Beauty and personal care · County · California
Spas and skin care studios in Humboldt County, CA
How Humboldt County, CA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,150 of 1,769 scored counties
#33 of 51 scored counties in California
- Listings
- 63
- 2 chain locations (3%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $49.6M
- On personal care products and services · $903 a household
- Spending per listing
- $787K
- 10% below the U.S.
- Listings per 10k households
- 11.5
- In line with the U.S.
- Population, 2025
- 131,647
- −3.4% since 2020
See the spas and skin care studios around any address in Humboldt County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $903 per household (10% below the U.S. average), households in Humboldt County spend about $49.6M a year on personal care products and services. That works out to $787K per studio, 10% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 63 spas and skin care studios on map listings in Humboldt County as of September 2026. 2 of them (3%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 11.5, in line with the U.S. rate of 11.5.
In 2023, official counts showed 4 businesses with payroll in Humboldt County classed as other personal care services. That is one for every 13,731 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as other personal care services in Humboldt County.
Population estimates show Humboldt County declined 3.4% from 2020 to 2025, against +3.1% for the U.S. For spas and skin care studios, Humboldt County has a Groundwork market score of 43 (lower middle): #1,150 of 1,769 scored counties and #33 of 51 scored counties in California.
How Humboldt County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Humboldt County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 13.7 | 11.5 |
| Spending per listing | $787K | $839K | $876K |
| Households per official establishment | 13,731 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +37.6% | +29.8% |
| Population growth, 2020–2025 | −3.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $903 | $1,149 | $1,005 |
| Median household income | $61,160 | $99,122 | $80,734 |
| Groundwork market score | 43 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 18
- Annual payroll, 2023
- $358K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 632 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $30K
SBA-backed loans to businesses classed as other personal care services in Humboldt County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Humboldt County
- Population, 2025 estimate
- 131,647−3.4% since 2020
- Households
- 54,922
- Median age
- 40.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 3,568 sq. mi.
- People per square mile
- 38
- Median household income
- $61,160+27.3% vs. 2015–2019, before inflation
- Average household income
- $86,194
- Median home value
- $446,900
- Jobs located here
- 48,178
- Daytime population
- 133,286Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Humboldt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Humboldt County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 33Humboldt County, CA | 43 | 63 | 11.5 | $787K | −3.4% | #1,150 of 1,769 |
Other business types in Humboldt County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons50
- Barbershops52
- Nail salons63
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Humboldt County, CA?
As of September 2026, map listings count 63 spas and skin care studios in Humboldt County. 2 of them (3%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in Humboldt County, CA spend on personal care products and services?
About $49.6M a year, or $903 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 63 spas and skin care studios on map listings, it comes to $787K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 54,922 households in Humboldt County and national spending patterns by income.
How does Humboldt County, CA compare with the U.S. for spas and skin care studios?
Humboldt County has 11.5 spas and skin care studios per 10,000 households, in line with the U.S. rate of 11.5. Spending per studio is $787K, 10% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Humboldt County would have about 57, against 63 on map listings. There is one business with payroll in the industry for every 13,731 households, against one for every 4,055 across the U.S.
How fast is Humboldt County, CA growing?
Population estimates put Humboldt County at 131,647 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 54,922 households. The median household income in Humboldt County is $61,160 a year, 24% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Humboldt County scores 43 for spas and skin care studios (lower middle), #1,150 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Humboldt County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Humboldt County
Screening a site or an acquisition in Humboldt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Humboldt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.