Beauty and personal care · County · New Jersey
Spas and skin care studios in Hunterdon County, NJ
Competitor counts, household spending and official business counts for spas and skin care studios in Hunterdon County, NJ, set against other counties and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #99 of 1,769 scored counties
#3 of 21 scored counties in New Jersey
- Listings
- 43
- 7 chain locations (16%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $68.5M
- On personal care products and services · $1,347 a household
- Spending per listing
- $1.6M
- 82% above the U.S.
- Listings per 10k households
- 8.5
- 26% below the U.S.
- Population, 2025
- 131,781
- +2.3% since 2020
See the spas and skin care studios around any address in Hunterdon County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hunterdon County scores 77 (high) on the Groundwork market score for spas and skin care studios, ranking #99 of 1,769 scored counties and #3 of 21 scored counties in New Jersey. That puts it in the top 10% of counties for spas and skin care studios.
Households in Hunterdon County spend about $68.5M a year on personal care products and services, or $1,347 per household, 34% above the U.S. average. Spread across 43 spas and skin care studios, that is $1.6M per studio, 82% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Hunterdon County has 43 spas and skin care studios on map listings as of September 2026. Chain locations make up 16% of them, against 10% across the U.S. That comes to 8.5 for every 10,000 households, 26% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Hunterdon County was 9 in 2023. That is one for every 5,651 households, against one for every 4,055 across the U.S. Between 2020 and 2025, the population of Hunterdon County grew 2.3%, slower than the U.S. (+3.1%).
How Hunterdon County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hunterdon County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 9.9 | 11.5 |
| Spending per listing | $1.6M | $1.2M | $876K |
| Households per official establishment | 5,651 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +27.6% | +29.8% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,347 | $1,166 | $1,005 |
| Median household income | $141,715 | $103,556 | $80,734 |
| Groundwork market score | 77 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 56
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 437 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Hunterdon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hunterdon County
- Population, 2025 estimate
- 131,781+2.3% since 2020
- Households
- 50,860
- Median age
- 45.8
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 428 sq. mi.
- People per square mile
- 304
- Median household income
- $141,715+22.8% vs. 2015–2019, before inflation
- Average household income
- $185,175
- Median home value
- $517,200
- Jobs located here
- 48,352
- Daytime population
- 111,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hunterdon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Hunterdon County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
Other business types in Hunterdon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons65
- Barbershops65
- Nail salons61
- Spas and skin care77
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Hunterdon County, NJ?
Map listings as of September 2026 show 43 spas and skin care studios in Hunterdon County. 7 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 9 businesses with payroll classed as other personal care services in 2023.
How much do households in Hunterdon County, NJ spend on personal care products and services?
About $68.5M a year, or $1,347 per household. That is 34% above the U.S. average (an index of 134, where 100 is the U.S. average). Spread across the 43 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 50,860 households in Hunterdon County and national spending patterns by income.
How does Hunterdon County, NJ compare with the U.S. for spas and skin care studios?
Hunterdon County has 8.5 spas and skin care studios per 10,000 households, 26% below the U.S. rate of 11.5. Spending per studio is $1.6M, 82% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Hunterdon County would have about 78, against 43 on map listings. There is one business with payroll in the industry for every 5,651 households, against one for every 4,055 across the U.S.
How fast is Hunterdon County, NJ growing?
Population estimates put Hunterdon County at 131,781 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 50,860 households. The median household income in Hunterdon County is $141,715 a year, 76% above the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hunterdon County scores 77 for spas and skin care studios (high), #99 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hunterdon County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Hunterdon County
Screening a site or an acquisition in Hunterdon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hunterdon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.