Beauty and personal care · County · Montana
Salons, barbers and spas in Missoula County, MT
Competitor counts, household spending and official business counts for salons, barbers and spas in Missoula County, MT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,467 of 2,385 scored counties
#16 of 21 scored counties in Montana
- Listings
- 231
- 21 chain locations (9%)
- Official establishments
- 81
- +55.8% since 2019
- Household spending a year
- $51.8M
- On personal care products and services · $983 a household
- Spending per listing
- $224K
- 5% above the U.S.
- Listings per 10k households
- 43.9
- 7% below the U.S.
- Population, 2025
- 123,513
- +4.4% since 2020
See the salons, barbers and spas around any address in Missoula County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 231 salons, barbers and spas in Missoula County. Chain locations make up 9% of them, against 15% across the U.S. That comes to 43.9 for every 10,000 households, 7% below the U.S. rate of 47.2.
Households in Missoula County spend about $51.8M a year on personal care products and services, or $983 per household, 2% below the U.S. average. That is about $224K of household spending for each business on map listings, 5% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Missoula County was 81 in 2023, up 55.8% from 2019. That is one for every 650 households, against one for every 804 across the U.S. Another 385 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $2.1M have gone to businesses classed as personal care services in Missoula County.
Population estimates put the population change in Missoula County from 2020 to 2025 at +4.4%, faster than the U.S. (+3.1%). For salons, barbers and spas, Missoula County has a Groundwork market score of 45 (lower middle): #1,467 of 2,385 scored counties and #16 of 21 scored counties in Montana.
How Missoula County compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula County | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.9 | 43.4 | 47.2 |
| Spending per listing | $224K | $222K | $213K |
| Households per official establishment | 650 | 1,174 | 804 |
| Official establishment growth, 2019–2023 | +55.8% | +24.5% | +14.1% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $983 | $964 | $1,005 |
| Median household income | $75,598 | $72,509 | $80,734 |
| Groundwork market score | 45 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 52 → 81+55.8% over the period
- Employees, 2023
- 351
- Annual payroll, 2023
- $12.2M
- One-person businesses, 2023
- 385Businesses with no payroll
- Map listings, September 2026
- 23121 chain locations
- Listings at the U.S. rate for this spending
- 244The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.1M
SBA-backed loans to businesses classed as personal care services in Missoula County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missoula County
- Population, 2025 estimate
- 123,513+4.4% since 2020
- Households
- 52,679
- Median age
- 38.7
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 2,593 sq. mi.
- People per square mile
- 47
- Median household income
- $75,598+39.8% vs. 2015–2019, before inflation
- Average household income
- $103,306
- Median home value
- $472,100
- Jobs located here
- 66,258
- Daytime population
- 128,477Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missoula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Montana
Every Montana market ranked →The highest-scoring counties in Montana for salons, barbers and spas, numbered among those based in Montana, with Missoula County marked.
Top counties in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MT | 95 | 8 | 16.0 | $691K | +9.8% | #3 of 2,385 |
| 2Carbon County, MT | 84 | 13 | 27.9 | $359K | +9.1% | #43 of 2,385 |
| 3Lake County, MT | 81 | 31 | 24.7 | $367K | +6.9% | #61 of 2,385 |
| 4Sanders County, MT | 78 | 10 | 18.3 | $458K | +12.9% | #106 of 2,385 |
| 5Park County, MT | 68 | 29 | 34.7 | $279K | +5.7% | #353 of 2,385 |
| 6Fergus County, MT | 67 | 13 | 24.5 | $354K | +3.1% | #377 of 2,385 |
| 7Ravalli County, MT | 58 | 73 | 39.1 | $240K | +9.4% | #760 of 2,385 |
| 8Glacier County, MT | 56 | 5 | 11.7 | $678K | −2.0% | #819 of 2,385 |
| 9Roosevelt County, MT | 54 | 5 | 16.2 | $511K | −5.2% | #916 of 2,385 |
| 10Big Horn County, MT | 54 | 7 | 18.3 | $451K | −2.5% | #917 of 2,385 |
| 16Missoula County, MT | 45 | 231 | 43.9 | $224K | +4.4% | #1,467 of 2,385 |
Other business types in Missoula County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons56
- Barbershops69
- Nail salons73
- Spas and skin care35
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Missoula County, MT?
Missoula County has 231 salons, barbers and spas on map listings as of September 2026. 21 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 81 businesses with payroll classed as personal care services in 2023, up 55.8% from 2019. Official counts list 385 one-person businesses without payroll.
How much do households in Missoula County, MT spend on personal care products and services?
About $51.8M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 231 salons, barbers and spas on map listings, it comes to $224K per business. It is estimated from the incomes of the 52,679 households in Missoula County and national spending patterns by income.
How does Missoula County, MT compare with the U.S. for salons, barbers and spas?
Missoula County has 43.9 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $224K, 5% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Missoula County would have about 244, against 231 on map listings. There is one business with payroll in the industry for every 650 households, against one for every 804 across the U.S. The official count rose 55.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Missoula County, MT growing?
Population estimates put Missoula County at 123,513 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 52,679 households. Median household income in Missoula County is $75,598, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missoula County scores 45 for salons, barbers and spas (lower middle), #1,467 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missoula County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Missoula County
Screening a site or an acquisition in Missoula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missoula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.