Beauty and personal care · County · California
Spas and skin care studios in Marin County, CA
Competitor counts, household spending and official business counts for spas and skin care studios in Marin County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,506 of 1,769 scored counties
#46 of 51 scored counties in California
- Listings
- 198
- 18 chain locations (9%)
- Official establishments
- 35
- +45.8% since 2019
- Household spending a year
- $142.6M
- On personal care products and services · $1,384 a household
- Spending per listing
- $720K
- 18% below the U.S.
- Listings per 10k households
- 19.2
- 67% above the U.S.
- Population, 2025
- 253,694
- −2.9% since 2020
See the spas and skin care studios around any address in Marin County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Marin County has a Groundwork market score of 31 (lower middle): #1,506 of 1,769 scored counties and #46 of 51 scored counties in California. That puts it in the bottom quarter of counties.
Households in Marin County spend about $142.6M a year on personal care products and services, or $1,384 per household, 38% above the U.S. average. Spread across 198 spas and skin care studios, that is $720K per studio, 18% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 198 spas and skin care studios on map listings in Marin County as of September 2026. Of those, 18 are chain locations, or 9%, against 10% across the U.S. That is 19.2 per 10,000 households, 67% above the U.S. rate of 11.5.
Official counts show 35 businesses with payroll classed as other personal care services in Marin County in 2023, up 45.8% from 2019. That is one for every 2,943 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.3M have gone to businesses classed as other personal care services in Marin County. Between 2020 and 2025, the population of Marin County declined 2.9%, against +3.1% for the U.S.
How Marin County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marin County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.2 | 13.7 | 11.5 |
| Spending per listing | $720K | $839K | $876K |
| Households per official establishment | 2,943 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | +45.8% | +37.6% | +29.8% |
| Population growth, 2020–2025 | −2.9% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,384 | $1,149 | $1,005 |
| Median household income | $149,091 | $99,122 | $80,734 |
| Groundwork market score | 31 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 35+45.8% over the period
- Employees, 2023
- 266
- Annual payroll, 2023
- $13.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19818 chain locations
- Listings at the U.S. rate for this spending
- 163The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.3M
SBA-backed loans to businesses classed as other personal care services in Marin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marin County
- Population, 2025 estimate
- 253,694−2.9% since 2020
- Households
- 103,018
- Median age
- 47.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 520 sq. mi.
- People per square mile
- 496
- Median household income
- $149,091+29.4% vs. 2015–2019, before inflation
- Average household income
- $232,579
- Median home value
- $1,507,300
- Jobs located here
- 110,704
- Daytime population
- 260,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Marin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Marin County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 46Marin County, CA | 31 | 198 | 19.2 | $720K | −2.9% | #1,506 of 1,769 |
Other business types in Marin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons53
- Barbershops78
- Nail salons42
- Spas and skin care31
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Marin County, CA?
As of September 2026, map listings count 198 spas and skin care studios in Marin County. 18 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 35 businesses with payroll classed as other personal care services in 2023, up 45.8% from 2019.
How much do households in Marin County, CA spend on personal care products and services?
About $142.6M a year, or $1,384 per household. That is 38% above the U.S. average (an index of 138, where 100 is the U.S. average). Spread across the 198 spas and skin care studios on map listings, it comes to $720K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 103,018 households in Marin County and national spending patterns by income.
How does Marin County, CA compare with the U.S. for spas and skin care studios?
Marin County has 19.2 spas and skin care studios per 10,000 households, 67% above the U.S. rate of 11.5. Spending per studio is $720K, 18% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Marin County would have about 163, against 198 on map listings. There is one business with payroll in the industry for every 2,943 households, against one for every 4,055 across the U.S. The official count rose 45.8% from 2019 to 2023, against +29.8% for the U.S.
How fast is Marin County, CA growing?
Population estimates put Marin County at 253,694 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 103,018 households. The median household income in Marin County is $149,091 a year, 85% above the U.S. median of $80,734. That rose 29.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marin County scores 31 for spas and skin care studios (lower middle), #1,506 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marin County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Marin County
Screening a site or an acquisition in Marin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.