Beauty and personal care · County · California
Spas and skin care studios in Placer County, CA
Competitor counts, household spending and official business counts for spas and skin care studios in Placer County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,164 of 1,769 scored counties
#34 of 51 scored counties in California
- Listings
- 338
- 32 chain locations (9%)
- Official establishments
- 56
- +40.0% since 2019
- Household spending a year
- $194.4M
- On personal care products and services · $1,231 a household
- Spending per listing
- $575K
- 34% below the U.S.
- Listings per 10k households
- 21.4
- 86% above the U.S.
- Population, 2025
- 442,081
- +8.9% since 2020
See the spas and skin care studios around any address in Placer County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Placer County comes to about $194.4M a year: $1,231 per household, 22% above the U.S. average. That works out to $575K per studio, 34% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Placer County has 338 spas and skin care studios on map listings as of September 2026. Chain locations make up 9% of them, against 10% across the U.S. That is 21.4 per 10,000 households, 86% above the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Placer County was 56 in 2023, up 40.0% from 2019. That is one for every 2,821 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.6M have gone to businesses classed as other personal care services in Placer County.
Population estimates show Placer County grew 8.9% from 2020 to 2025, faster than the U.S. (+3.1%). Placer County scores 43 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,164 of 1,769 scored counties and #34 of 51 scored counties in California.
How Placer County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Placer County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.4 | 13.7 | 11.5 |
| Spending per listing | $575K | $839K | $876K |
| Households per official establishment | 2,821 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | +40.0% | +37.6% | +29.8% |
| Population growth, 2020–2025 | +8.9% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,231 | $1,149 | $1,005 |
| Median household income | $115,998 | $99,122 | $80,734 |
| Groundwork market score | 43 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40 → 56+40.0% over the period
- Employees, 2023
- 428
- Annual payroll, 2023
- $12.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 33832 chain locations
- Listings at the U.S. rate for this spending
- 222The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.6M
SBA-backed loans to businesses classed as other personal care services in Placer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Placer County
- Population, 2025 estimate
- 442,081+8.9% since 2020
- Households
- 157,954
- Median age
- 43.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,407 sq. mi.
- People per square mile
- 298
- Median household income
- $115,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $150,239
- Median home value
- $688,100
- Jobs located here
- 187,169
- Daytime population
- 424,461Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Placer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Placer County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 34Placer County, CA | 43 | 338 | 21.4 | $575K | +8.9% | #1,164 of 1,769 |
Other business types in Placer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons55
- Barbershops88
- Nail salons49
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Placer County, CA?
Map listings as of September 2026 show 338 spas and skin care studios in Placer County. 32 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 56 businesses with payroll classed as other personal care services in 2023, up 40.0% from 2019.
How much do households in Placer County, CA spend on personal care products and services?
About $194.4M a year, or $1,231 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 338 spas and skin care studios on map listings, it comes to $575K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 157,954 households in Placer County and national spending patterns by income.
How does Placer County, CA compare with the U.S. for spas and skin care studios?
Placer County has 21.4 spas and skin care studios per 10,000 households, 86% above the U.S. rate of 11.5. Spending per studio is $575K, 34% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Placer County would have about 222, against 338 on map listings. There is one business with payroll in the industry for every 2,821 households, against one for every 4,055 across the U.S. The official count rose 40.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Placer County, CA growing?
Population estimates put Placer County at 442,081 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 157,954 households. The median household income in Placer County is $115,998 a year, 44% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Placer County scores 43 for spas and skin care studios (lower middle), #1,164 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Placer County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Placer County
Screening a site or an acquisition in Placer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.