Beauty and personal care · Small-town market · Utah
Salons, barbers and spas in the Vernal, UT area
The salons, barbers and spas in the Vernal, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #340 of 538 scored small-town markets
#4 of 5 scored small-town markets based in Utah
- Listings
- 62
- 11 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $11.6M
- On personal care products and services · $951 a household
- Spending per listing
- $186K
- 12% below the U.S.
- Listings per 10k households
- 51.0
- 8% above the U.S.
- Population, 2025
- 38,278
- +7.3% since 2020
See the salons, barbers and spas around any address in the Vernal area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $951 per household (5% below the U.S. average), households in the Vernal area spend about $11.6M a year on personal care products and services. Spread across 62 salons, barbers and spas, that is $186K per business, 12% below the U.S. figure of $213K.
There are 62 salons, barbers and spas on map listings in the Vernal area as of September 2026. Of those, 11 are chain locations, or 18%, against 15% across the U.S. That is 51.0 per 10,000 households, 8% above the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in the Vernal area was 12 in 2023. That is one for every 1,012 households, against one for every 804 across the U.S. Official counts list 170 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $682K has gone to businesses classed as personal care services in the Vernal area.
Between 2020 and 2025, the population of the Vernal area grew 7.3%, faster than the U.S. (+3.1%). For salons, barbers and spas, the Vernal area has a Groundwork market score of 45 (lower middle): #340 of 538 scored small-town markets and #4 of 5 scored small-town markets based in Utah.
How the Vernal area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernal area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.0 | 46.1 | 47.2 |
| Spending per listing | $186K | $238K | $213K |
| Households per official establishment | 1,012 | 612 | 804 |
| Official establishment growth, 2019–2023 | n/a | +45.1% | +14.1% |
| Population growth, 2020–2025 | +7.3% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $951 | $1,100 | $1,005 |
| Median household income | $73,746 | $95,166 | $80,734 |
| Groundwork market score | 45 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 34
- Annual payroll, 2023
- $668K
- One-person businesses, 2023
- 170Businesses with no payroll
- Map listings, September 2026
- 6211 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $682K
SBA-backed loans to businesses classed as personal care services in the Vernal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernal area
- Population, 2025 estimate
- 38,278+7.3% since 2020
- Households
- 12,145
- Median age
- 33.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 4,483 sq. mi.
- People per square mile
- 8
- Median household income
- $73,746+13.0% vs. 2015–2019, before inflation
- Average household income
- $94,276
- Median home value
- $298,600
- Jobs located here
- 13,294
- Daytime population
- 33,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for salons, barbers and spas, numbered among those based in Utah (a market based in another state is listed without a number), with the Vernal area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 70 | 71 | 33.1 | $303K | +12.6% | #52 of 538 |
| Evanston, WY-UT | 63 | 33 | 38.2 | $256K | +2.0% | #114 of 538 |
| 2Heber, UT | 53 | 170 | 59.4 | $220K | +5.3% | #235 of 538 |
| 3Cedar City, UT | 49 | 86 | 42.7 | $218K | +16.4% | #286 of 538 |
| 4Vernal, UT | 45 | 62 | 51.0 | $186K | +7.3% | #340 of 538 |
| 5Price, UT | 39 | 30 | 36.9 | $228K | +1.0% | #397 of 538 |
Other business types in the Vernal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons43
- Barbershops68
- Nail salons
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Vernal, UT area?
As of September 2026, map listings count 62 salons, barbers and spas in the Vernal area. 11 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Official counts also show 170 one-person businesses without payroll.
How much do households in the Vernal, UT area spend on personal care products and services?
About $11.6M a year, or $951 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 62 salons, barbers and spas on map listings, it comes to $186K per business. It is estimated from the incomes of the 12,145 households in the Vernal area and national spending patterns by income.
How does the Vernal, UT area compare with the U.S. for salons, barbers and spas?
The Vernal area has 51.0 salons, barbers and spas per 10,000 households, 8% above the U.S. rate of 47.2. Spending per business is $186K, 12% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Vernal area would have about 54, against 62 on map listings. There is one business with payroll in the industry for every 1,012 households, against one for every 804 across the U.S.
How fast is the Vernal, UT area growing?
Population estimates put the Vernal area at 38,278 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 12,145 households. The median household income in the Vernal area is $73,746 a year, 9% below the U.S. median of $80,734. That rose 13.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernal area scores 45 for salons, barbers and spas (lower middle), #340 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernal area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Vernal area
Screening a site or an acquisition in the Vernal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.