Beauty and personal care · County · New Jersey
Spas and skin care studios in Mercer County, NJ
How Mercer County, NJ compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #392 of 1,769 scored counties
#13 of 21 scored counties in New Jersey
- Listings
- 125
- 20 chain locations (16%)
- Official establishments
- 39
- +21.9% since 2019
- Household spending a year
- $165.9M
- On personal care products and services · $1,151 a household
- Spending per listing
- $1.3M
- 52% above the U.S.
- Listings per 10k households
- 8.7
- 24% below the U.S.
- Population, 2025
- 399,289
- +3.3% since 2020
See the spas and skin care studios around any address in Mercer County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 125 spas and skin care studios in Mercer County. Of those, 20 are chain locations, or 16%, against 10% across the U.S. That is 8.7 per 10,000 households, 24% below the U.S. rate of 11.5.
Household spending on personal care products and services in Mercer County comes to about $165.9M a year: $1,151 per household, 15% above the U.S. average. That works out to $1.3M per studio, 52% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 39 businesses with payroll in Mercer County classed as other personal care services, up 21.9% from 2019. That is one for every 3,695 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as other personal care services in Mercer County.
Population estimates show Mercer County grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). Mercer County scores 64 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #392 of 1,769 scored counties and #13 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.
How Mercer County compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 9.9 | 11.5 |
| Spending per listing | $1.3M | $1.2M | $876K |
| Households per official establishment | 3,695 | 3,309 | 4,055 |
| Official establishment growth, 2019–2023 | +21.9% | +27.6% | +29.8% |
| Population growth, 2020–2025 | +3.3% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,151 | $1,166 | $1,005 |
| Median household income | $100,645 | $103,556 | $80,734 |
| Groundwork market score | 64 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 39+21.9% over the period
- Employees, 2023
- 213
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12520 chain locations
- Listings at the U.S. rate for this spending
- 189The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.1M
SBA-backed loans to businesses classed as other personal care services in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 399,289+3.3% since 2020
- Households
- 144,114
- Median age
- 40.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 225 sq. mi.
- People per square mile
- 1,719
- Median household income
- $100,645+24.2% vs. 2015–2019, before inflation
- Average household income
- $142,372
- Median home value
- $377,700
- Jobs located here
- 262,034
- Daytime population
- 469,892Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for spas and skin care studios, numbered among those based in New Jersey, with Mercer County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 86 | 20 | 4.4 | $2.5M | +3.2% | #22 of 1,769 |
| 2Sussex County, NJ | 86 | 29 | 5.0 | $2.4M | +2.9% | #23 of 1,769 |
| 3Hunterdon County, NJ | 77 | 43 | 8.5 | $1.6M | +2.3% | #99 of 1,769 |
| 4Cumberland County, NJ | 75 | 18 | 3.3 | $2.8M | +2.2% | #113 of 1,769 |
| 5Salem County, NJ | 71 | 9 | 3.6 | $2.8M | +2.3% | #186 of 1,769 |
| 6Ocean County, NJ | 71 | 149 | 6.1 | $1.8M | +5.6% | #192 of 1,769 |
| 7Camden County, NJ | 71 | 148 | 7.3 | $1.4M | +2.4% | #195 of 1,769 |
| 8Burlington County, NJ | 71 | 156 | 8.8 | $1.3M | +4.3% | #197 of 1,769 |
| 9Hudson County, NJ | 68 | 223 | 7.4 | $1.5M | +1.8% | #270 of 1,769 |
| 10Essex County, NJ | 67 | 298 | 9.3 | $1.1M | +4.2% | #311 of 1,769 |
| 13Mercer County, NJ | 64 | 125 | 8.7 | $1.3M | +3.3% | #392 of 1,769 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops46
- Nail salons59
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Mercer County, NJ?
Mercer County has 125 spas and skin care studios on map listings as of September 2026. 20 of them (16%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 39 businesses with payroll classed as other personal care services in 2023, up 21.9% from 2019.
How much do households in Mercer County, NJ spend on personal care products and services?
About $165.9M a year, or $1,151 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 125 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 144,114 households in Mercer County and national spending patterns by income.
How does Mercer County, NJ compare with the U.S. for spas and skin care studios?
Mercer County has 8.7 spas and skin care studios per 10,000 households, 24% below the U.S. rate of 11.5. Spending per studio is $1.3M, 52% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Mercer County would have about 189, against 125 on map listings. There is one business with payroll in the industry for every 3,695 households, against one for every 4,055 across the U.S. The official count rose 21.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is Mercer County, NJ growing?
Population estimates put Mercer County at 399,289 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 144,114 households. Median household income in Mercer County is $100,645, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 64 for spas and skin care studios (upper middle), #392 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.