Groundwork

Beauty and personal care · County · Utah

Salons, barbers and spas in Wayne County, UT

Competitor counts, household spending and official business counts for salons, barbers and spas in Wayne County, UT, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
2 chain locations (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.1M
On personal care products and services · $960 a household
Spending per listing
$277K
30% above the U.S.
Listings per 10k households
34.6
27% below the U.S.
Population, 2025
2,587
+3.3% since 2020

See the salons, barbers and spas around any address in Wayne County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Wayne County comes to about $1.1M a year: $960 per household, 4% below the U.S. average. Spread across 4 salons, barbers and spas, that is $277K per business, 30% above the U.S. figure of $213K.

There are 4 salons, barbers and spas on map listings in Wayne County as of September 2026. That is 34.6 per 10,000 households, 27% below the U.S. rate of 47.2.

Official counts don’t publish a figure for personal care services in Wayne County, since they leave out counts under 3. Official counts also show 21 one-person businesses without payroll.

Between 2020 and 2025, the population of Wayne County grew 3.3%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wayne County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Wayne County, UT compared with Utah and the U.S.
MeasureWayne CountyUtahU.S.
Listings per 10k households34.646.147.2
Spending per listing$277K$238K$213K
Households per official establishmentn/a612804
Official establishment growth, 2019–2023n/a+45.1%+14.1%
Population growth, 2020–2025+3.3%+7.8%+3.1%
Spending per household on personal care products and services$960$1,100$1,005
Median household income$76,607$95,166$80,734
Groundwork market scoreNot scored57

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
42 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
2,587+3.3% since 2020
Households
1,156
Median age
46.8
Homes lived in by their owners
79%
Vehicles per household
2.9
Land area
2,461 sq. mi.
People per square mile
1
Median household income
$76,607
Average household income
$89,814
Median home value
$411,800
Jobs located here
1,146
Daytime population
2,676Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for salons, barbers and spas, numbered among those based in Utah, with Wayne County marked.

Top counties in Utah

Counties in Utah ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Morgan County, UT96615.9$811K+8.1%#2 of 2,385
2Juab County, UT901128.5$379K+14.8%#12 of 2,385
3Sanpete County, UT832022.5$411K+10.3%#48 of 2,385
4Tooele County, UT688937.2$304K+19.2%#348 of 2,385
5Emery County, UT681131.9$296K+3.4%#349 of 2,385
6San Juan County, UT66817.6$499K+0.1%#403 of 2,385
7Box Elder County, UT656834.8$290K+12.7%#470 of 2,385
8Wasatch County, UT655643.5$288K+9.9%#471 of 2,385
9Cache County, UT6214232.0$317K+8.5%#564 of 2,385
10Millard County, UT621636.7$251K+7.7%#581 of 2,385
Wayne County, UTNot scored434.6$277K+3.3%

Other business types in Wayne County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Wayne County, UT?

As of September 2026, map listings count 4 salons, barbers and spas in Wayne County. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wayne County: counts under 3 are left out. Official counts list 21 one-person businesses without payroll.

How much do households in Wayne County, UT spend on personal care products and services?

About $1.1M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 4 salons, barbers and spas on map listings, it comes to $277K per business. It is estimated from the incomes of the 1,156 households in Wayne County and national spending patterns by income.

How does Wayne County, UT compare with the U.S. for salons, barbers and spas?

Wayne County has 34.6 salons, barbers and spas per 10,000 households, 27% below the U.S. rate of 47.2. Spending per business is $277K, 30% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wayne County would have about 5, against 4 on map listings.

How fast is Wayne County, UT growing?

Population estimates put Wayne County at 2,587 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 1,156 households. The median household income in Wayne County is $76,607 a year, 5% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.