Groundwork

Beauty and personal care · County · New Jersey

Spas and skin care studios in Burlington County, NJ

How Burlington County, NJ compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #197 of 1,769 scored counties
#8 of 21 scored counties in New Jersey

Listings
156
28 chain locations (18%)
Official establishments
39
+11.4% since 2019
Household spending a year
$210.1M
On personal care products and services · $1,185 a household
Spending per listing
$1.3M
54% above the U.S.
Listings per 10k households
8.8
23% below the U.S.
Population, 2025
481,439
+4.3% since 2020

See the spas and skin care studios around any address in Burlington County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Burlington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 156 spas and skin care studios in Burlington County. Of those, 28 are chain locations, or 18%, against 10% across the U.S. That is 8.8 per 10,000 households, 23% below the U.S. rate of 11.5.

Households in Burlington County spend about $210.1M a year on personal care products and services, or $1,185 per household, 18% above the U.S. average. That is about $1.3M of household spending for each studio on map listings, 54% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 39 businesses with payroll in Burlington County classed as other personal care services, up 11.4% from 2019. That is one for every 4,544 households, against one for every 4,055 across the U.S.

Between 2020 and 2025, the population of Burlington County grew 4.3%, faster than the U.S. (+3.1%). For spas and skin care studios, Burlington County has a Groundwork market score of 71 (upper middle): #197 of 1,769 scored counties and #8 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.

How Burlington County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Burlington County, NJ compared with New Jersey and the U.S.
MeasureBurlington CountyNew JerseyU.S.
Listings per 10k households8.89.911.5
Spending per listing$1.3M$1.2M$876K
Households per official establishment4,5443,3094,055
Official establishment growth, 2019–2023+11.4%+27.6%+29.8%
Population growth, 2020–2025+4.3%+3.0%+3.1%
Spending per household on personal care products and services$1,185$1,166$1,005
Median household income$108,111$103,556$80,734
Groundwork market score7166

Official counts and lending

Businesses

Official establishments, 2019 to 2023
35 → 39+11.4% over the period
Employees, 2023
374
Annual payroll, 2023
$9.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
15628 chain locations
Listings at the U.S. rate for this spending
240The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Burlington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Burlington County

Population, 2025 estimate
481,439+4.3% since 2020
Households
177,222
Median age
42.4
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
799 sq. mi.
People per square mile
585
Median household income
$108,111+23.7% vs. 2015–2019, before inflation
Average household income
$138,695
Median home value
$354,000
Jobs located here
218,405
Daytime population
443,817Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Burlington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Burlington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Burlington County marked.

Top counties in New Jersey

Counties in New Jersey ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, NJ86204.4$2.5M+3.2%#22 of 1,769
2Sussex County, NJ86295.0$2.4M+2.9%#23 of 1,769
3Hunterdon County, NJ77438.5$1.6M+2.3%#99 of 1,769
4Cumberland County, NJ75183.3$2.8M+2.2%#113 of 1,769
5Salem County, NJ7193.6$2.8M+2.3%#186 of 1,769
6Ocean County, NJ711496.1$1.8M+5.6%#192 of 1,769
7Camden County, NJ711487.3$1.4M+2.4%#195 of 1,769
8Burlington County, NJ711568.8$1.3M+4.3%#197 of 1,769
9Hudson County, NJ682237.4$1.5M+1.8%#270 of 1,769
10Essex County, NJ672989.3$1.1M+4.2%#311 of 1,769

Other business types in Burlington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Burlington County, NJ?

There are 156 spas and skin care studios on map listings in Burlington County as of September 2026. 28 of them (18%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 39 businesses with payroll classed as other personal care services in 2023, up 11.4% from 2019.

How much do households in Burlington County, NJ spend on personal care products and services?

About $210.1M a year, or $1,185 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 156 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 177,222 households in Burlington County and national spending patterns by income.

How does Burlington County, NJ compare with the U.S. for spas and skin care studios?

Burlington County has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.3M, 54% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Burlington County would have about 240, against 156 on map listings. There is one business with payroll in the industry for every 4,544 households, against one for every 4,055 across the U.S. The official count rose 11.4% from 2019 to 2023, against +29.8% for the U.S.

How fast is Burlington County, NJ growing?

Population estimates put Burlington County at 481,439 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 177,222 households. Median household income in Burlington County is $108,111, 34% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Burlington County scores 71 for spas and skin care studios (upper middle), #197 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Burlington County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Burlington County

Screening a site or an acquisition in Burlington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Burlington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.