State profile · 56 business types

Montana market data

Population, household spending and competition for 56 business types across Montana, with each type’s rank among the 50 states and DC.

Population, 2025: 1,144,694; +5.3% since 2020
Households: 458,859
Median household income: $72,509; +31.9% vs. 2015–2019, before inflation
Median home value: $375,800
Jobs located here: 503,051

A site report maps the competitors on map listings around any address in Montana by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 1,144,694 people live in Montana, in 458,859 households. Population estimates show Montana grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Montana is $72,509 a year, 10% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Montana spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).

Among the 50 states and DC, Montana ranks highest for nail salons (#1), dry cleaners (#4) and barbershops (#8) by the Groundwork market score.

For its number of households, Montana has the most map listings, relative to the U.S., for urgent care and walk-in clinics (80% above the U.S. rate) and the fewest for dry cleaners (69% below the U.S. rate).

All 56 business types in Montana

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Montana: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	5,233	114.0	104	$329K	2,297	30	#46 of 51
Sit-down restaurants	2,403	52.4	85	$716K	1,060	43	#32 of 51
Fast food and sandwich shops	539	11.7	88	$3.2M	806	60	#17 of 51
Pizza	343	7.5	94	$5M	806	57	#19 of 51
Coffee shops and cafes	883	19.2	175	$1.9M	427	24	#48 of 51
Bakeries and dessert shops	364	7.9	81	$4.7M	441	48	#30 of 51
Groceries and convenience
Grocery and convenience stores	988	21.5	115	$2.7M	288	39	#40 of 51
Grocery stores	347	7.6	112	$7.8M	260	26	#45 of 51
Convenience stores	393	8.6	108	$6.9M	28	56	#20 of 51
Auto
Auto repair and car care	2,005	43.7	122	$265K	1,049	47	#29 of 51
Auto repair shops	1,199	26.1	121	$443K	754	49	#29 of 51
Collision repair and body shops	187	4.1	132	$2.8M	179	43	#33 of 51
Car washes and detailing	174	3.8	100	$3.1M	106	65	#9 of 51
Tire shops	187	4.1	108	$2.8M	123	55	#23 of 51
Oil change and quick lube	42	0.9	129	$12.6M	55	46	#29 of 50
Gas stations	809	17.6	161	$1.7M	489	45	#30 of 51
Insurance agencies	759	16.5	106	$1.3M	645	49	#28 of 51
Beauty and personal care
Salons, barbers and spas	1,991	43.4	92	$222K	391	54	#20 of 51
Hair salons	1,045	22.8	97	$423K	224	53	#20 of 51
Barbershops	160	3.5	66	$2.8M	17	67	#8 of 51
Nail salons	165	3.6	60	$2.7M	39	77	#1 of 51
Spas and skin care	578	12.6	110	$765K	102	40	#40 of 51
Fitness and classes
Gyms, studios and classes	746	16.3	109	$616K	365	43	#38 of 51
Gyms	394	8.6	113	$1.2M	215	41	#34 of 51
Yoga, Pilates and fitness studios	140	3.1	129	$3.3M	215	34	#46 of 51
Martial arts and dance studios	212	4.6	94	$2.2M	150	56	#17 of 51
Health care
Doctors, dentists and clinics	4,140	90.2	107	$137K	1,678	37	#42 of 51
Dentists and orthodontists	531	11.6	89	$1.1M	529	45	#29 of 51
Primary care and pediatrics	291	6.3	88	$2M	508	59	#15 of 51
Urgent care and walk-in clinics	42	0.9	180	$13.5M	44	29	#45 of 50
Chiropractors	356	7.8	144	$1.6M	238	27	#50 of 51
Physical therapy	389	8.5	157	$1.5M	265	25	#47 of 51
Optometrists and eye care	172	3.7	90	$3.3M	94	48	#29 of 51
Pets
Pet businesses	718	15.6	150	$592K	391	30	#42 of 51
Veterinarians	259	5.6	170	$1.6M	230	30	#45 of 51
Pet grooming and boarding	221	4.8	133	$1.9M	122	36	#42 of 51
Pet stores	110	2.4	120	$3.9M	39	42	#36 of 51
Child care
Child care and preschools	346	7.5	129	$807K	488	39	#35 of 51
Clothing and laundry
Clothing, shoes and laundry	946	20.6	88	$835K	355	47	#30 of 51
Clothing and shoe stores	667	14.5	90	$1.2M	305	46	#32 of 51
Laundromats	72	1.6	100	$11M	30	34	#41 of 51
Dry cleaners	19	0.4	31	$41.6M	20	74	#4 of 51
Home services
Home repair trades	690	15.0	121	$1.8M	1,413	23	#50 of 51
HVAC and plumbing	323	7.0	111	$3.9M	712	25	#49 of 51
Electricians	169	3.7	148	$7.4M	549	24	#48 of 51
Roofing and gutters	198	4.3	119	$6.3M	152	29	#42 of 51
Lawn, cleaning and pest control	421	9.2	110	$1.4M	1,290	28	#47 of 51
Landscaping and lawn care	268	5.8	121	$2.2M	694	31	#37 of 51
House cleaning	108	2.4	109	$5.3M	551	26	#48 of 51
Pest control	45	1.0	71	$12.8M	45	59	#13 of 51
Real estate
Real estate	2,151	46.9	122	85 (index)	1,762	32	#49 of 51
Real estate agents and brokers	1,734	37.8	124	84 (index)	1,100	31	#49 of 51
Property management	236	5.1	170	61 (index)	339	33	#45 of 51
Mortgage brokers and lenders	144	3.1	72	141 (index)	103	59	#16 of 51
Home inspectors	37	0.8	133	82 (index)	45	31	#46 of 50
Funeral services
Funeral homes	87	1.9	90	$757K	52	68	#11 of 51

Markets in Montana

Each market’s page covers every business type, with its figures against the state and the U.S.

Metro areas 5

Small-town markets 2

Kalispell, MT area110,695 people
Butte-Silver Bow, MT area35,785 people

Counties 56

Yellowstone County, MT168,957 people
Gallatin County, MT124,074 people
Missoula County, MT120,672 people
Flathead County, MT110,695 people
Cascade County, MT84,606 people
Lewis and Clark County, MT73,464 people
Ravalli County, MT46,727 people
Silver Bow County, MT35,785 people
Lake County, MT32,561 people
Lincoln County, MT21,175 people
Park County, MT17,710 people
Hill County, MT16,155 people
Glacier County, MT13,637 people
Sanders County, MT13,285 people
Big Horn County, MT12,891 people
Jefferson County, MT12,774 people
Custer County, MT11,961 people
Fergus County, MT11,687 people
Richland County, MT11,235 people
Carbon County, MT11,116 people
Roosevelt County, MT10,526 people
Beaverhead County, MT9,713 people
Deer Lodge County, MT9,597 people
Madison County, MT9,223 people
Stillwater County, MT9,182 people
Dawson County, MT8,827 people
Rosebud County, MT8,165 people
Broadwater County, MT7,668 people
Valley County, MT7,519 people
Powell County, MT7,053 people
Blaine County, MT6,949 people
Teton County, MT6,353 people
Pondera County, MT6,035 people
Chouteau County, MT5,906 people
Musselshell County, MT5,152 people
Toole County, MT5,061 people
Mineral County, MT4,959 people
Phillips County, MT4,221 people
Sweet Grass County, MT3,720 people
Sheridan County, MT3,669 people
Granite County, MT3,462 people
Fallon County, MT2,760 people
Judith Basin County, MT2,071 people
Wheatland County, MT2,056 people
Meagher County, MT2,007 people
Liberty County, MT1,952 people
Powder River County, MT1,815 people
McCone County, MT1,670 people
Daniels County, MT1,494 people
Carter County, MT1,308 people
Prairie County, MT1,250 people
Wibaux County, MT1,193 people
Garfield County, MT1,094 people
Golden Valley County, MT899 people
Treasure County, MT732 people
Petroleum County, MT447 people

Questions

How fast is Montana growing?

Population estimates put Montana at 1,144,694 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 458,859 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.

How much do households in Montana spend?

Households in Montana spend about $7.9B a year on rent and homeowner costs, $2.7B on groceries and $1.7B on food away from home. Relative to the U.S., household spending in Montana runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).

Which business types rank highest in Montana?

By the Groundwork market score, Montana’s highest ranks among the 50 states and DC are for nail salons (#1), dry cleaners (#4) and barbershops (#8).

How does Montana compare with the U.S.?

Median household income in Montana is $72,509, 10% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $375,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (80% above the U.S. rate) and lowest for dry cleaners (69% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Montana. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.