Beauty and personal care · County · California
Spas and skin care studios in Shasta County, CA
Competitor counts, household spending and official business counts for spas and skin care studios in Shasta County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,254 of 1,769 scored counties
#38 of 51 scored counties in California
- Listings
- 91
- 8 chain locations (9%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $69.1M
- On personal care products and services · $971 a household
- Spending per listing
- $760K
- 13% below the U.S.
- Listings per 10k households
- 12.8
- 11% above the U.S.
- Population, 2025
- 181,648
- −0.3% since 2020
See the spas and skin care studios around any address in Shasta County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $971 per household (3% below the U.S. average), households in Shasta County spend about $69.1M a year on personal care products and services. That works out to $760K per studio, 13% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 91 spas and skin care studios on map listings in Shasta County as of September 2026. Of those, 8 are chain locations, or 9%, against 10% across the U.S. That is 12.8 per 10,000 households, 11% above the U.S. rate of 11.5.
Official counts show 15 businesses with payroll classed as other personal care services in Shasta County in 2023. That is one for every 4,749 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $669K have gone to businesses classed as other personal care services in Shasta County.
Between 2020 and 2025, the population of Shasta County declined 0.3%, against +3.1% for the U.S. The Groundwork market score for spas and skin care studios in Shasta County is 40 (lower middle), #1,254 of 1,769 scored counties and #38 of 51 scored counties in California.
How Shasta County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shasta County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 13.7 | 11.5 |
| Spending per listing | $760K | $839K | $876K |
| Households per official establishment | 4,749 | 3,490 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +37.6% | +29.8% |
| Population growth, 2020–2025 | −0.3% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $971 | $1,149 | $1,005 |
| Median household income | $72,636 | $99,122 | $80,734 |
| Groundwork market score | 40 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 15
- Employees, 2023
- 116
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 918 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $669K
SBA-backed loans to businesses classed as other personal care services in Shasta County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shasta County
- Population, 2025 estimate
- 181,648−0.3% since 2020
- Households
- 71,232
- Median age
- 42.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 3,776 sq. mi.
- People per square mile
- 48
- Median household income
- $72,636+32.9% vs. 2015–2019, before inflation
- Average household income
- $98,245
- Median home value
- $366,400
- Jobs located here
- 65,820
- Daytime population
- 181,391Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shasta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across California
Every California market ranked →The highest-scoring counties in California for spas and skin care studios, numbered among those based in California, with Shasta County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madera County, CA | 86 | 27 | 5.9 | $1.7M | +7.4% | #30 of 1,769 |
| 2San Benito County, CA | 84 | 18 | 8.8 | $1.4M | +8.6% | #41 of 1,769 |
| 3Merced County, CA | 83 | 37 | 4.3 | $2.1M | +5.1% | #42 of 1,769 |
| 4Yolo County, CA | 76 | 52 | 6.8 | $1.6M | +3.1% | #109 of 1,769 |
| 5Tulare County, CA | 74 | 91 | 6.4 | $1.5M | +2.4% | #143 of 1,769 |
| 6San Joaquin County, CA | 74 | 216 | 8.8 | $1.2M | +5.5% | #148 of 1,769 |
| 7Imperial County, CA | 70 | 23 | 4.6 | $1.9M | +1.1% | #210 of 1,769 |
| 8Kern County, CA | 70 | 217 | 7.6 | $1.2M | +2.3% | #231 of 1,769 |
| 9El Dorado County, CA | 67 | 73 | 9.6 | $1.3M | +0.6% | #308 of 1,769 |
| 10Amador County, CA | 67 | 14 | 8.7 | $1.2M | +3.2% | #310 of 1,769 |
| 38Shasta County, CA | 40 | 91 | 12.8 | $760K | −0.3% | #1,254 of 1,769 |
Other business types in Shasta County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons50
- Barbershops51
- Nail salons41
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Shasta County, CA?
As of September 2026, map listings count 91 spas and skin care studios in Shasta County. 8 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.
How much do households in Shasta County, CA spend on personal care products and services?
About $69.1M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 91 spas and skin care studios on map listings, it comes to $760K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 71,232 households in Shasta County and national spending patterns by income.
How does Shasta County, CA compare with the U.S. for spas and skin care studios?
Shasta County has 12.8 spas and skin care studios per 10,000 households, 11% above the U.S. rate of 11.5. Spending per studio is $760K, 13% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Shasta County would have about 79, against 91 on map listings. There is one business with payroll in the industry for every 4,749 households, against one for every 4,055 across the U.S.
How fast is Shasta County, CA growing?
Population estimates put Shasta County at 181,648 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 71,232 households. The median household income in Shasta County is $72,636 a year, 10% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shasta County scores 40 for spas and skin care studios (lower middle), #1,254 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shasta County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Shasta County
Screening a site or an acquisition in Shasta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shasta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.