Groundwork

Beauty and personal care · County · California

Spas and skin care studios in Sacramento County, CA

Competitor counts, household spending and official business counts for spas and skin care studios in Sacramento County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #849 of 1,769 scored counties
#24 of 51 scored counties in California

Listings
641
60 chain locations (9%)
Official establishments
151
+52.5% since 2019
Household spending a year
$620.3M
On personal care products and services · $1,086 a household
Spending per listing
$968K
10% above the U.S.
Listings per 10k households
11.2
3% below the U.S.
Population, 2025
1,618,460
+2.0% since 2020

See the spas and skin care studios around any address in Sacramento County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sacramento County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Sacramento County spend about $620.3M a year on personal care products and services, or $1,086 per household, 8% above the U.S. average. That works out to $968K per studio, 10% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 641 spas and skin care studios on map listings in Sacramento County as of September 2026. Of those, 60 are chain locations, or 9%, against 10% across the U.S. That comes to 11.2 for every 10,000 households, 3% below the U.S. rate of 11.5.

The official count of businesses with payroll classed as other personal care services in Sacramento County was 151 in 2023, up 52.5% from 2019. That is one for every 3,782 households, against one for every 4,055 across the U.S. Since fiscal 2022, 15 SBA-backed loans worth $6.4M have gone to businesses classed as other personal care services in Sacramento County.

Between 2020 and 2025, the population of Sacramento County grew 2.0%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Sacramento County is 51 (upper middle), #849 of 1,769 scored counties and #24 of 51 scored counties in California.

How Sacramento County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Sacramento County, CA compared with California and the U.S.
MeasureSacramento CountyCaliforniaU.S.
Listings per 10k households11.213.711.5
Spending per listing$968K$839K$876K
Households per official establishment3,7823,4904,055
Official establishment growth, 2019–2023+52.5%+37.6%+29.8%
Population growth, 2020–2025+2.0%−0.4%+3.1%
Spending per household on personal care products and services$1,086$1,149$1,005
Median household income$92,175$99,122$80,734
Groundwork market score5137

Official counts and lending

Businesses

Official establishments, 2019 to 2023
99 → 151+52.5% over the period
Employees, 2023
996
Annual payroll, 2023
$28.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
64160 chain locations
Listings at the U.S. rate for this spending
708The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
15
Amount
$6.4M

SBA-backed loans to businesses classed as other personal care services in Sacramento County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sacramento County

Population, 2025 estimate
1,618,460+2.0% since 2020
Households
571,057
Median age
38.4
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
965 sq. mi.
People per square mile
1,651
Median household income
$92,175+37.3% vs. 2015–2019, before inflation
Average household income
$118,155
Median home value
$534,200
Jobs located here
724,651
Daytime population
1,607,887Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sacramento County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Sacramento County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across California

Every California market ranked →

The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Sacramento County marked.

Top counties in California

Counties in California ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madera County, CA86275.9$1.7M+7.4%#30 of 1,769
2San Benito County, CA84188.8$1.4M+8.6%#41 of 1,769
3Merced County, CA83374.3$2.1M+5.1%#42 of 1,769
4Yolo County, CA76526.8$1.6M+3.1%#109 of 1,769
5Tulare County, CA74916.4$1.5M+2.4%#143 of 1,769
6San Joaquin County, CA742168.8$1.2M+5.5%#148 of 1,769
7Imperial County, CA70234.6$1.9M+1.1%#210 of 1,769
8Kern County, CA702177.6$1.2M+2.3%#231 of 1,769
9El Dorado County, CA67739.6$1.3M+0.6%#308 of 1,769
10Amador County, CA67148.7$1.2M+3.2%#310 of 1,769
24Sacramento County, CA5164111.2$968K+2.0%#849 of 1,769

Other business types in Sacramento County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Sacramento County, CA?

As of September 2026, map listings count 641 spas and skin care studios in Sacramento County. 60 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 151 businesses with payroll classed as other personal care services in 2023, up 52.5% from 2019.

How much do households in Sacramento County, CA spend on personal care products and services?

About $620.3M a year, or $1,086 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 641 spas and skin care studios on map listings, it comes to $968K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 571,057 households in Sacramento County and national spending patterns by income.

How does Sacramento County, CA compare with the U.S. for spas and skin care studios?

Sacramento County has 11.2 spas and skin care studios per 10,000 households, 3% below the U.S. rate of 11.5. Spending per studio is $968K, 10% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Sacramento County would have about 708, against 641 on map listings. There is one business with payroll in the industry for every 3,782 households, against one for every 4,055 across the U.S. The official count rose 52.5% from 2019 to 2023, against +29.8% for the U.S.

How fast is Sacramento County, CA growing?

Population estimates put Sacramento County at 1,618,460 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 571,057 households. The median household income in Sacramento County is $92,175 a year, 14% above the U.S. median of $80,734. That rose 37.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sacramento County scores 51 for spas and skin care studios (upper middle), #849 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sacramento County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Sacramento County

Screening a site or an acquisition in Sacramento County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sacramento County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.