Market rankings · California
Barbershops in California
Markets across California ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 7,262
- 752 chain locations (10%)
- Official establishments
- 594
- +17.9% since 2019
- Household spending a year
- $15.6B
- On personal care products and services
- Listings per 10k households
- 5.4
- 2% above the U.S.
- Spending per listing
- $2.1M
- 14% above the U.S.
- Rank among states
- #21 of 51
- Market score 55 · Upper middle
A site report maps the barbershops on map listings around any address in California by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7,262 barbershops in California. 752 of them (10%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 5.4, 2% above the U.S. rate of 5.3.
At $1,149 per household (14% above the U.S. average), households in California spend about $15.6B a year on personal care products and services. That is about $2.1M of household spending for each shop on map listings, 14% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in California was 594 in 2023, up 17.9% from 2019. That is one for every 22,808 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 82 SBA-backed loans worth $7.5M have gone to businesses classed as barber shops in California.
Among the 50 states and DC, California ranks #21 for barbershops, with a Groundwork market score of 55 (upper middle). Of the 25 scored metro areas in or partly in California, the Santa Rosa-Petaluma metro area scores highest (80). Of the 9 scored small-town markets in or partly in California, the Gardnerville Ranchos area scores highest (84).
Every market in California for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in California, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Rosa-Petaluma, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #8 of 387 |
| 2Stockton-Lodi, CA | 76 | 118 | 4.8 | $2.3M | +5.5% | #22 of 387 |
| 3Oxnard-Thousand Oaks-Ventura, CA | 75 | 121 | 4.3 | $2.8M | −1.5% | #24 of 387 |
| 4Sacramento-Roseville-Folsom, CA | 75 | 396 | 4.5 | $2.5M | +3.2% | #26 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 72 | 245 | 3.6 | $4M | −0.6% | #32 of 387 |
| 6San Francisco-Oakland-Fremont, CA | 72 | 684 | 3.9 | $3.4M | −2.4% | #35 of 387 |
| 7Salinas, CA | 72 | 45 | 3.4 | $3.3M | −1.5% | #36 of 387 |
| 8San Luis Obispo-Paso Robles, CA | 70 | 53 | 4.8 | $2.3M | 0.0% | #52 of 387 |
| 9Santa Cruz-Watsonville, CA | 69 | 26 | 2.7 | $4.5M | −4.7% | #53 of 387 |
| 10Napa, CA | 65 | 22 | 4.4 | $2.8M | −3.3% | #78 of 387 |
| 11Modesto, CA | 61 | 102 | 5.7 | $1.8M | +0.7% | #105 of 387 |
| 12Vallejo, CA | 58 | 92 | 5.8 | $1.9M | +0.6% | #129 of 387 |
| 13Riverside-San Bernardino-Ontario, CA | 58 | 921 | 6.4 | $1.7M | +3.5% | #130 of 387 |
| 14Los Angeles-Long Beach-Anaheim, CA | 51 | 2,681 | 6.0 | $1.9M | −2.6% | #186 of 387 |
| 15Fresno, CA | 51 | 243 | 6.6 | $1.5M | +3.2% | #189 of 387 |
| 16Redding, CA | 50 | 32 | 4.5 | $2.2M | −0.3% | #192 of 387 |
| 17San Diego-Chula Vista-Carlsbad, CA | 48 | 718 | 6.1 | $1.9M | −0.6% | #209 of 387 |
| 18Merced, CA | 48 | 46 | 5.3 | $1.7M | +5.1% | #211 of 387 |
| 19Bakersfield-Delano, CA | 48 | 187 | 6.6 | $1.4M | +2.3% | #214 of 387 |
| 20Chico, CA | 46 | 37 | 4.4 | $2.1M | −0.5% | #231 of 387 |
| 21Santa Maria-Santa Barbara, CA | 46 | 99 | 6.6 | $1.7M | −1.4% | #235 of 387 |
| 22Visalia, CA | 46 | 120 | 8.4 | $1.1M | +2.4% | #241 of 387 |
| 23Hanford-Corcoran, CA | 45 | 22 | 5.0 | $1.9M | +1.0% | #245 of 387 |
| 24Yuba City, CA | 43 | 44 | 7.1 | $1.4M | +3.3% | #263 of 387 |
| 25El Centro, CA | 21 | 37 | 7.5 | $1.2M | +1.1% | #368 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 84 | 6 | 2.8 | $4M | +0.9% | #17 of 377 |
| 1Truckee-Grass Valley, CA | 81 | 9 | 2.1 | $5.2M | −0.4% | #25 of 377 |
| 2Clearlake, CA | 69 | 7 | 2.6 | $3.5M | −0.6% | #75 of 377 |
| 3Red Bluff, CA | 67 | 6 | 2.4 | $3.8M | −1.7% | #84 of 377 |
| 4Sonora, CA | 59 | 9 | 4.0 | $2.5M | −4.0% | #130 of 377 |
| 5Eureka-Arcata, CA | 58 | 17 | 3.1 | $2.9M | −3.4% | #140 of 377 |
| 6Ukiah, CA | 53 | 14 | 4.0 | $2.3M | −3.5% | #174 of 377 |
| 7Crescent City, CA | 39 | 5 | 5.3 | $1.8M | −4.4% | #256 of 377 |
| 8Bishop, CA | 33 | 6 | 7.5 | $1.3M | −4.4% | #297 of 377 |
| Susanville, CA | Not scored | 3 | 3.2 | $2.8M | −13.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 89 | 8 | 3.9 | $3.2M | +8.6% | #21 of 1,356 |
| 2Placer County, CA | 88 | 69 | 4.4 | $2.8M | +8.9% | #24 of 1,356 |
| 3San Mateo County, CA | 81 | 85 | 3.2 | $4.4M | −2.5% | #58 of 1,356 |
| 4Sonoma County, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #71 of 1,356 |
| 5Amador County, CA | 80 | 5 | 3.1 | $3.3M | +3.2% | #72 of 1,356 |
| 6Yolo County, CA | 80 | 26 | 3.4 | $3.2M | +3.1% | #74 of 1,356 |
| 7Marin County, CA | 78 | 24 | 2.3 | $5.9M | −2.9% | #86 of 1,356 |
| 8El Dorado County, CA | 77 | 26 | 3.4 | $3.5M | +0.6% | #104 of 1,356 |
| 9Calaveras County, CA | 77 | 6 | 3.3 | $3.2M | +2.8% | #105 of 1,356 |
| 10Contra Costa County, CA | 77 | 180 | 4.3 | $3M | +0.3% | #107 of 1,356 |
| 11San Joaquin County, CA | 77 | 118 | 4.8 | $2.3M | +5.5% | #117 of 1,356 |
| 12Nevada County, CA | 76 | 9 | 2.1 | $5.2M | −0.4% | #120 of 1,356 |
| 13Santa Clara County, CA | 75 | 237 | 3.6 | $4M | −0.9% | #132 of 1,356 |
| 14Monterey County, CA | 74 | 45 | 3.4 | $3.3M | −1.5% | #147 of 1,356 |
| 15Ventura County, CA | 74 | 121 | 4.3 | $2.8M | −1.5% | #155 of 1,356 |
| 16Santa Cruz County, CA | 71 | 26 | 2.7 | $4.5M | −4.7% | #195 of 1,356 |
| 17San Francisco County, CA | 70 | 156 | 4.3 | $3.1M | −5.6% | #227 of 1,356 |
| 18Yuba County, CA | 70 | 12 | 4.2 | $2.3M | +8.2% | #241 of 1,356 |
| 19San Luis Obispo County, CA | 70 | 53 | 4.8 | $2.3M | 0.0% | #242 of 1,356 |
| 20Sacramento County, CA | 70 | 275 | 4.8 | $2.3M | +2.0% | #243 of 1,356 |
| 21Alameda County, CA | 69 | 239 | 4.0 | $3.3M | −2.6% | #252 of 1,356 |
| 22Riverside County, CA | 66 | 452 | 5.8 | $1.9M | +5.0% | #322 of 1,356 |
| 23Napa County, CA | 64 | 22 | 4.4 | $2.8M | −3.3% | #360 of 1,356 |
| 24Orange County, CA | 64 | 526 | 4.9 | $2.5M | −1.1% | #363 of 1,356 |
| 25Stanislaus County, CA | 62 | 102 | 5.7 | $1.8M | +0.7% | #413 of 1,356 |
Show all 58 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Lake County, CA | 61 | 7 | 2.6 | $3.5M | −0.6% | #416 of 1,356 |
| 27Tehama County, CA | 60 | 6 | 2.4 | $3.8M | −1.7% | #440 of 1,356 |
| 28Solano County, CA | 56 | 92 | 5.8 | $1.9M | +0.6% | #550 of 1,356 |
| 29Fresno County, CA | 55 | 210 | 6.5 | $1.5M | +2.6% | #579 of 1,356 |
| 30San Bernardino County, CA | 55 | 469 | 6.9 | $1.5M | +1.9% | #580 of 1,356 |
| 31Tuolumne County, CA | 54 | 9 | 4.0 | $2.5M | −4.0% | #590 of 1,356 |
| 32Kern County, CA | 54 | 187 | 6.6 | $1.4M | +2.3% | #607 of 1,356 |
| 33San Diego County, CA | 53 | 718 | 6.1 | $1.9M | −0.6% | #629 of 1,356 |
| 34Humboldt County, CA | 52 | 17 | 3.1 | $2.9M | −3.4% | #634 of 1,356 |
| 35Madera County, CA | 52 | 33 | 7.3 | $1.4M | +7.4% | #662 of 1,356 |
| 36Tulare County, CA | 52 | 120 | 8.4 | $1.1M | +2.4% | #664 of 1,356 |
| 37Shasta County, CA | 51 | 32 | 4.5 | $2.2M | −0.3% | #676 of 1,356 |
| 38Merced County, CA | 51 | 46 | 5.3 | $1.7M | +5.1% | #683 of 1,356 |
| 39Los Angeles County, CA | 50 | 2,155 | 6.3 | $1.7M | −3.0% | #700 of 1,356 |
| 40Butte County, CA | 49 | 37 | 4.4 | $2.1M | −0.5% | #719 of 1,356 |
| 41Mendocino County, CA | 47 | 14 | 4.0 | $2.3M | −3.5% | #768 of 1,356 |
| 42Kings County, CA | 47 | 22 | 5.0 | $1.9M | +1.0% | #780 of 1,356 |
| 43Santa Barbara County, CA | 47 | 99 | 6.6 | $1.7M | −1.4% | #783 of 1,356 |
| 44Glenn County, CA | 35 | 5 | 5.1 | $1.8M | −2.6% | #1,011 of 1,356 |
| 45Del Norte County, CA | 34 | 5 | 5.3 | $1.8M | −4.4% | #1,032 of 1,356 |
| 46Sutter County, CA | 31 | 32 | 9.6 | $1.1M | −0.7% | #1,090 of 1,356 |
| 47Inyo County, CA | 28 | 6 | 7.5 | $1.3M | −4.4% | #1,137 of 1,356 |
| 48Imperial County, CA | 27 | 37 | 7.5 | $1.2M | +1.1% | #1,155 of 1,356 |
| Siskiyou County, CA | Not scored | 3 | 1.6 | $5.5M | −4.5% | |
| Lassen County, CA | Not scored | 3 | 3.2 | $2.8M | −13.1% | |
| Colusa County, CA | Not scored | 2 | 2.7 | $3.6M | −0.1% | |
| Plumas County, CA | Not scored | 3 | 3.7 | $2.5M | −5.9% | |
| Mariposa County, CA | Not scored | 3 | 4.0 | $2.4M | −1.2% | |
| Trinity County, CA | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Mono County, CA | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Modoc County, CA | Not scored | 1 | 3.1 | $2.8M | −2.9% | |
| Sierra County, CA | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Alpine County, CA | Not scored | 0 | 0.0 | n/a | −11.6% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in California?
There are 7,262 barbershops on map listings in California as of September 2026. 752 of them (10%) are chain locations. The listings count barbershops. Official counts show 594 businesses with payroll classed as barber shops in 2023, up 17.9% from 2019. Official counts list 16,458 one-person businesses without payroll.
How much do households in California spend on personal care products and services?
About $15.6B a year, or $1,149 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 7,262 barbershops on map listings, it comes to $2.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 13,548,091 households in California and national spending patterns by income.
How does California compare with the U.S. for barbershops?
California has 5.4 barbershops per 10,000 households, 2% above the U.S. rate of 5.3. Spending per shop is $2.1M, 14% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, California would have about 8,253, against 7,262 on map listings. There is one business with payroll in the industry for every 22,808 households, against one for every 16,589 across the U.S. The official count rose 17.9% from 2019 to 2023, against +28.5% for the U.S.
Which market in California has the highest market score for barbershops?
Among 25 scored metro areas in or partly in California, the Santa Rosa-Petaluma metro area scores highest, at 80 (high). Among 9 scored small-town markets in or partly in California, the Gardnerville Ranchos area scores highest, at 84 (high). Among 48 scored counties in California, San Benito County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. California scores 55 for barbershops (upper middle), #21 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in California. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
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Top markets for barbershops across the U.S. · All business types in California
Related business types in California
- Salons, barbers and spas69,677 listings
- Hair salons32,468 listings
- Nail salons9,390 listings
- Spas and skin care18,537 listings
Screening a site or an acquisition in California?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.