Beauty and personal care · Small-town market · Utah
Salons, barbers and spas in the Heber, UT area
How the Heber, UT area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #235 of 538 scored small-town markets
#2 of 5 scored small-town markets based in Utah
- Listings
- 170
- 24 chain locations (14%)
- Official establishments
- 51
- +8.5% since 2019
- Household spending a year
- $37.3M
- On personal care products and services · $1,305 a household
- Spending per listing
- $220K
- 3% above the U.S.
- Listings per 10k households
- 59.4
- 26% above the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the salons, barbers and spas around any address in the Heber area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Heber area spend about $37.3M a year on personal care products and services, or $1,305 per household, 30% above the U.S. average. Spread across 170 salons, barbers and spas, that is $220K per business, 3% above the U.S. figure of $213K.
There are 170 salons, barbers and spas on map listings in the Heber area as of September 2026. Chain locations make up 14% of them, against 15% across the U.S. Per 10,000 households, that is 59.4, 26% above the U.S. rate of 47.2.
Official counts show 51 businesses with payroll classed as personal care services in the Heber area in 2023, up 8.5% from 2019. That is one for every 561 households, against one for every 804 across the U.S. Another 283 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $847K have gone to businesses classed as personal care services in the Heber area.
Between 2020 and 2025, the population of the Heber area grew 5.3%, faster than the U.S. (+3.1%). For salons, barbers and spas, the Heber area has a Groundwork market score of 53 (upper middle): #235 of 538 scored small-town markets and #2 of 5 scored small-town markets based in Utah.
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.4 | 46.1 | 47.2 |
| Spending per listing | $220K | $238K | $213K |
| Households per official establishment | 561 | 612 | 804 |
| Official establishment growth, 2019–2023 | +8.5% | +45.1% | +14.1% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,305 | $1,100 | $1,005 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 53 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 51+8.5% over the period
- Employees, 2023
- 236
- Annual payroll, 2023
- $7.9M
- One-person businesses, 2023
- 283Businesses with no payroll
- Map listings, September 2026
- 17024 chain locations
- Listings at the U.S. rate for this spending
- 176The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $847K
SBA-backed loans to businesses classed as personal care services in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for salons, barbers and spas, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 2Heber, UT | 53 | 170 | 59.4 | $220K | +5.3% | #235 of 538 |
| 3Cedar City, UT | 49 | 86 | 42.7 | $218K | +16.4% | #286 of 538 |
| 4Vernal, UT | 45 | 62 | 51.0 | $186K | +7.3% | #340 of 538 |
| 5Price, UT | 39 | 30 | 36.9 | $228K | +1.0% | #397 of 538 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons74
- Barbershops70
- Nail salons65
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Heber, UT area?
As of September 2026, map listings count 170 salons, barbers and spas in the Heber area. 24 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 51 businesses with payroll classed as personal care services in 2023, up 8.5% from 2019. Official counts list 283 one-person businesses without payroll.
How much do households in the Heber, UT area spend on personal care products and services?
About $37.3M a year, or $1,305 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 170 salons, barbers and spas on map listings, it comes to $220K per business. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for salons, barbers and spas?
The Heber area has 59.4 salons, barbers and spas per 10,000 households, 26% above the U.S. rate of 47.2. Spending per business is $220K, 3% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Heber area would have about 176, against 170 on map listings. There is one business with payroll in the industry for every 561 households, against one for every 804 across the U.S. The official count rose 8.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 53 for salons, barbers and spas (upper middle), #235 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.