State profile · 56 business types

Utah market data

Population, household spending and competition for 56 business types across Utah, with each type’s rank among the 50 states and DC.

Population, 2025: 3,538,904; +7.8% since 2020
Households: 1,124,822
Median household income: $95,166; +32.9% vs. 2015–2019, before inflation
Median home value: $489,400
Jobs located here: 1,667,200

A site report maps the competitors on map listings around any address in Utah by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 3,538,904 people live in Utah, in 1,124,822 households. Population estimates put the population change in Utah from 2020 to 2025 at +7.8%, faster than the U.S. (+3.1%). The median household income in Utah is $95,166 a year, 18% above the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Utah spend the most on child care and other personal services (an index of 133, where 100 is the U.S. average) and the least on clothing, shoes and related services (95).

Among the 50 states and DC, Utah ranks highest for collision repair and body shops (#1), sit-down restaurants (#1) and gas stations (#2) by the Groundwork market score.

For its number of households, Utah has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.3 times the U.S. rate) and the fewest for urgent care and walk-in clinics (40% below the U.S. rate).

All 56 business types in Utah

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Utah: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	11,664	103.7	94	$418K	5,499	73	#4 of 51
Sit-down restaurants	6,452	57.4	94	$756K	1,799	83	#1 of 51
Fast food and sandwich shops	1,740	15.5	117	$2.8M	2,801	47	#30 of 51
Pizza	799	7.1	89	$6.1M	2,801	63	#9 of 51
Coffee shops and cafes	1,303	11.6	105	$3.7M	865	61	#16 of 51
Bakeries and dessert shops	1,365	12.1	123	$3.6M	961	47	#33 of 51
Groceries and convenience
Grocery and convenience stores	1,847	16.4	88	$3.9M	592	79	#3 of 51
Grocery stores	564	5.0	74	$12.8M	411	85	#3 of 51
Convenience stores	857	7.6	95	$8.4M	181	69	#5 of 51
Auto
Auto repair and car care	4,686	41.7	117	$294K	2,086	66	#11 of 51
Auto repair shops	2,638	23.5	109	$522K	1,353	75	#2 of 51
Collision repair and body shops	323	2.9	94	$4.3M	294	84	#1 of 51
Car washes and detailing	575	5.1	134	$2.4M	280	52	#24 of 51
Tire shops	472	4.2	111	$2.9M	245	64	#13 of 51
Oil change and quick lube	129	1.1	157	$10.7M	125	46	#30 of 50
Gas stations	1,172	10.4	95	$2.9M	813	85	#2 of 51
Insurance agencies	2,016	17.9	115	$1.2M	1,659	47	#31 of 51
Beauty and personal care
Salons, barbers and spas	5,189	46.1	98	$238K	1,837	57	#16 of 51
Hair salons	2,248	20.0	85	$551K	959	69	#3 of 51
Barbershops	560	5.0	94	$2.2M	105	56	#18 of 51
Nail salons	598	5.3	88	$2.1M	260	61	#15 of 51
Spas and skin care	1,600	14.2	123	$773K	463	41	#37 of 51
Fitness and classes
Gyms, studios and classes	1,979	17.6	118	$719K	938	63	#8 of 51
Gyms	898	8.0	105	$1.6M	367	77	#3 of 51
Yoga, Pilates and fitness studios	306	2.7	113	$4.6M	367	68	#4 of 51
Martial arts and dance studios	775	6.9	141	$1.8M	571	49	#29 of 51
Health care
Doctors, dentists and clinics	11,831	105.2	124	$133K	5,301	39	#38 of 51
Dentists and orthodontists	2,019	17.9	137	$779K	1,789	34	#43 of 51
Primary care and pediatrics	886	7.9	110	$1.8M	2,215	50	#28 of 51
Urgent care and walk-in clinics	38	0.3	60	$41.4M	108	68	#9 of 50
Chiropractors	812	7.2	133	$1.9M	506	47	#29 of 51
Physical therapy	747	6.6	122	$2.1M	469	56	#23 of 51
Optometrists and eye care	457	4.1	100	$3.4M	214	66	#11 of 51
Pets
Pet businesses	1,193	10.6	102	$1M	655	75	#8 of 51
Veterinarians	315	2.8	85	$3.9M	256	89	#3 of 51
Pet grooming and boarding	490	4.4	122	$2.5M	315	60	#16 of 51
Pet stores	205	1.8	90	$5.9M	84	76	#3 of 51
Child care
Child care and preschools	771	6.9	119	$1.1M	745	73	#5 of 51
Clothing and laundry
Clothing, shoes and laundry	2,419	21.5	92	$909K	1,047	56	#21 of 51
Clothing and shoe stores	1,736	15.4	95	$1.3M	904	53	#24 of 51
Laundromats	130	1.2	75	$16.9M	41	83	#3 of 51
Dry cleaners	126	1.1	85	$17.5M	102	55	#21 of 51
Home services
Home repair trades	1,625	14.4	116	$2.1M	2,933	44	#33 of 51
HVAC and plumbing	907	8.1	129	$3.8M	1,443	36	#42 of 51
Electricians	316	2.8	112	$10.9M	1,136	51	#28 of 51
Roofing and gutters	402	3.6	100	$8.6M	354	54	#23 of 51
Lawn, cleaning and pest control	1,233	11.0	131	$1.3M	2,834	38	#34 of 51
Landscaping and lawn care	660	5.9	123	$2.4M	1,471	47	#28 of 51
House cleaning	353	3.1	141	$4.5M	1,151	34	#43 of 51
Pest control	220	2.0	143	$7.3M	212	37	#39 of 51
Real estate
Real estate	5,617	49.9	130	89 (index)	5,585	41	#36 of 51
Real estate agents and brokers	3,969	35.3	115	100 (index)	3,171	50	#26 of 51
Property management	469	4.2	140	83 (index)	1,041	44	#33 of 51
Mortgage brokers and lenders	1,091	9.7	226	51 (index)	549	35	#43 of 51
Home inspectors	88	0.8	133	93 (index)	95	49	#27 of 50
Funeral services
Funeral homes	175	1.6	76	$759K	100	64	#15 of 51

Markets in Utah

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 5

Salt Lake City-Murray, UT metro area1,275,870 people
Provo-Orem-Lehi, UT metro area717,986 people
Ogden, UT metro area653,374 people
St. George, UT metro area196,431 people
Logan, UT-ID metro area155,102 people

Small-town markets 6

Heber, UT area79,612 people
Brigham City, UT-ID area66,014 people
Cedar City, UT area62,252 people
Vernal, UT area37,056 people
Evanston, WY-UT areaBased in another state · 23,275 people
Price, UT area20,517 people

Counties 29

Salt Lake County, UT1,196,523 people
Utah County, UT705,400 people
Davis County, UT370,924 people
Weber County, UT269,648 people
Washington County, UT196,431 people
Cache County, UT140,046 people
Tooele County, UT79,347 people
Iron County, UT62,252 people
Box Elder County, UT61,246 people
Summit County, UT42,970 people
Uintah County, UT37,056 people
Wasatch County, UT36,642 people
Sanpete County, UT29,719 people
Sevier County, UT22,085 people
Carbon County, UT20,517 people
Duchesne County, UT20,185 people
San Juan County, UT14,483 people
Millard County, UT13,315 people
Morgan County, UT12,802 people
Juab County, UT12,586 people
Emery County, UT10,046 people
Grand County, UT9,754 people
Kane County, UT8,170 people
Beaver County, UT7,273 people
Garfield County, UT5,219 people
Rich County, UT2,631 people
Wayne County, UT2,584 people
Piute County, UT1,694 people
Daggett County, UT783 people

Questions

How fast is Utah growing?

Population estimates put Utah at 3,538,904 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 1,124,822 households. Against the 2015–2019 survey, median household income rose 32.9%, before inflation.

How much do households in Utah spend?

Households in Utah spend about $21.6B a year on rent and homeowner costs, $7.2B on groceries and $4.9B on food away from home. Relative to the U.S., household spending in Utah runs highest on child care and other personal services (an index of 133, where 100 is the U.S. average) and lowest on clothing, shoes and related services (95).

Which business types rank highest in Utah?

By the Groundwork market score, Utah’s highest ranks among the 50 states and DC are for collision repair and body shops (#1), sit-down restaurants (#1) and gas stations (#2).

How does Utah compare with the U.S.?

Median household income in Utah is $95,166, 18% above the U.S. median of $80,734. The population rose 7.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $489,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.3 times the U.S. rate) and lowest for urgent care and walk-in clinics (40% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Utah. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.