Beauty and personal care · County · Utah
Salons, barbers and spas in Wasatch County, UT
How Wasatch County, UT compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #471 of 2,385 scored counties
#8 of 21 scored counties in Utah
- Listings
- 56
- 6 chain locations (11%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $1,253 a household
- Spending per listing
- $288K
- 35% above the U.S.
- Listings per 10k households
- 43.5
- 8% below the U.S.
- Population, 2025
- 38,514
- +9.9% since 2020
See the salons, barbers and spas around any address in Wasatch County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,253 per household (25% above the U.S. average), households in Wasatch County spend about $16.1M a year on personal care products and services. That is about $288K of household spending for each business on map listings, 35% above the U.S. figure of $213K.
There are 56 salons, barbers and spas on map listings in Wasatch County as of September 2026. Of those, 6 are chain locations, or 11%, against 15% across the U.S. Per 10,000 households, that is 43.5, 8% below the U.S. rate of 47.2.
In 2023, official counts showed 18 businesses with payroll in Wasatch County classed as personal care services. That is one for every 716 households, against one for every 804 across the U.S. Another 144 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $288K has gone to businesses classed as personal care services in Wasatch County.
Between 2020 and 2025, the population of Wasatch County grew 9.9%, faster than the U.S. (+3.1%). For salons, barbers and spas, Wasatch County has a Groundwork market score of 65 (upper middle): #471 of 2,385 scored counties and #8 of 21 scored counties in Utah. That puts it in the top quarter of counties.
How Wasatch County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wasatch County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.5 | 46.1 | 47.2 |
| Spending per listing | $288K | $238K | $213K |
| Households per official establishment | 716 | 612 | 804 |
| Official establishment growth, 2019–2023 | n/a | +45.1% | +14.1% |
| Population growth, 2020–2025 | +9.9% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,253 | $1,100 | $1,005 |
| Median household income | $117,608 | $95,166 | $80,734 |
| Groundwork market score | 65 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 18
- Employees, 2023
- 67
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 144Businesses with no payroll
- Map listings, September 2026
- 566 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $288K
SBA-backed loans to businesses classed as personal care services in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wasatch County
- Population, 2025 estimate
- 38,514+9.9% since 2020
- Households
- 12,880
- Median age
- 36.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 1,177 sq. mi.
- People per square mile
- 31
- Median household income
- $117,608+38.1% vs. 2015–2019, before inflation
- Average household income
- $167,205
- Median home value
- $787,300
- Jobs located here
- 11,903
- Daytime population
- 27,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasatch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Utah
Every Utah market ranked →The highest-scoring counties in Utah for salons, barbers and spas, numbered among those based in Utah, with Wasatch County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 96 | 6 | 15.9 | $811K | +8.1% | #2 of 2,385 |
| 2Juab County, UT | 90 | 11 | 28.5 | $379K | +14.8% | #12 of 2,385 |
| 3Sanpete County, UT | 83 | 20 | 22.5 | $411K | +10.3% | #48 of 2,385 |
| 4Tooele County, UT | 68 | 89 | 37.2 | $304K | +19.2% | #348 of 2,385 |
| 5Emery County, UT | 68 | 11 | 31.9 | $296K | +3.4% | #349 of 2,385 |
| 6San Juan County, UT | 66 | 8 | 17.6 | $499K | +0.1% | #403 of 2,385 |
| 7Box Elder County, UT | 65 | 68 | 34.8 | $290K | +12.7% | #470 of 2,385 |
| 8Wasatch County, UT | 65 | 56 | 43.5 | $288K | +9.9% | #471 of 2,385 |
| 9Cache County, UT | 62 | 142 | 32.0 | $317K | +8.5% | #564 of 2,385 |
| 10Millard County, UT | 62 | 16 | 36.7 | $251K | +7.7% | #581 of 2,385 |
Other business types in Wasatch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons81
- Barbershops70
- Nail salons
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wasatch County, UT?
As of September 2026, map listings count 56 salons, barbers and spas in Wasatch County. 6 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Official counts list 144 one-person businesses without payroll.
How much do households in Wasatch County, UT spend on personal care products and services?
About $16.1M a year, or $1,253 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 56 salons, barbers and spas on map listings, it comes to $288K per business. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.
How does Wasatch County, UT compare with the U.S. for salons, barbers and spas?
Wasatch County has 43.5 salons, barbers and spas per 10,000 households, 8% below the U.S. rate of 47.2. Spending per business is $288K, 35% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wasatch County would have about 76, against 56 on map listings. There is one business with payroll in the industry for every 716 households, against one for every 804 across the U.S.
How fast is Wasatch County, UT growing?
Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 65 for salons, barbers and spas (upper middle), #471 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasatch County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wasatch County
Screening a site or an acquisition in Wasatch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.