Groundwork

Beauty and personal care · County · California

Spas and skin care studios in Mariposa County, CA

The spas and skin care studios in Mariposa County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #912 of 1,769 scored counties
#26 of 51 scored counties in California

Listings
6
1 chain location (17%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.1M
On personal care products and services · $948 a household
Spending per listing
$1.2M
35% above the U.S.
Listings per 10k households
8.0
30% below the U.S.
Population, 2025
16,918
−1.2% since 2020

See the spas and skin care studios around any address in Mariposa County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $948 per household (6% below the U.S. average), households in Mariposa County spend about $7.1M a year on personal care products and services. Spread across 6 spas and skin care studios, that is $1.2M per studio, 35% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Mariposa County has 6 spas and skin care studios on map listings as of September 2026. One of them (17%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 8.0, 30% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Mariposa County, since they leave out counts under 3.

Between 2020 and 2025, the population of Mariposa County declined 1.2%, against +3.1% for the U.S. For spas and skin care studios, Mariposa County has a Groundwork market score of 49 (lower middle): #912 of 1,769 scored counties and #26 of 51 scored counties in California.

How Mariposa County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Mariposa County, CA compared with California and the U.S.
MeasureMariposa CountyCaliforniaU.S.
Listings per 10k households8.013.711.5
Spending per listing$1.2M$839K$876K
Households per official establishmentn/a3,4904,055
Official establishment growth, 2019–2023n/a+37.6%+29.8%
Population growth, 2020–2025−1.2%−0.4%+3.1%
Spending per household on personal care products and services$948$1,149$1,005
Median household income$68,412$99,122$80,734
Groundwork market score4937

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Mariposa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Mariposa County

Population, 2025 estimate
16,918−1.2% since 2020
Households
7,508
Median age
51.9
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
1,449 sq. mi.
People per square mile
12
Median household income
$68,412+40.1% vs. 2015–2019, before inflation
Average household income
$89,438
Median home value
$387,900
Jobs located here
5,459
Daytime population
13,699Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mariposa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across California

Every California market ranked →

The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Mariposa County marked.

Top counties in California

Counties in California ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madera County, CA86275.9$1.7M+7.4%#30 of 1,769
2San Benito County, CA84188.8$1.4M+8.6%#41 of 1,769
3Merced County, CA83374.3$2.1M+5.1%#42 of 1,769
4Yolo County, CA76526.8$1.6M+3.1%#109 of 1,769
5Tulare County, CA74916.4$1.5M+2.4%#143 of 1,769
6San Joaquin County, CA742168.8$1.2M+5.5%#148 of 1,769
7Imperial County, CA70234.6$1.9M+1.1%#210 of 1,769
8Kern County, CA702177.6$1.2M+2.3%#231 of 1,769
9El Dorado County, CA67739.6$1.3M+0.6%#308 of 1,769
10Amador County, CA67148.7$1.2M+3.2%#310 of 1,769
26Mariposa County, CA4968.0$1.2M−1.2%#912 of 1,769

Other business types in Mariposa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Mariposa County, CA?

Map listings as of September 2026 show 6 spas and skin care studios in Mariposa County. One of them (17%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Mariposa County: counts under 3 are left out.

How much do households in Mariposa County, CA spend on personal care products and services?

About $7.1M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 6 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,508 households in Mariposa County and national spending patterns by income.

How does Mariposa County, CA compare with the U.S. for spas and skin care studios?

Mariposa County has 8.0 spas and skin care studios per 10,000 households, 30% below the U.S. rate of 11.5. Spending per studio is $1.2M, 35% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Mariposa County would have about 8, against 6 on map listings.

How fast is Mariposa County, CA growing?

Population estimates put Mariposa County at 16,918 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,508 households. The median household income in Mariposa County is $68,412 a year, 15% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mariposa County scores 49 for spas and skin care studios (lower middle), #912 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mariposa County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Mariposa County

Screening a site or an acquisition in Mariposa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.