Beauty and personal care · County · Utah
Salons, barbers and spas in Utah County, UT
The salons, barbers and spas in Utah County, UT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #710 of 2,385 scored counties
#12 of 21 scored counties in Utah
- Listings
- 874
- 160 chain locations (18%)
- Official establishments
- 338
- +51.6% since 2019
- Household spending a year
- $230.5M
- On personal care products and services · $1,135 a household
- Spending per listing
- $264K
- 24% above the U.S.
- Listings per 10k households
- 43.1
- 9% below the U.S.
- Population, 2025
- 759,859
- +14.5% since 2020
See the salons, barbers and spas around any address in Utah County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 874 salons, barbers and spas in Utah County. Of those, 160 are chain locations, or 18%, against 15% across the U.S. That is 43.1 per 10,000 households, 9% below the U.S. rate of 47.2.
Households in Utah County spend about $230.5M a year on personal care products and services, or $1,135 per household, 13% above the U.S. average. Spread across 874 salons, barbers and spas, that is $264K per business, 24% above the U.S. figure of $213K.
Official counts show 338 businesses with payroll classed as personal care services in Utah County in 2023, up 51.6% from 2019. That is one for every 601 households, against one for every 804 across the U.S. Official counts also show 2,819 one-person businesses without payroll. Since fiscal 2022, 40 SBA-backed loans worth $14.8M have gone to businesses classed as personal care services in Utah County.
Between 2020 and 2025, the population of Utah County grew 14.5%, faster than the U.S. (+3.1%). Utah County scores 59 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #710 of 2,385 scored counties and #12 of 21 scored counties in Utah.
How Utah County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utah County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.1 | 46.1 | 47.2 |
| Spending per listing | $264K | $238K | $213K |
| Households per official establishment | 601 | 612 | 804 |
| Official establishment growth, 2019–2023 | +51.6% | +45.1% | +14.1% |
| Population growth, 2020–2025 | +14.5% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,135 | $1,100 | $1,005 |
| Median household income | $100,671 | $95,166 | $80,734 |
| Groundwork market score | 59 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 223 → 338+51.6% over the period
- Employees, 2023
- 2,093
- Annual payroll, 2023
- $55.2M
- One-person businesses, 2023
- 2,819Businesses with no payroll
- Map listings, September 2026
- 874160 chain locations
- Listings at the U.S. rate for this spending
- 1,084The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 40
- Amount
- $14.8M
SBA-backed loans to businesses classed as personal care services in Utah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Utah County
- Population, 2025 estimate
- 759,859+14.5% since 2020
- Households
- 203,018
- Median age
- 27.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 2,005 sq. mi.
- People per square mile
- 352
- Median household income
- $100,671+34.8% vs. 2015–2019, before inflation
- Average household income
- $127,622
- Median home value
- $538,700
- Jobs located here
- 295,403
- Daytime population
- 667,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Utah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Utah
Every Utah market ranked →The highest-scoring counties in Utah for salons, barbers and spas, numbered among those based in Utah, with Utah County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 96 | 6 | 15.9 | $811K | +8.1% | #2 of 2,385 |
| 2Juab County, UT | 90 | 11 | 28.5 | $379K | +14.8% | #12 of 2,385 |
| 3Sanpete County, UT | 83 | 20 | 22.5 | $411K | +10.3% | #48 of 2,385 |
| 4Tooele County, UT | 68 | 89 | 37.2 | $304K | +19.2% | #348 of 2,385 |
| 5Emery County, UT | 68 | 11 | 31.9 | $296K | +3.4% | #349 of 2,385 |
| 6San Juan County, UT | 66 | 8 | 17.6 | $499K | +0.1% | #403 of 2,385 |
| 7Box Elder County, UT | 65 | 68 | 34.8 | $290K | +12.7% | #470 of 2,385 |
| 8Wasatch County, UT | 65 | 56 | 43.5 | $288K | +9.9% | #471 of 2,385 |
| 9Cache County, UT | 62 | 142 | 32.0 | $317K | +8.5% | #564 of 2,385 |
| 10Millard County, UT | 62 | 16 | 36.7 | $251K | +7.7% | #581 of 2,385 |
| 12Utah County, UT | 59 | 874 | 43.1 | $264K | +14.5% | #710 of 2,385 |
Other business types in Utah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons73
- Barbershops70
- Nail salons68
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Utah County, UT?
Utah County has 874 salons, barbers and spas on map listings as of September 2026. 160 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 338 businesses with payroll classed as personal care services in 2023, up 51.6% from 2019. Another 2,819 one-person businesses have no payroll, by official counts.
How much do households in Utah County, UT spend on personal care products and services?
About $230.5M a year, or $1,135 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 874 salons, barbers and spas on map listings, it comes to $264K per business. It is estimated from the incomes of the 203,018 households in Utah County and national spending patterns by income.
How does Utah County, UT compare with the U.S. for salons, barbers and spas?
Utah County has 43.1 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $264K, 24% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Utah County would have about 1,084, against 874 on map listings. There is one business with payroll in the industry for every 601 households, against one for every 804 across the U.S. The official count rose 51.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Utah County, UT growing?
Population estimates put Utah County at 759,859 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 203,018 households. Median household income in Utah County is $100,671, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah County scores 59 for salons, barbers and spas (upper middle), #710 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Utah County
Screening a site or an acquisition in Utah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.