Fitness and classes · County · Georgia
Gyms and studios in Walton County, GA
How Walton County, GA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #73 of 2,088 scored counties
#4 of 98 scored counties in Georgia
- Listings
- 31
- 5 chain locations (16%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $27.5M
- On memberships, classes and admissions · $770 a household
- Spending per listing
- $889K
- 34% above the U.S.
- Listings per 10k households
- 8.7
- 42% below the U.S.
- Population, 2025
- 112,696
- +16.0% since 2020
See the gyms and studios around any address in Walton County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Walton County has a Groundwork market score of 80 (high): #73 of 2,088 scored counties and #4 of 98 scored counties in Georgia. That puts it in the top 10% of counties for gyms and studios.
As of September 2026, map listings count 31 gyms and studios in Walton County. 5 of them (16%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 8.7, 42% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Walton County comes to about $27.5M a year: $770 per household, 22% below the U.S. average. Spread across 31 gyms and studios, that is $889K per location, 34% above the U.S. figure of $662K.
Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in Walton County in 2023. That is one for every 3,973 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $293K have gone to businesses classed as fitness centers and recreation instruction in Walton County. Between 2020 and 2025, the population of Walton County grew 16.0%, faster than the U.S. (+3.1%).
How Walton County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walton County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 14.3 | 14.9 |
| Spending per listing | $889K | $554K | $662K |
| Households per official establishment | 3,973 | 1,825 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +8.2% |
| Population growth, 2020–2025 | +16.0% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $770 | $792 | $983 |
| Median household income | $84,945 | $77,353 | $80,734 |
| Groundwork market score | 80 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 9
- Employees, 2023
- 74
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 315 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $293K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Walton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walton County
- Population, 2025 estimate
- 112,696+16.0% since 2020
- Households
- 35,755
- Median age
- 39.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 327 sq. mi.
- People per square mile
- 316
- Median household income
- $84,945+37.9% vs. 2015–2019, before inflation
- Average household income
- $104,167
- Median home value
- $339,500
- Jobs located here
- 26,476
- Daytime population
- 82,340Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for gyms and studios, numbered among those based in Georgia, with Walton County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Newton County, GA | 82 | 28 | 6.8 | $999K | +11.2% | #52 of 2,088 |
| 2Pickens County, GA | 81 | 11 | 8.2 | $944K | +11.4% | #59 of 2,088 |
| 3Monroe County, GA | 81 | 10 | 9.5 | $873K | +14.1% | #61 of 2,088 |
| 4Walton County, GA | 80 | 31 | 8.7 | $889K | +16.0% | #73 of 2,088 |
| 5Effingham County, GA | 79 | 24 | 9.9 | $825K | +14.1% | #83 of 2,088 |
| 6Paulding County, GA | 75 | 58 | 9.7 | $905K | +12.7% | #137 of 2,088 |
| 7Lee County, GA | 73 | 9 | 7.3 | $1M | +2.9% | #176 of 2,088 |
| 8Haralson County, GA | 73 | 9 | 7.7 | $883K | +10.0% | #184 of 2,088 |
| 9Coweta County, GA | 73 | 61 | 10.8 | $845K | +9.2% | #185 of 2,088 |
| 10Morgan County, GA | 72 | 8 | 9.9 | $777K | +9.4% | #213 of 2,088 |
Other business types in Walton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes80
- Gyms82
- Yoga, Pilates and fitness studios
- Martial arts and dance studios81
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Walton County, GA?
Walton County has 31 gyms and studios on map listings as of September 2026. 5 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Walton County, GA spend on memberships, classes and admissions?
About $27.5M a year, or $770 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 31 gyms and studios on map listings, it comes to $889K per location. It is estimated from the incomes of the 35,755 households in Walton County and national spending patterns by income.
How does Walton County, GA compare with the U.S. for gyms and studios?
Walton County has 8.7 gyms and studios per 10,000 households, 42% below the U.S. rate of 14.9. Spending per location is $889K, 34% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Walton County would have about 42, against 31 on map listings. There is one business with payroll in the industry for every 3,973 households, against one for every 1,641 across the U.S.
How fast is Walton County, GA growing?
Population estimates put Walton County at 112,696 people in 2025, up 16.0% since 2020, faster than the U.S. (+3.1%). It has 35,755 households. Median household income in Walton County is $84,945, 5% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walton County scores 80 for gyms and studios (high), #73 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Walton County
Screening a site or an acquisition in Walton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.