Beauty and personal care · County · New Jersey
Spas and skin care studios in Middlesex County, NJ
The spas and skin care studios in Middlesex County, NJ, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #362 of 1,769 scored counties
#12 of 21 scored counties in New Jersey
- Listings
- 258
- 37 chain locations (14%)
- Official establishments
- 83
- +2.5% since 2019
- Household spending a year
- $369.1M
- On personal care products and services · $1,199 a household
- Spending per listing
- $1.4M
- 63% above the U.S.
- Listings per 10k households
- 8.4
- 27% below the U.S.
- Population, 2025
- 883,335
- +2.6% since 2020
See the spas and skin care studios around any address in Middlesex County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 258 spas and skin care studios in Middlesex County. 37 of them (14%) are chain locations, against 10% across the U.S. That is 8.4 per 10,000 households, 27% below the U.S. rate of 11.5.
Household spending on personal care products and services in Middlesex County comes to about $369.1M a year: $1,199 per household, 19% above the U.S. average. Spread across 258 spas and skin care studios, that is $1.4M per studio, 63% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 83 businesses with payroll in Middlesex County classed as other personal care services, up 2.5% from 2019. That is one for every 3,708 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.2M have gone to businesses classed as other personal care services in Middlesex County.
Population estimates put the population change in Middlesex County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). For spas and skin care studios, Middlesex County has a Groundwork market score of 65 (upper middle): #362 of 1,769 scored counties and #12 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Middlesex County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Middlesex County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 9.9 | 11.5 |
| Spending per listing | $1.4M | $1.2M | $876K |
| Households per official establishment | 3,708 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | +2.5% | +27.6% | +29.8% |
| Population growth, 2020–2025 | +2.6% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,199 | $1,166 | $1,005 |
| Median household income | $111,549 | $103,556 | $80,734 |
| Groundwork market score | 65 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 81 → 83+2.5% over the period
- Employees, 2023
- 689
- Annual payroll, 2023
- $19.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 25837 chain locations
- Listings at the U.S. rate for this spending
- 421The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.2M
SBA-backed loans to businesses classed as other personal care services in Middlesex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Middlesex County
- Population, 2025 estimate
- 883,335+2.6% since 2020
- Households
- 307,782
- Median age
- 40.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 309 sq. mi.
- People per square mile
- 2,817
- Median household income
- $111,549+24.6% vs. 2015–2019, before inflation
- Average household income
- $142,057
- Median home value
- $462,900
- Jobs located here
- 459,830
- Daytime population
- 901,798Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Middlesex County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Middlesex County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
| 12Middlesex County, NJ | 65 | 258 | 8.4 | $1.4M | +2.6% | #362 of 1,769 |
Other business types in Middlesex County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons64
- Barbershops53
- Nail salons51
- Spas and skin care65
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Middlesex County, NJ?
There are 258 spas and skin care studios on map listings in Middlesex County as of September 2026. 37 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 83 businesses with payroll classed as other personal care services in 2023, up 2.5% from 2019.
How much do households in Middlesex County, NJ spend on personal care products and services?
About $369.1M a year, or $1,199 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 258 spas and skin care studios on map listings, it comes to $1.4M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 307,782 households in Middlesex County and national spending patterns by income.
How does Middlesex County, NJ compare with the U.S. for spas and skin care studios?
Middlesex County has 8.4 spas and skin care studios per 10,000 households, 27% below the U.S. rate of 11.5. Spending per studio is $1.4M, 63% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Middlesex County would have about 421, against 258 on map listings. There is one business with payroll in the industry for every 3,708 households, against one for every 4,055 across the U.S. The official count rose 2.5% from 2019 to 2023, against +29.8% for the U.S.
How fast is Middlesex County, NJ growing?
Population estimates put Middlesex County at 883,335 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 307,782 households. Median household income in Middlesex County is $111,549, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Middlesex County scores 65 for spas and skin care studios (upper middle), #362 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Middlesex County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Middlesex County
Screening a site or an acquisition in Middlesex County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.