about 4, against 2 on map listings.
How fast is Heard County, GA growing?
Population estimates put Heard County at 12,149 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 4,309 households. Median household income in Heard County is $65,868, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Heard County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Heard County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Heard County
Screening a site or an acquisition in Heard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Heard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.