Beauty and personal care · County · California
Spas and skin care studios in San Francisco County, CA
The spas and skin care studios in San Francisco County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,274 of 1,769 scored counties
#39 of 51 scored counties in California
- Listings
- 489
- 28 chain locations (6%)
- Official establishments
- 132
- +7.3% since 2019
- Household spending a year
- $484.6M
- On personal care products and services · $1,332 a household
- Spending per listing
- $991K
- 13% above the U.S.
- Listings per 10k households
- 13.4
- 17% above the U.S.
- Population, 2025
- 826,079
- −5.6% since 2020
See the spas and skin care studios around any address in San Francisco County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 489 spas and skin care studios in San Francisco County. 28 of them (6%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 13.4, 17% above the U.S. rate of 11.5.
At $1,332 per household (33% above the U.S. average), households in San Francisco County spend about $484.6M a year on personal care products and services. That is about $991K of household spending for each studio on map listings, 13% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 132 businesses with payroll classed as other personal care services in San Francisco County in 2023, up 7.3% from 2019. That is one for every 2,757 households, against one for every 4,055 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $5.7M have gone to businesses classed as other personal care services in San Francisco County.
Between 2020 and 2025, the population of San Francisco County declined 5.6%, against +3.1% for the U.S. San Francisco County scores 39 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,274 of 1,769 scored counties and #39 of 51 scored counties in California.
How San Francisco County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Francisco County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.4 | 13.7 | 11.5 |
| Spending per listing | $991K | $839K | $876K |
| Households per official establishment | 2,757 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | +7.3% | +37.6% | +29.8% |
| Population growth, 2020–2025 | −5.6% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,332 | $1,149 | $1,005 |
| Median household income | $140,970 | $99,122 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 123 → 132+7.3% over the period
- Employees, 2023
- 1,034
- Annual payroll, 2023
- $47.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 48928 chain locations
- Listings at the U.S. rate for this spending
- 553The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $5.7M
SBA-backed loans to businesses classed as other personal care services in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Francisco County
- Population, 2025 estimate
- 826,079−5.6% since 2020
- Households
- 363,970
- Median age
- 41.4
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.1
- Land area
- 47 sq. mi.
- People per square mile
- 17,777
- Median household income
- $140,970+25.4% vs. 2015–2019, before inflation
- Average household income
- $206,854
- Median home value
- $1,394,500
- Jobs located here
- 747,999
- Daytime population
- 1,133,228Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Francisco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with San Francisco County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 39San Francisco County, CA | 39 | 489 | 13.4 | $991K | −5.6% | #1,274 of 1,769 |
Other business types in San Francisco County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons49
- Barbershops70
- Nail salons45
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in San Francisco County, CA?
There are 489 spas and skin care studios on map listings in San Francisco County as of September 2026. 28 of them (6%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 132 businesses with payroll classed as other personal care services in 2023, up 7.3% from 2019.
How much do households in San Francisco County, CA spend on personal care products and services?
About $484.6M a year, or $1,332 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 489 spas and skin care studios on map listings, it comes to $991K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.
How does San Francisco County, CA compare with the U.S. for spas and skin care studios?
San Francisco County has 13.4 spas and skin care studios per 10,000 households, 17% above the U.S. rate of 11.5. Spending per studio is $991K, 13% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, San Francisco County would have about 553, against 489 on map listings. There is one business with payroll in the industry for every 2,757 households, against one for every 4,055 across the U.S. The official count rose 7.3% from 2019 to 2023, against +29.8% for the U.S.
How fast is San Francisco County, CA growing?
Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 39 for spas and skin care studios (lower middle), #1,274 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Francisco County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in San Francisco County
Screening a site or an acquisition in San Francisco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.