Groundwork

Beauty and personal care · Metro area · California

Spas and skin care studios in the Stockton-Lodi, CA metro area

The spas and skin care studios in the Stockton-Lodi, CA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 81 out of 100: High

Ranked #4 of 387 scored metro areas
#2 of 25 scored metro areas based in California

Listings
216
22 chain locations (10%)
Official establishments
40
+37.9% since 2019
Household spending a year
$266.6M
On personal care products and services · $1,087 a household
Spending per listing
$1.2M
41% above the U.S.
Listings per 10k households
8.8
23% below the U.S.
Population, 2025
823,815
+5.5% since 2020

See the spas and skin care studios around any address in the Stockton-Lodi metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stockton-Lodi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for spas and skin care studios in the Stockton-Lodi metro area is 81 (high), #4 of 387 scored metro areas and #2 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for spas and skin care studios.

Map listings as of September 2026 show 216 spas and skin care studios in the Stockton-Lodi metro area. 22 of them (10%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.8, 23% below the U.S. rate of 11.5.

Household spending on personal care products and services in the Stockton-Lodi metro area comes to about $266.6M a year: $1,087 per household, 8% above the U.S. average. That works out to $1.2M per studio, 41% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

The official count of businesses with payroll classed as other personal care services in the Stockton-Lodi metro area was 40 in 2023, up 37.9% from 2019. That is one for every 6,131 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as other personal care services in the Stockton-Lodi metro area. Population estimates show the Stockton-Lodi metro area grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Stockton-Lodi metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Stockton-Lodi, CA metro area compared with California and the U.S.
MeasureStockton-Lodi metro areaCaliforniaU.S.
Listings per 10k households8.813.711.5
Spending per listing$1.2M$839K$876K
Households per official establishment6,1313,4904,055
Official establishment growth, 2019–2023+37.9%+37.6%+29.8%
Population growth, 2020–2025+5.5%−0.4%+3.1%
Spending per household on personal care products and services$1,087$1,149$1,005
Median household income$92,179$99,122$80,734
Groundwork market score8137

Official counts and lending

Businesses

Official establishments, 2019 to 2023
40+37.9% over the period
Employees, 2023
263
Annual payroll, 2023
$8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
21622 chain locations
Listings at the U.S. rate for this spending
304The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.1M

SBA-backed loans to businesses classed as other personal care services in the Stockton-Lodi metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Stockton-Lodi metro area

Population, 2025 estimate
823,815+5.5% since 2020
Households
245,250
Median age
35.9
Homes lived in by their owners
62%
Vehicles per household
2.1
Land area
1,392 sq. mi.
People per square mile
573
Median household income
$92,179+43.1% vs. 2015–2019, before inflation
Average household income
$117,604
Median home value
$530,700
Jobs located here
284,408
Daytime population
748,070Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Stockton-Lodi metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Stockton-Lodi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across California

Every California market ranked →

The highest-scoring metro areas in California for spas and skin care studios, numbered among those based in California, with the Stockton-Lodi metro area marked.

Top metro areas in California

Metro areas in California ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Merced, CA83374.3$2.1M+5.1%#2 of 387
2Stockton-Lodi, CA812168.8$1.2M+5.5%#4 of 387
3Yuba City, CA79508.1$1.2M+3.3%#6 of 387
4Visalia, CA76916.4$1.5M+2.4%#14 of 387
5Bakersfield-Delano, CA742177.6$1.2M+2.3%#21 of 387
6El Centro, CA70234.6$1.9M+1.1%#35 of 387
7Hanford-Corcoran, CA68357.9$1.2M+1.0%#46 of 387
8Vallejo, CA6516410.4$1.1M+0.6%#58 of 387
9Fresno, CA623539.5$1M+3.2%#81 of 387
10Modesto, CA5719711.1$921K+0.7%#125 of 387

Other business types in the Stockton-Lodi metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Stockton-Lodi, CA metro area?

There are 216 spas and skin care studios on map listings in the Stockton-Lodi metro area as of September 2026. 22 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 40 businesses with payroll classed as other personal care services in 2023, up 37.9% from 2019.

How much do households in the Stockton-Lodi, CA metro area spend on personal care products and services?

About $266.6M a year, or $1,087 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 216 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 245,250 households in the Stockton-Lodi metro area and national spending patterns by income.

How does the Stockton-Lodi, CA metro area compare with the U.S. for spas and skin care studios?

The Stockton-Lodi metro area has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.2M, 41% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Stockton-Lodi metro area would have about 304, against 216 on map listings. There is one business with payroll in the industry for every 6,131 households, against one for every 4,055 across the U.S. The official count rose 37.9% from 2019 to 2023, against +29.8% for the U.S.

How fast is the Stockton-Lodi, CA metro area growing?

Population estimates put the Stockton-Lodi metro area at 823,815 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 245,250 households. Median household income in the Stockton-Lodi metro area is $92,179, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stockton-Lodi metro area scores 81 for spas and skin care studios (high), #4 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Stockton-Lodi metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Stockton-Lodi metro area

Screening a site or an acquisition in the Stockton-Lodi metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Stockton-Lodi metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.