Groundwork

Beauty and personal care · County · California

Spas and skin care studios in Calaveras County, CA

Competitor counts, household spending and official business counts for spas and skin care studios in Calaveras County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #338 of 1,769 scored counties
#11 of 51 scored counties in California

Listings
16
2 chain locations (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$19M
On personal care products and services · $1,029 a household
Spending per listing
$1.2M
35% above the U.S.
Listings per 10k households
8.7
24% below the U.S.
Population, 2025
46,605
+2.8% since 2020

See the spas and skin care studios around any address in Calaveras County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Calaveras County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Calaveras County comes to about $19M a year: $1,029 per household, 2% above the U.S. average. That works out to $1.2M per studio, 35% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 16 spas and skin care studios on map listings in Calaveras County as of September 2026. Of those, 2 are chain locations, or 13%, against 10% across the U.S. That is 8.7 per 10,000 households, 24% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Calaveras County, since they leave out counts under 3.

Between 2020 and 2025, the population of Calaveras County grew 2.8%, in step with the U.S. (+3.1%). Calaveras County scores 66 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #338 of 1,769 scored counties and #11 of 51 scored counties in California. That puts it in the top quarter of counties.

How Calaveras County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Calaveras County, CA compared with California and the U.S.
MeasureCalaveras CountyCaliforniaU.S.
Listings per 10k households8.713.711.5
Spending per listing$1.2M$839K$876K
Households per official establishmentn/a3,4904,055
Official establishment growth, 2019–2023n/a+37.6%+29.8%
Population growth, 2020–2025+2.8%−0.4%+3.1%
Spending per household on personal care products and services$1,029$1,149$1,005
Median household income$78,647$99,122$80,734
Groundwork market score6637

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Calaveras County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Calaveras County

Population, 2025 estimate
46,605+2.8% since 2020
Households
18,437
Median age
50.5
Homes lived in by their owners
84%
Vehicles per household
2.3
Land area
1,020 sq. mi.
People per square mile
45
Median household income
$78,647+24.5% vs. 2015–2019, before inflation
Average household income
$107,069
Median home value
$457,200
Jobs located here
10,991
Daytime population
32,740Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Calaveras County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Calaveras County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across California

Every California market ranked →

The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Calaveras County marked.

Top counties in California

Counties in California ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madera County, CA86275.9$1.7M+7.4%#30 of 1,769
2San Benito County, CA84188.8$1.4M+8.6%#41 of 1,769
3Merced County, CA83374.3$2.1M+5.1%#42 of 1,769
4Yolo County, CA76526.8$1.6M+3.1%#109 of 1,769
5Tulare County, CA74916.4$1.5M+2.4%#143 of 1,769
6San Joaquin County, CA742168.8$1.2M+5.5%#148 of 1,769
7Imperial County, CA70234.6$1.9M+1.1%#210 of 1,769
8Kern County, CA702177.6$1.2M+2.3%#231 of 1,769
9El Dorado County, CA67739.6$1.3M+0.6%#308 of 1,769
10Amador County, CA67148.7$1.2M+3.2%#310 of 1,769
11Calaveras County, CA66168.7$1.2M+2.8%#338 of 1,769

Other business types in Calaveras County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Calaveras County, CA?

As of September 2026, map listings count 16 spas and skin care studios in Calaveras County. 2 of them (13%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Calaveras County: counts under 3 are left out.

How much do households in Calaveras County, CA spend on personal care products and services?

About $19M a year, or $1,029 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 16 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 18,437 households in Calaveras County and national spending patterns by income.

How does Calaveras County, CA compare with the U.S. for spas and skin care studios?

Calaveras County has 8.7 spas and skin care studios per 10,000 households, 24% below the U.S. rate of 11.5. Spending per studio is $1.2M, 35% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Calaveras County would have about 22, against 16 on map listings.

How fast is Calaveras County, CA growing?

Population estimates put Calaveras County at 46,605 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 18,437 households. The median household income in Calaveras County is $78,647 a year, 3% below the U.S. median of $80,734. That rose 24.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Calaveras County scores 66 for spas and skin care studios (upper middle), #338 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Calaveras County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Calaveras County

Screening a site or an acquisition in Calaveras County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Calaveras County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.