Fitness and classes · Small-town market · Georgia
Gyms and studios in the Kingsland, GA area
The gyms and studios in the Kingsland, GA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #189 of 535 scored small-town markets
#6 of 23 scored small-town markets based in Georgia
- Listings
- 26
- 6 chain locations (23%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On memberships, classes and admissions · $677 a household
- Spending per listing
- $565K
- 15% below the U.S.
- Listings per 10k households
- 12.0
- 19% below the U.S.
- Population, 2025
- 60,143
- +9.5% since 2020
See the gyms and studios around any address in the Kingsland area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Kingsland area spend about $14.7M a year on memberships, classes and admissions, or $677 per household, 31% below the U.S. average. Spread across 26 gyms and studios, that is $565K per location, 15% below the U.S. figure of $662K.
There are 26 gyms and studios on map listings in the Kingsland area as of September 2026. Chain locations make up 23% of them, against 20% across the U.S. That is 12.0 per 10,000 households, 19% below the U.S. rate of 14.9.
In 2023, official counts showed 6 businesses with payroll in the Kingsland area classed as fitness centers and recreation instruction. That is one for every 3,616 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $4M have gone to businesses classed as fitness centers and recreation instruction in the Kingsland area.
Between 2020 and 2025, the population of the Kingsland area grew 9.5%, faster than the U.S. (+3.1%). For gyms and studios, the Kingsland area has a Groundwork market score of 57 (upper middle): #189 of 535 scored small-town markets and #6 of 23 scored small-town markets based in Georgia.
How the Kingsland area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kingsland area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 14.3 | 14.9 |
| Spending per listing | $565K | $554K | $662K |
| Households per official establishment | 3,616 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +9.5% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $677 | $792 | $983 |
| Median household income | $74,378 | $77,353 | $80,734 |
| Groundwork market score | 57 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 76
- Annual payroll, 2023
- $989K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 266 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $4M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Kingsland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kingsland area
- Population, 2025 estimate
- 60,143+9.5% since 2020
- Households
- 21,693
- Median age
- 37.7
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 630 sq. mi.
- People per square mile
- 90
- Median household income
- $74,378
- Average household income
- $88,291
- Median home value
- $261,400
- Jobs located here
- 13,044
- Daytime population
- 51,629Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kingsland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for gyms and studios, numbered among those based in Georgia, with the Kingsland area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1LaGrange, GA-AL | 70 | 30 | 7.4 | $758K | +3.0% | #52 of 535 |
| 2Thomaston, GA | 62 | 8 | 7.6 | $752K | +2.7% | #128 of 535 |
| 3Jefferson, GA | 61 | 44 | 15.5 | $548K | +29.3% | #142 of 535 |
| 4Moultrie, GA | 59 | 14 | 8.3 | $633K | +3.3% | #165 of 535 |
| 5Dublin, GA | 58 | 20 | 9.2 | $607K | +2.8% | #178 of 535 |
| 6Kingsland, GA | 57 | 26 | 12.0 | $565K | +9.5% | #189 of 535 |
| 7Cedartown, GA | 54 | 15 | 9.4 | $605K | +6.0% | #227 of 535 |
| 8Calhoun, GA | 54 | 29 | 13.6 | $472K | +6.9% | #232 of 535 |
| 9Waycross, GA | 53 | 14 | 6.8 | $748K | +3.0% | #234 of 535 |
| 10Statesboro, GA | 53 | 35 | 10.0 | $573K | +8.0% | #241 of 535 |
Other business types in the Kingsland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms71
- Yoga, Pilates and fitness studios
- Martial arts and dance studios56
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Kingsland, GA area?
As of September 2026, map listings count 26 gyms and studios in the Kingsland area. 6 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Kingsland, GA area spend on memberships, classes and admissions?
About $14.7M a year, or $677 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 26 gyms and studios on map listings, it comes to $565K per location. It is estimated from the incomes of the 21,693 households in the Kingsland area and national spending patterns by income.
How does the Kingsland, GA area compare with the U.S. for gyms and studios?
The Kingsland area has 12.0 gyms and studios per 10,000 households, 19% below the U.S. rate of 14.9. Spending per location is $565K, 15% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Kingsland area would have about 22, against 26 on map listings. There is one business with payroll in the industry for every 3,616 households, against one for every 1,641 across the U.S.
How fast is the Kingsland, GA area growing?
Population estimates put the Kingsland area at 60,143 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 21,693 households. The median household income in the Kingsland area is $74,378 a year, 8% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kingsland area scores 57 for gyms and studios (upper middle), #189 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kingsland area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Kingsland area
Screening a site or an acquisition in the Kingsland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kingsland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.