Beauty and personal care · Metro area · Montana
Salons, barbers and spas in the Great Falls, MT metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Great Falls, MT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #240 of 387 scored metro areas
#5 of 5 scored metro areas based in Montana
- Listings
- 176
- 29 chain locations (16%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $32.8M
- On personal care products and services · $922 a household
- Spending per listing
- $187K
- 12% below the U.S.
- Listings per 10k households
- 49.4
- 5% above the U.S.
- Population, 2025
- 85,029
- +0.7% since 2020
See the salons, barbers and spas around any address in the Great Falls metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 176 salons, barbers and spas in the Great Falls metro area. Chain locations make up 16% of them, against 15% across the U.S. That is 49.4 per 10,000 households, 5% above the U.S. rate of 47.2.
Households in the Great Falls metro area spend about $32.8M a year on personal care products and services, or $922 per household, 8% below the U.S. average. That works out to $187K per business, 12% below the U.S. figure of $213K.
In 2023, official counts showed 23 businesses with payroll in the Great Falls metro area classed as personal care services. That is one for every 1,548 households, against one for every 804 across the U.S. Official counts list 302 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as personal care services in the Great Falls metro area.
Population estimates put the population change in the Great Falls metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The Great Falls metro area scores 46 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #240 of 387 scored metro areas and #5 of 5 scored metro areas based in Montana.
How the Great Falls metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Great Falls metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.4 | 43.4 | 47.2 |
| Spending per listing | $187K | $222K | $213K |
| Households per official establishment | 1,548 | 1,174 | 804 |
| Official establishment growth, 2019–2023 | n/a | +24.5% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $922 | $964 | $1,005 |
| Median household income | $67,690 | $72,509 | $80,734 |
| Groundwork market score | 46 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 113
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 302Businesses with no payroll
- Map listings, September 2026
- 17629 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as personal care services in the Great Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Great Falls metro area
- Population, 2025 estimate
- 85,029+0.7% since 2020
- Households
- 35,615
- Median age
- 40.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,698 sq. mi.
- People per square mile
- 31
- Median household income
- $67,690+35.6% vs. 2015–2019, before inflation
- Average household income
- $89,832
- Median home value
- $265,300
- Jobs located here
- 35,854
- Daytime population
- 84,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Great Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for salons, barbers and spas, numbered among those based in Montana, with the Great Falls metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 77 | 156 | 40.0 | $255K | +7.7% | #9 of 387 |
| 2Billings, MT | 55 | 380 | 48.5 | $206K | +4.8% | #145 of 387 |
| 3Bozeman, MT | 52 | 277 | 54.1 | $205K | +7.7% | #174 of 387 |
| 4Missoula, MT | 51 | 232 | 42.3 | $231K | +4.7% | #179 of 387 |
| 5Great Falls, MT | 46 | 176 | 49.4 | $187K | +0.7% | #240 of 387 |
Other business types in the Great Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons41
- Barbershops44
- Nail salons46
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Great Falls, MT metro area?
The Great Falls metro area has 176 salons, barbers and spas on map listings as of September 2026. 29 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023. Official counts also show 302 one-person businesses without payroll.
How much do households in the Great Falls, MT metro area spend on personal care products and services?
About $32.8M a year, or $922 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 176 salons, barbers and spas on map listings, it comes to $187K per business. It is estimated from the incomes of the 35,615 households in the Great Falls metro area and national spending patterns by income.
How does the Great Falls, MT metro area compare with the U.S. for salons, barbers and spas?
The Great Falls metro area has 49.4 salons, barbers and spas per 10,000 households, 5% above the U.S. rate of 47.2. Spending per business is $187K, 12% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Great Falls metro area would have about 154, against 176 on map listings. There is one business with payroll in the industry for every 1,548 households, against one for every 804 across the U.S.
How fast is the Great Falls, MT metro area growing?
Population estimates put the Great Falls metro area at 85,029 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 35,615 households. Median household income in the Great Falls metro area is $67,690, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Great Falls metro area scores 46 for salons, barbers and spas (lower middle), #240 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Great Falls metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Great Falls metro area
Screening a site or an acquisition in the Great Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Great Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.