Beauty and personal care · County · California
Spas and skin care studios in San Joaquin County, CA
Competitor counts, household spending and official business counts for spas and skin care studios in San Joaquin County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #148 of 1,769 scored counties
#6 of 51 scored counties in California
- Listings
- 216
- 22 chain locations (10%)
- Official establishments
- 40
- +37.9% since 2019
- Household spending a year
- $266.6M
- On personal care products and services · $1,087 a household
- Spending per listing
- $1.2M
- 41% above the U.S.
- Listings per 10k households
- 8.8
- 23% below the U.S.
- Population, 2025
- 823,815
- +5.5% since 2020
See the spas and skin care studios around any address in San Joaquin County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Joaquin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
San Joaquin County scores 74 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #148 of 1,769 scored counties and #6 of 51 scored counties in California. That puts it in the top 10% of counties for spas and skin care studios.
As of September 2026, map listings count 216 spas and skin care studios in San Joaquin County. 22 of them (10%) are chain locations, against 10% across the U.S. That comes to 8.8 for every 10,000 households, 23% below the U.S. rate of 11.5.
Households in San Joaquin County spend about $266.6M a year on personal care products and services, or $1,087 per household, 8% above the U.S. average. Spread across 216 spas and skin care studios, that is $1.2M per studio, 41% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 40 businesses with payroll classed as other personal care services in San Joaquin County in 2023, up 37.9% from 2019. That is one for every 6,131 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as other personal care services in San Joaquin County. Population estimates show San Joaquin County grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%).
How San Joaquin County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Joaquin County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 13.7 | 11.5 |
| Spending per listing | $1.2M | $839K | $876K |
| Households per official establishment | 6,131 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | +37.9% | +37.6% | +29.8% |
| Population growth, 2020–2025 | +5.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,087 | $1,149 | $1,005 |
| Median household income | $92,179 | $99,122 | $80,734 |
| Groundwork market score | 74 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 40+37.9% over the period
- Employees, 2023
- 263
- Annual payroll, 2023
- $8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21622 chain locations
- Listings at the U.S. rate for this spending
- 304The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.1M
SBA-backed loans to businesses classed as other personal care services in San Joaquin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Joaquin County
- Population, 2025 estimate
- 823,815+5.5% since 2020
- Households
- 245,250
- Median age
- 35.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 1,392 sq. mi.
- People per square mile
- 573
- Median household income
- $92,179+43.1% vs. 2015–2019, before inflation
- Average household income
- $117,604
- Median home value
- $530,700
- Jobs located here
- 284,408
- Daytime population
- 748,070Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Joaquin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of San Joaquin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with San Joaquin County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
Other business types in San Joaquin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons75
- Barbershops77
- Nail salons48
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in San Joaquin County, CA?
San Joaquin County has 216 spas and skin care studios on map listings as of September 2026. 22 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 40 businesses with payroll classed as other personal care services in 2023, up 37.9% from 2019.
How much do households in San Joaquin County, CA spend on personal care products and services?
About $266.6M a year, or $1,087 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 216 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 245,250 households in San Joaquin County and national spending patterns by income.
How does San Joaquin County, CA compare with the U.S. for spas and skin care studios?
San Joaquin County has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.2M, 41% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, San Joaquin County would have about 304, against 216 on map listings. There is one business with payroll in the industry for every 6,131 households, against one for every 4,055 across the U.S. The official count rose 37.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is San Joaquin County, CA growing?
Population estimates put San Joaquin County at 823,815 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 245,250 households. Median household income in San Joaquin County is $92,179, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Joaquin County scores 74 for spas and skin care studios (upper middle), #148 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Joaquin County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in San Joaquin County
Screening a site or an acquisition in San Joaquin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Joaquin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.