Beauty and personal care · County · New Jersey
Spas and skin care studios in Cape May County, NJ
Competitor counts, household spending and official business counts for spas and skin care studios in Cape May County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #571 of 1,769 scored counties
#14 of 21 scored counties in New Jersey
- Listings
- 28
- 1 chain location (4%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $48.6M
- On personal care products and services · $1,083 a household
- Spending per listing
- $1.7M
- 98% above the U.S.
- Listings per 10k households
- 6.2
- 46% below the U.S.
- Population, 2025
- 93,390
- −1.7% since 2020
See the spas and skin care studios around any address in Cape May County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 28 spas and skin care studios in Cape May County. One of them (4%) is a chain location, against 10% across the U.S. That comes to 6.2 for every 10,000 households, 46% below the U.S. rate of 11.5.
Household spending on personal care products and services in Cape May County comes to about $48.6M a year: $1,083 per household, 8% above the U.S. average. That is about $1.7M of household spending for each studio on map listings, 98% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as other personal care services in Cape May County in 2023. That is one for every 3,453 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of Cape May County declined 1.7%, against +3.1% for the U.S. For spas and skin care studios, Cape May County has a Groundwork market score of 58 (upper middle): #571 of 1,769 scored counties and #14 of 21 scored counties in New Jersey.
How Cape May County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cape May County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 9.9 | 11.5 |
| Spending per listing | $1.7M | $1.2M | $876K |
| Households per official establishment | 3,453 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +27.6% | +29.8% |
| Population growth, 2020–2025 | −1.7% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,083 | $1,166 | $1,005 |
| Median household income | $91,128 | $103,556 | $80,734 |
| Groundwork market score | 58 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 13
- Employees, 2023
- 110
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 281 chain location
- Listings at the U.S. rate for this spending
- 56The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Cape May County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cape May County
- Population, 2025 estimate
- 93,390−1.7% since 2020
- Households
- 44,884
- Median age
- 50.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 252 sq. mi.
- People per square mile
- 377
- Median household income
- $91,128+35.9% vs. 2015–2019, before inflation
- Average household income
- $122,129
- Median home value
- $434,600
- Jobs located here
- 34,945
- Daytime population
- 90,601Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cape May County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Cape May County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
| 14Cape May County, NJ | 58 | 28 | 6.2 | $1.7M | −1.7% | #571 of 1,769 |
Other business types in Cape May County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops46
- Nail salons31
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cape May County, NJ?
There are 28 spas and skin care studios on map listings in Cape May County as of September 2026. One of them (4%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 13 businesses with payroll classed as other personal care services in 2023.
How much do households in Cape May County, NJ spend on personal care products and services?
About $48.6M a year, or $1,083 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 28 spas and skin care studios on map listings, it comes to $1.7M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 44,884 households in Cape May County and national spending patterns by income.
How does Cape May County, NJ compare with the U.S. for spas and skin care studios?
Cape May County has 6.2 spas and skin care studios per 10,000 households, 46% below the U.S. rate of 11.5. Spending per studio is $1.7M, 98% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Cape May County would have about 56, against 28 on map listings. There is one business with payroll in the industry for every 3,453 households, against one for every 4,055 across the U.S.
How fast is Cape May County, NJ growing?
Population estimates put Cape May County at 93,390 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,884 households. Median household income in Cape May County is $91,128, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cape May County scores 58 for spas and skin care studios (upper middle), #571 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cape May County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cape May County
Screening a site or an acquisition in Cape May County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cape May County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.