Beauty and personal care · County · New Jersey
Spas and skin care studios in Monmouth County, NJ
Competitor counts, household spending and official business counts for spas and skin care studios in Monmouth County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,361 of 1,769 scored counties
#21 of 21 scored counties in New Jersey
- Listings
- 404
- 63 chain locations (16%)
- Official establishments
- 124
- +42.5% since 2019
- Household spending a year
- $320.4M
- On personal care products and services · $1,273 a household
- Spending per listing
- $793K
- 9% below the U.S.
- Listings per 10k households
- 16.1
- 40% above the U.S.
- Population, 2025
- 651,035
- +1.4% since 2020
See the spas and skin care studios around any address in Monmouth County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monmouth County scores 37 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,361 of 1,769 scored counties and #21 of 21 scored counties in New Jersey. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 404 spas and skin care studios in Monmouth County. Chain locations make up 16% of them, against 10% across the U.S. That is 16.1 per 10,000 households, 40% above the U.S. rate of 11.5.
Household spending on personal care products and services in Monmouth County comes to about $320.4M a year: $1,273 per household, 27% above the U.S. average. Spread across 404 spas and skin care studios, that is $793K per studio, 9% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Monmouth County was 124 in 2023, up 42.5% from 2019. That is one for every 2,030 households, against one for every 4,055 across the U.S. Since fiscal 2022, 16 SBA-backed loans worth $7.1M have gone to businesses classed as other personal care services in Monmouth County. Between 2020 and 2025, the population of Monmouth County grew 1.4%, slower than the U.S. (+3.1%).
How Monmouth County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monmouth County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.1 | 9.9 | 11.5 |
| Spending per listing | $793K | $1.2M | $876K |
| Households per official establishment | 2,030 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | +42.5% | +27.6% | +29.8% |
| Population growth, 2020–2025 | +1.4% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,273 | $1,166 | $1,005 |
| Median household income | $124,845 | $103,556 | $80,734 |
| Groundwork market score | 37 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 87 → 124+42.5% over the period
- Employees, 2023
- 978
- Annual payroll, 2023
- $24.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40463 chain locations
- Listings at the U.S. rate for this spending
- 366The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $7.1M
SBA-backed loans to businesses classed as other personal care services in Monmouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monmouth County
- Population, 2025 estimate
- 651,035+1.4% since 2020
- Households
- 251,712
- Median age
- 43.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 468 sq. mi.
- People per square mile
- 1,378
- Median household income
- $124,845+25.2% vs. 2015–2019, before inflation
- Average household income
- $170,718
- Median home value
- $606,100
- Jobs located here
- 274,570
- Daytime population
- 600,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monmouth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Monmouth County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
| 21Monmouth County, NJ | 37 | 404 | 16.1 | $793K | +1.4% | #1,361 of 1,769 |
Other business types in Monmouth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons53
- Barbershops50
- Nail salons42
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Monmouth County, NJ?
Monmouth County has 404 spas and skin care studios on map listings as of September 2026. 63 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 124 businesses with payroll classed as other personal care services in 2023, up 42.5% from 2019.
How much do households in Monmouth County, NJ spend on personal care products and services?
About $320.4M a year, or $1,273 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 404 spas and skin care studios on map listings, it comes to $793K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 251,712 households in Monmouth County and national spending patterns by income.
How does Monmouth County, NJ compare with the U.S. for spas and skin care studios?
Monmouth County has 16.1 spas and skin care studios per 10,000 households, 40% above the U.S. rate of 11.5. Spending per studio is $793K, 9% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Monmouth County would have about 366, against 404 on map listings. There is one business with payroll in the industry for every 2,030 households, against one for every 4,055 across the U.S. The official count rose 42.5% from 2019 to 2023, against +29.8% for the U.S.
How fast is Monmouth County, NJ growing?
Population estimates put Monmouth County at 651,035 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 251,712 households. Median household income in Monmouth County is $124,845, 55% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monmouth County scores 37 for spas and skin care studios (lower middle), #1,361 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monmouth County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Monmouth County
Screening a site or an acquisition in Monmouth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monmouth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.