Beauty and personal care · Small-town market · Wyoming
Salons, barbers and spas in the Evanston, WY-UT area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Evanston, WY-UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #114 of 538 scored small-town markets
#3 of 8 scored small-town markets based in Wyoming
- Listings
- 33
- 5 chain locations (15%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $8.4M
- On personal care products and services · $978 a household
- Spending per listing
- $256K
- 20% above the U.S.
- Listings per 10k households
- 38.2
- 19% below the U.S.
- Population, 2025
- 23,415
- +2.0% since 2020
See the salons, barbers and spas around any address in the Evanston area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $978 per household (3% below the U.S. average), households in the Evanston area spend about $8.4M a year on personal care products and services. That works out to $256K per business, 20% above the U.S. figure of $213K.
The Evanston area has 33 salons, barbers and spas on map listings as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That is 38.2 per 10,000 households, 19% below the U.S. rate of 47.2.
In 2023, official counts showed 6 businesses with payroll in the Evanston area classed as personal care services. That is one for every 1,440 households, against one for every 804 across the U.S. Another 100 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Evanston area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the Evanston area is 63 (upper middle), #114 of 538 scored small-town markets and #3 of 8 scored small-town markets based in Wyoming. That puts it in the top quarter of small-town markets.
How the Evanston area compares
The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Evanston area | Wyoming | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.2 | 42.4 | 47.2 |
| Spending per listing | $256K | $231K | $213K |
| Households per official establishment | 1,440 | 1,193 | 804 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +14.1% |
| Population growth, 2020–2025 | +2.0% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $978 | $977 | $1,005 |
| Median household income | $82,471 | $76,176 | $80,734 |
| Groundwork market score | 63 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 7
- Annual payroll, 2023
- $102K
- One-person businesses, 2023
- 100Businesses with no payroll
- Map listings, September 2026
- 335 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Evanston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Evanston area
- Population, 2025 estimate
- 23,415+2.0% since 2020
- Households
- 8,639
- Median age
- 37.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.3
- Land area
- 3,111 sq. mi.
- People per square mile
- 7
- Median household income
- $82,471
- Average household income
- $105,321
- Median home value
- $293,800
- Jobs located here
- 9,409
- Daytime population
- 22,588Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Evanston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wyoming
Every Wyoming market ranked →The highest-scoring small-town markets in Wyoming for salons, barbers and spas, numbered among those based in Wyoming, with the Evanston area marked.
Top small-town markets in Wyoming
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Laramie, WY | 65 | 50 | 29.3 | $306K | +3.9% | #85 of 538 |
| 2Riverton, WY | 64 | 55 | 36.6 | $246K | +0.7% | #101 of 538 |
| 3Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 4Gillette, WY | 62 | 92 | 51.1 | $204K | +2.1% | #125 of 538 |
| 5Jackson, WY-ID | 55 | 78 | 53.8 | $235K | +4.2% | #211 of 538 |
| 6Cody, WY | 49 | 68 | 51.0 | $187K | +5.1% | #296 of 538 |
| 7Rock Springs, WY | 47 | 68 | 38.9 | $250K | −2.2% | #309 of 538 |
| 8Sheridan, WY | 38 | 77 | 55.6 | $168K | +7.2% | #408 of 538 |
Other business types in the Evanston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons52
- Barbershops
- Nail salons
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Evanston, WY-UT area?
Map listings as of September 2026 show 33 salons, barbers and spas in the Evanston area. 5 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 100 one-person businesses without payroll.
How much do households in the Evanston, WY-UT area spend on personal care products and services?
About $8.4M a year, or $978 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 33 salons, barbers and spas on map listings, it comes to $256K per business. It is estimated from the incomes of the 8,639 households in the Evanston area and national spending patterns by income.
How does the Evanston, WY-UT area compare with the U.S. for salons, barbers and spas?
The Evanston area has 38.2 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $256K, 20% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Evanston area would have about 40, against 33 on map listings. There is one business with payroll in the industry for every 1,440 households, against one for every 804 across the U.S.
How fast is the Evanston, WY-UT area growing?
Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households. The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Evanston area scores 63 for salons, barbers and spas (upper middle), #114 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Evanston area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Evanston area
Screening a site or an acquisition in the Evanston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.