Beauty and personal care · County · New Jersey
Spas and skin care studios in Cumberland County, NJ
The spas and skin care studios in Cumberland County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #113 of 1,769 scored counties
#4 of 21 scored counties in New Jersey
- Listings
- 18
- 3 chain locations (17%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $49.7M
- On personal care products and services · $924 a household
- Spending per listing
- $2.8M
- 3.2 times the U.S.
- Listings per 10k households
- 3.3
- 71% below the U.S.
- Population, 2025
- 157,148
- +2.2% since 2020
See the spas and skin care studios around any address in Cumberland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cumberland County scores 75 (high) on the Groundwork market score for spas and skin care studios, ranking #113 of 1,769 scored counties and #4 of 21 scored counties in New Jersey. That puts it in the top 10% of counties for spas and skin care studios.
At $924 per household (8% below the U.S. average), households in Cumberland County spend about $49.7M a year on personal care products and services. That works out to $2.8M per studio, 3.2 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Cumberland County has 18 spas and skin care studios on map listings as of September 2026. Of those, 3 are chain locations, or 17%, against 10% across the U.S. That comes to 3.3 for every 10,000 households, 71% below the U.S. rate of 11.5.
In 2023, official counts showed 8 businesses with payroll in Cumberland County classed as other personal care services. That is one for every 6,723 households, against one for every 4,055 across the U.S. Population estimates show Cumberland County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How Cumberland County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 9.9 | 11.5 |
| Spending per listing | $2.8M | $1.2M | $876K |
| Households per official establishment | 6,723 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +27.6% | +29.8% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $924 | $1,166 | $1,005 |
| Median household income | $67,436 | $103,556 | $80,734 |
| Groundwork market score | 75 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 8
- Employees, 2023
- 51
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 183 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 157,148+2.2% since 2020
- Households
- 53,781
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 483 sq. mi.
- People per square mile
- 317
- Median household income
- $67,436+24.5% vs. 2015–2019, before inflation
- Average household income
- $92,848
- Median home value
- $221,400
- Jobs located here
- 60,097
- Daytime population
- 148,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Cumberland County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons50
- Barbershops33
- Nail salons48
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Cumberland County, NJ?
Map listings as of September 2026 show 18 spas and skin care studios in Cumberland County. 3 of them (17%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 8 businesses with payroll classed as other personal care services in 2023.
How much do households in Cumberland County, NJ spend on personal care products and services?
About $49.7M a year, or $924 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 18 spas and skin care studios on map listings, it comes to $2.8M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 53,781 households in Cumberland County and national spending patterns by income.
How does Cumberland County, NJ compare with the U.S. for spas and skin care studios?
Cumberland County has 3.3 spas and skin care studios per 10,000 households, 71% below the U.S. rate of 11.5. Spending per studio is $2.8M, 3.2 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Cumberland County would have about 57, against 18 on map listings. There is one business with payroll in the industry for every 6,723 households, against one for every 4,055 across the U.S.
How fast is Cumberland County, NJ growing?
Population estimates put Cumberland County at 157,148 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 53,781 households. The median household income in Cumberland County is $67,436 a year, 16% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 75 for spas and skin care studios (high), #113 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.